Tag Archives: Facebook

You got a ping! – there’s a message on your mobile!

Social Media Week

There was a time when we could go on with our work without any hindrance. There was a time you had to be at the desk to be on FaceBook well orkut some days ago.

1994_phonesI remember the first  mobile some time in early 2000, I had was the Motorola almost the size of the Cordless phone that we had, the closest resemblance is the second one in the pic, the yellow monochrome screen would flash the number of the person calling in digital font if you can understand what I mean.

The cost was also not that cheap some 16 rupees for incoming and outgoing at double the cost. As days passed by, our regional brand Aircel made the first move making the incoming free and everyone followed suit.

The internet story was happening alongside with dial-up and other ISDN and things like that and the early social was orkut and some hi5 and some myspace et al. There were some other Indian sites with forgettable names. So we would wait for the evening to check what is happening to the orkut scraps as they we called and wait for some testimonials sometimes.

The times went fast literally in case of internet adoption it had overtaken all the media, the tv, the land phone etc… The mobile phones especially the smart fancy & most advanced with internet connections were sought after and did cost a bomb; not to forget the Apple series iPhone making it a way of life.

But all this changed when the Indian smart phone manufacturers like Micromax and Karbonn started it with a price that could be afforded by the large set of population and that’s when the Facebook and twitter came inbuilt and well the life has not been same again for the Indian population.

I am also lucky to be a part of that population who had access to a decent feature phone and upgraded to a smart Blackberry out of corporate style and then ofcourse to the Android next. All those times I have been connected 24/7 to internet and FB and twitter.

There was this innate urge to check them out, literally every now and then when there is a beep saying there is a message somewhere on one of those apps. On a personal  level it has closed the time gap in being in touch. I know what my friends are upto, the twitter timelines and what to expect that day at the news night.

You will have the best of the updated news and the most important things being discussed. You will feel as if you would have lost a part of yourself if you don’t carry the phone with you. There were times when you missed the phone at home and then felt as if you have lost yourself and get back. Its become a part of you, whether you are working or even when you go for a walk. You need it along with you.

Especially the social going mobile is the biggest thing that happened in this  century and the fact is that the next generation would be introduced to the social on mobile and to think we were all a part of the web based Facebook generation. I personally am a big fan of the same. The acquisition of Instagram and later Whatsapp by Facebook is a pointer to mobile first thinking by everyone. (you can read my blog on the same clicking on the names)

That being connected and being engaged got a new paradigm shift with the advent of social on mobile. There is a new generation of millennial  who are hooked to the mobile phone and everything is happening out there.

I would be missing out if the video and the messengers are not mentioned apart from the usual social. The songs then the videos from YouTube or any other player has come to be a part of the content consumption so much so that we don’t know how much of video content we are viewing.

As I am keying I have been served ads on an app named “Hotstar” promising to give all the tv content across the mobile screens. The mobile has for once and all changed the way we are, and the way we think perhaps the way we live.

Just take a look at this report and the future is going to be mobile all the way. “India — the world’s second largest Facebook audience – will surpass 100 million mobile phone Facebook users for the first time this year and by 2017, will have more mobile Facebook users than the US,” eMarketer said.

The above is a part of the report that appeared on Jan 22nd 2015 in the Economic Times, well not so long ago.

As we speak we have seen how social is an integral part of politics today with the result of AAP making a big win. We know both the victors in 2014 and now did use social to a great extent and ofcourse with precision that was characteristic of both the winners.

The mobile will today make the internet accessible to the most rural part of the country. And thanks to Mark Zuckerberg, the Founder of Facebook he has initiated internet.org in India today to give free access to internet in some states.

I am sure we can go on and on on how mobile has impacted us so much. I leave you with one small incident, a young techie had taught his mom to use a feature phone especially on how to text. Mom sent a message promptly the next noon asking – did you have lunch?

So much for bringing the family together even with a text. Imagine a Skype call or the voice on Viber or IMO. I am a happy go lucky guy simply because I got to study these and live these as a part of my job! What more can one ask for.

On the professional side there has been a big change with the apps and tools which help you and make things at ease. So you have all those things at the touch of a button or say a swipe or a tap.

Definitely as a professional in digital and internet of things and personally I am sure the mobile is a way of life going forward and ask me, the bandwidth and internet story has only just begun with the mobile enabling it  and making it happen all the way!

“I am participating in the #SMWBangalore activity at BlogAdda in association with Social Media Week Bangalore

Senthilkumar R

The reason why I quit Facebook!

keep-calm-i-just-quit-facebook

 

Ok Now that I have your attention, Let me put it this way, I don’t think I will quit Facebook for may be another 5 years. There are different ways of looking at why you got to be on Facebook. On the face of it, its connects people known / unknown. I am actually wary of those unknown friend requests that keep cropping up.

My only criteria in accepting a friendship request is the number of mutual friends, possibly thats the yardstick that you need to have the way to be friendly. Don’t have to accept every fb request. Thats a little gyan for everyone especially the ladies. I still wonder why you would accept a Fb request from a stranger.

Now to why I wont be quitting FB! FB perhaps has had the best of times when it reconnects people after a long time.

Try doing it, you can actually search for your school friends and college friends, who are far and wide in literal sense and reconnect with them. I am sure this would not have been possible without this approach.

I have met friends say after 20 long years reconnected with them through Facebook – met them offline and we still talk. Isn’t that a nice way of looking at it. We get to see people getting married though they would not have invited you too! :P

On the other side of marketing any medium which comes to you free has to survive on advertising and that will be they way forward for any of the new ventures too. How would you expect Facebook to be free, be connected to everyone, be narcissist and post selfies on selfies and complain when they advertise on Facebook.

Imagine someone asking money for every post that you make, haha half the population wont even go neat especially in Indian context.

And for other who take privacy as a concern, please note that there are enough safeguards in the net if you are looking at it. On the other hand every time you fill a registration form and click I accept, please read it fully and then accept it before complaining.

The fact today is I have read all the terms and conditions is the biggest joke that we make on ourselves.

The next time you don’t want someone to see your pic please select the privacy options and then do the post.

Its like this, a sharpened knife by itself is not a dangerous tool. It is actually the user it could be surgeon who would help you or it could be the dangerous one.

So next time you are Facebook think about how its changed your life for the better, and yeah sometime later I shall say how best to use it and make it worthwhile being on Facebook and may be earn a living too!

Cheers

One post a day 10/30

 

 

The Mobile first companies are the future…#FBbuyswhatsapp

When we woke up to the fantastic news of FB buying out Whatsapp for an incredible US$ 19 Billion, it was an inevitable moment waiting to happen ever since the Instagram buyout by Facebook last year if you ask me.

It was a big day where everyone including me made comments on the valuations and how the pricing could have been better and there were questions if it was worth the price et al.

It was also interesting to see how it was a classic rags to riches story of the founders. A wonderful reading of these two pieces here and here would reveal the  The ideal situation as I read is how the founders stuck to basics and that’s what is missing in our way of looking at things.  The best part for me is how could an app with over 450 Million active users say NO to advertising. Going by the blog from Sequoia  it has been different right from the start. Sample this…

From the moment they opened the doors of WhatsApp, Jan and Brian wanted a different kind of company. While others sought attention, Jan and Brian shunned the spotlight, refusing even to hang a sign outside the WhatsApp offices in Mountain View. As competitors promoted games and rushed to build platforms, Jan and Brian remained devoted to a clean, lightning fast communications service that works flawlessly.

As we fret over the price that FB paid it is becoming increasingly clear that FB is driving around without a clear cut mobile or mobile first strategy. As more and more platforms come into vogue and the interest begins to fade in FB, it will be interesting to see how they will restructure Facebook to make it relevant or spruce up the offering they have in Instagram and Whatsapp.

As I keep reading loads and loads on the acquisition, one things comes clear that you need to build a  no nonsense product and get the users hooked. The rest as they is history.

Two more aspects that the twitterati and the people world over loved is the fact that Brian was rejected by Facebook and twitter for employment. These I reckon are hard times for HR especially on how it could have changed the whole scenario.

The other aspect is that of No PR, it is everyone’s attempt these days that you need to be a part of the PR machinery but in this case of Whatsapp its been the other way round, the founders not even willing to meet up VCs lining up their office. Oh btw the office had no sign board literally. Sounds pretty cool detached as in the vedic way!

Back home we have the same template which played out in New Delhi elections, someone from the ruling party had mentioned this, had they passed the Jan Lok Pal, there would not have been IAC or AAP. I do think only similarity ends just up there.

It goes without saying that the mobile first is the way to go especially if you are trying to solve a pain point in the days to come.

Before I end I think this image will remain in memory for long…

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Senthilkumar

Lessons and learnings from ad:tech New Delhi Part – 3

The day 2 at ad:tech was another day of learning and also involved great discussions on Social Commerce and presentations on metrics with special reference to Social Media. There was a track on Spotlight, one on Mobile marketing and ofcourse on Search too.

The first keynote of the day was that of Pete Blackshaw, Global Head of Digital Marketing and Social Media, Nestle.

Prior to his being on stage, we were treated to a wonderful walk through of the last day’s events and learnings and even a look at the exhibition area by our Brad Berens who incidentally has become a rage for his special Good Morning New Delhi! Some of the Twitteratii felt he was giving our very own Vidya Balan of Lage Raho Munnabhai a run for her money – viz her Good Morning Mumbai!

As Pete started the sheer statistics of Maggi being sold than 1.2 Billion packs became quite a rage, I saw that was unintended but when it was compared to Indian population as a number it was in the news. He also unveiled what Nestle was doing differently with regards to the digital and how corporate communication is also being run under digital it makes for interesting take out. As he rolled out his ideas on Small is the new big in digital marketing, he also made it a point to reiterate that basics still matter in digital and social.

The Digital and social media strategy at Nestle is based on excellence in listening, engaging and inspiring. Moreover he also said that Nestle plans its digital strategy on the local scale and makes it a success. The strength has been that of decentralizing the digital marketing programme and it has been able to deliver excellent results across.

They call it Brand Building the Nestle Way – BBNW.

As the screens are getting smaller or say our screens are shrinking, we need to think harder about simplifying our messaging and serving the consumer. He also said the whole process got to be social by design. It had to be 24/7 sense and respond a tactical way to be engaging a consumer.

When the screens get smaller it is also a big challenge to get the attention span to yourself. He shared one of the most important point on a successful mobile phone application – it has to provide rich content, excellent service and consumer focus. His keynote brought back some of the boring basics to be taken seriously, and more so because in digital its the basics which still matter.

In one of the game changing context he said ‘Think about a way to take your big ideas on other media to digital. Digital strategy for any brand should not be isolated.”

As he concluded he was on target when he said ‘shrink, serve and simplify, and yes its great time to be in Marketing’. I am sure everyone out there seconded this statement and yes Pete made a lasting impression to kick start the days’s proceedings in a way that was unique to Pete and the brand Nestle.

The next speaker was Satyan Gajwani, Director, New Media, The Times Group with his keynote on the evolution of content, commerce and entertainment in the digital world.

He took us on a journey of how the Times Group was instrumental in identifying the consumer connect and of late has been having a great effort fructify with Gaana.com being a part of FB apps. He also said that now everything has to go social it has to be inherent by design and we cannot have two different stand alone strategies even when its content. With the social media becoming all pervasive, any initiative in digital has to be Social by design and cannot be a plug-in anymore.

It was true that inspite of low internet speeds videos still command a large chunk of the broadband traffic. This was very true of cricket videos being closely followed during important matches – especially IPL.

IPL he said will have a greater impact this year because it will have a lot of engaging features.

Satyan also unveiled the new initiative of TIL in BoxTV.com an answer to Hulu in India. He said that Indians have a penchant for watching online videos and it is only increasing day by day. If we can get them socially engaged with the same, it will be a great way to go futuristic.

He also said that there was a relook in the ecommerce part of the service offering and it could even make people sit up and take notice in the days to come. A visually seamless and thought provoking presentation from Satyan, and the day has had its perfect start.

The session on Mobile marketing gave real insights on how they need to actually see the fit in the first place, apart from SMS to making it an engaging platform. The marketers needed more of innovative solutions to engage and also how we could make it happen with different screens and the need to have a solution cut across the platforms.

In the next presentation session we were treated to extensive use of mobile application on retail and in-store and extended location based advertising using mobile.

So the mobile with its ever increasing penetration especially with smart phones or even with blue tooth connectivity can make a lot of difference while being on the move or sometimes being in store. Lot of retail brands have experienced successful engagement opportunities with some of the service providers with blue tooth and some have used Augmentative Reality to awesome effect and results.

Days are not far when shopping will be socially relevant and will be happening on the move may be time targeted to the core so as to make it absolutely engaging experience. You could be asked for a choice to order from a menu as you pass by a restaurant around noon! Chances are, if you updated you are ‘hungry’ you could get a call from one of those people delivering pizza near you!

During the Spotlight session, we saw how Angels are making their contribution in a fast growing internet economy if I may say so, and their contributions in terms of engaging with the startups has raised the high stakes game to better VC funding for the companies.

That will change the complexion of the game in terms of more angels coming in and making it easier for VCs to identify and support such ventures.

We also had a discussion on B2B marketing strategies and we saw how B2B brands are leveraging the internet and making successful contributions to the marketing plan. The targeting capabilities are making it easier for the B2B marketers to use the power of internet and deliver value in terms of leads sometimes build brands among the most important users.

The afternoon sessions on Social and Search was a mix of wonderful panel discussion and a presentation session.

The Social going commerce or Social commerce in the times of Facebook and twitter and now the coming of Pinterest will surely make it easy for brands to sell. The interesting part is that the shopping has also gone social in a way to make for an interesting ideal context wherein the influencers are friends and sometimes friends of friends.

The last word on whether we would love to do shopping on Facebook has not been said as yet and I think we will wait here in India to see if the global leads will confirm the users would love to keep shopping social but not entirely do shopping on Facebook.

The social media metrics getting an upper hand with the engagement being given importance was the key take way during the presentation on Social media metrics and measurement. Likes on a brand page do not translate to engagement or social talking in real sense. So if a brand x can garner 1000 likes and has over 900 talking about it then the ration of engagement is far higher than having 10000 likes and 10 people talking about it. Ofcourse the metrics is also looking at how positive and negative the influences have been in the social media which are now Facebook, twitter, discussion forums etc.

On the other side of Search we could see that even search is going social, simply because we find lot of people in the social side of the internet.

We saw how a decision like buying a car from a search would eventually become social with so many Facebook comments to twitter updates to reviews will make it more social in the days to come, though of course the starting point would have been search.

A very busy day for conferencing with loads of take away value to implement and experiment.

The final part of the day was the penultimate Keynote from Microsoft by Richard Dunmall, VP, Global Accounts & Agencies, Microsoft Advertising, finally to be followed by Kent Wertime of O & M Japan.

Richard took us on a journey of exploring the future of storytelling. Story telling as I see it will not be interesting unless it engages the user and most importantly how they can make the right connect for the brands to see it.

With Kinect and other gaming technology it has become all pervasive to be a part of everyone’s lives and we could see all the technology waiting to tell us stories of ourselves and the brand in the days to come. He extensively spoke about how everyone’s a storyteller and how digital is enabling them to do that. The future is digitally connected with humans and interacting things being the message and the message if I am put it that way.

The best is the human endeavour of touch and feel is getting translated to a mass technology and it will change the way we interact in the near future making human experience all the more important.

It ‘s all about you and how that is going to be the central point around which we have to make all our stories happen with the right people, at the right time and at the right place.

We also had a glimpse of what Kinect could do to engage brands and most importantly the possibilities are endless.

The closing Keynote of ad:tech New Delhi was by Kent Wertime, President and Representative Director & Chief Operating Officer, Ogilvy & Mather (Japan) K. K. & Ogilvy Asia Pacific

He took us on why this is the age of digital and the marketing will be called digimarketing in the days to come and what’s in store for the future.

Simply put the marketing has shifted from the brands being the center to consumers being in the center of the communication. Content will be the key again and it will possibly the most important part for any brand to connect with its consumers.

You cannot discard social since it will be at the center again. How we value data will also make it important for the brands to engage and how well can we mine them to use for the predictive models to tracking personal habits will be the key.

Its also about managing the consumer trust, making us go back in time on the basic premise that trust is essential in any communication.

Those were absolutely wonderful way to put across some of the most important points to ponder when we think digital is all about so many creative ways and engagement, but the basics remains the same. Those are all abstract forms for example in trust and engagement being one and another after effect.

A class of a presentation from an industry veteran brought the curtains down on what was absolutely engaging event for the digital marketers in the country and what ad:tech across the world is all about.

So will see you all next ad:tech soon in March 2013 and before that don’t forget ad:tech Bangalore makes a debut in September…

R Senthilkumar

This is the third of the 3 part article which appeared in imediaconnection.in you can see the original article here.