Category Archives: Videos

The first Mobile journey with Moto E

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I have always wondered about the naming – smart phone. Some one was smart enough to coin that word and what has the world come to after that. In the process it also meant the pricing for smart phone has also made it more elitist until ofcourse the android phones became the buzz word.

I remember the style quotient with the Motorola RAZR v3i the flip phone. a proud owner of that phone especially when the stars in the movies actually flaunted it. For the matter of fact my first phone was a Motorola, the one with a monochrome, yellow display and large digital display. So you can be sure about Motorola anytime and everytime.

Now they have upped the game with the new Moto E and what an imaginative smart phone they have brought to the table. Absolutely matching the best features and in their own word that wont cost you the bank.

Something like bringing the redefined luxury of a premium cars to the sedans on road! An ideal way to choose to start your mobile journey with Moto E. StartwithMotoE

For the first timer this phone is loaded with features which was already getting rave review with the earlier version and yet for the first timer you could be in for a lot of surprises. The latest of OS, Android Lollipop. Tastes better for sure! Just kidding you deserve the latest and therefore it comes with the latest OS the mobile world is running on.

4G – yes you heard it right, it comes with 4G and makes you view the latest of all videos at crazy speeds, why should you be let down by speed. How about this for #choosetostart literally at the latest 4G LTE speeds. Play games, stream videos, listen to music and browse the web all at speeds that you will be envied for.

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Multitasking is in your genes and then ofcourse why not your smart phone. Moto E comes with  powerful Qualcomm® Snapdragon™ processor with a 1.2GHz quad-core CPU and advanced graphics. Lets you switch back and forth with business and personal work at ease or play games and check mails at the same time. Now its time to be faster more than ever.

Taking pictures with your smartphone is now much faster with two cameras –  a 5-megapixel rear-facing camera and a second camera in front. A world of selfies await you so does shots that you want to cherish for posterity. The best of all the Quick capture makes it easy with just the wrist action to change from primary to secondary camera to take selfies at just a twist, yes all without touching the screen ever.

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This is what the team has to say!

Quick Capture has been one of the most popular features we have on Moto X. So we decided to bring it to Moto E, too. It’s just one more way we are able to bring our premium innovation into a smartphone that doesn’t break the bank.

- MICHELLE GATTUSO / Product Management  Director

Moto E just added a dash of color to your life with colorful interchangeable bands and grip shells. For once you don’t have to spend a fortune on a phone and then also on the panels. Be colorful with your

And whats the fun if you dont have a battery to support all that you read just now! Yes the Moto E comes with a 2390 mAh battery, keeping you live and kicking all day!

And just in case you wanted to have a taste of all that watch this video! (features in a nutshell)


I know all the ‘first’ times are really memorable one as much as your going smart phone for the first time with Moto E will be. A definitely a great way to #choosetostart. An unforgettable first smartphone experience awaits you.

Senthilkumar

Look at my valentine! I,Me Myself! #unconditionallove

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Being lost in love to yourself is the best part. And when you have a phone that can just let you be yourself, why do you need a Valentine? eh? Here goes the reasons why Asus Zenphone is the first and the last Valentine!

The High definition Display screen

Watch the images come alive on the screen with IPS technology rendering wide viewing angle to the display enhancing the video viewing experience.  And don’t forget you can navigate through multiple applications on this large touchscreen with ease. with a resolution of 1280 x 720 pixels it provides clearer images with brilliant contrast quality.

The power to be worry free is a great feeling!

Only when you have an Asus Zenphone do you think more of yourself than worry for so many things. You know when you are powered by Intel Atom Processor which is energy efficient and lets you do what you like talk or play without worrying for you battery

An third eye you would love!

A camera so great makes for your third eye, so you get pictures that others cant. Yeah when you have a 5 element optical high quality lens to click pictures and which has sensor with larger aperture allowing more light and delivering great and finer details to your picture. Click pictures like never before so those moments can be lived again.

As much as you would love yourself, you will end up clicking the most self loving selfies as you have a wonderful camera on the front. Click click click all the way everytime you enjoy being yourself.

Play like no one else..

You are a gaming freak and yes play like never before. With Intel inside and graphics supported you are in for a great time play and never a dull moment again. Your Valentine knows you better than ever.

Multitasking like you

There are so many things you want to accomplish and then ofcourse you get that done your way. Asus Zenfone is your companion helping you work getting it over multitask with the power of the Intel inside – browse the web, stream videos and play games all at a go..

The colour full panels 

Trust Asus to make it more colorful for all your occasions or your ward robe. The panels will make you flaunt your phone like a new one every occasion you go to. With s many colors to choose from this is going to give you the right match when you need.

There is enough and more reasons for you to choose Asus Zenfone as your valentine. I am sure this will be great match for those young at heart . S0 you meet your match with a Asus Zenfone. Check out the options that you have to get your most admired Valentine here: http://www.flipkart.com/asus.

Need more reason to see why Asus Zenfone will be your Valentine, watch this video…. making you feel good that you do have a valentine!

This is a part of Indiblogger #HappyHours…

Senthilkumar

You got a ping! – there’s a message on your mobile!

Social Media Week

There was a time when we could go on with our work without any hindrance. There was a time you had to be at the desk to be on FaceBook well orkut some days ago.

1994_phonesI remember the first  mobile some time in early 2000, I had was the Motorola almost the size of the Cordless phone that we had, the closest resemblance is the second one in the pic, the yellow monochrome screen would flash the number of the person calling in digital font if you can understand what I mean.

The cost was also not that cheap some 16 rupees for incoming and outgoing at double the cost. As days passed by, our regional brand Aircel made the first move making the incoming free and everyone followed suit.

The internet story was happening alongside with dial-up and other ISDN and things like that and the early social was orkut and some hi5 and some myspace et al. There were some other Indian sites with forgettable names. So we would wait for the evening to check what is happening to the orkut scraps as they we called and wait for some testimonials sometimes.

The times went fast literally in case of internet adoption it had overtaken all the media, the tv, the land phone etc… The mobile phones especially the smart fancy & most advanced with internet connections were sought after and did cost a bomb; not to forget the Apple series iPhone making it a way of life.

But all this changed when the Indian smart phone manufacturers like Micromax and Karbonn started it with a price that could be afforded by the large set of population and that’s when the Facebook and twitter came inbuilt and well the life has not been same again for the Indian population.

I am also lucky to be a part of that population who had access to a decent feature phone and upgraded to a smart Blackberry out of corporate style and then ofcourse to the Android next. All those times I have been connected 24/7 to internet and FB and twitter.

There was this innate urge to check them out, literally every now and then when there is a beep saying there is a message somewhere on one of those apps. On a personal  level it has closed the time gap in being in touch. I know what my friends are upto, the twitter timelines and what to expect that day at the news night.

You will have the best of the updated news and the most important things being discussed. You will feel as if you would have lost a part of yourself if you don’t carry the phone with you. There were times when you missed the phone at home and then felt as if you have lost yourself and get back. Its become a part of you, whether you are working or even when you go for a walk. You need it along with you.

Especially the social going mobile is the biggest thing that happened in this  century and the fact is that the next generation would be introduced to the social on mobile and to think we were all a part of the web based Facebook generation. I personally am a big fan of the same. The acquisition of Instagram and later Whatsapp by Facebook is a pointer to mobile first thinking by everyone. (you can read my blog on the same clicking on the names)

That being connected and being engaged got a new paradigm shift with the advent of social on mobile. There is a new generation of millennial  who are hooked to the mobile phone and everything is happening out there.

I would be missing out if the video and the messengers are not mentioned apart from the usual social. The songs then the videos from YouTube or any other player has come to be a part of the content consumption so much so that we don’t know how much of video content we are viewing.

As I am keying I have been served ads on an app named “Hotstar” promising to give all the tv content across the mobile screens. The mobile has for once and all changed the way we are, and the way we think perhaps the way we live.

Just take a look at this report and the future is going to be mobile all the way. “India — the world’s second largest Facebook audience – will surpass 100 million mobile phone Facebook users for the first time this year and by 2017, will have more mobile Facebook users than the US,” eMarketer said.

The above is a part of the report that appeared on Jan 22nd 2015 in the Economic Times, well not so long ago.

As we speak we have seen how social is an integral part of politics today with the result of AAP making a big win. We know both the victors in 2014 and now did use social to a great extent and ofcourse with precision that was characteristic of both the winners.

The mobile will today make the internet accessible to the most rural part of the country. And thanks to Mark Zuckerberg, the Founder of Facebook he has initiated internet.org in India today to give free access to internet in some states.

I am sure we can go on and on on how mobile has impacted us so much. I leave you with one small incident, a young techie had taught his mom to use a feature phone especially on how to text. Mom sent a message promptly the next noon asking – did you have lunch?

So much for bringing the family together even with a text. Imagine a Skype call or the voice on Viber or IMO. I am a happy go lucky guy simply because I got to study these and live these as a part of my job! What more can one ask for.

On the professional side there has been a big change with the apps and tools which help you and make things at ease. So you have all those things at the touch of a button or say a swipe or a tap.

Definitely as a professional in digital and internet of things and personally I am sure the mobile is a way of life going forward and ask me, the bandwidth and internet story has only just begun with the mobile enabling it  and making it happen all the way!

“I am participating in the #SMWBangalore activity at BlogAdda in association with Social Media Week Bangalore

Senthilkumar R

The nameless Autowala bhaiyya – Celebrate Men who make a difference

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It was in the thick of things that I started from the office that evening. I had an event next day. The buses had been on flash strike, on April 1. Whoever wanted to make a fool of whom only they will know the answer.

It was tough to get rickshaws, and if you got one, they would ask a  bomb or never cared to take you short distances. As I cursed myself I thought I should walk the distance if everything fails.

As I contemplated this I saw another rickshaw coming my way and waved my hands. Luckily he stopped. I told him the hotel name, he said ok and then we crossed the  highway to the road on which the event was to be held.

I asked him how the day was. He said it was busy and he hadn’t stopped even to eat. I asked him why, he said ‘Its been very sad that the BEST buses went on a strike, nobody knew and who knows what emergency people have and yeah I can live off without food for a single day no?’

I could feel so happy about someone, who took it so nicely and since autos were very tough to get, I said it was nice of him. We exchanged ideas while we waited at every traffic junction. While it was true they had genuine concerns on the payment and salaries they should not have made it so bad for common people. That was his take.

As I neared the hotel, I saw the meter read some 1 . odd kilometers and the rate read 17 rupees, I handed him a 20 rupee note and was about to leave without taking the balance, he shouted back “ruko bhaiya”

I turned and he held 3 one rupee coin and said I have taken my due this doesn’t belong to me.

I was actually offended, I told him I am giving him happily, he said, still I would not take it , then he added, ‘Today you will be give me, who will give me tomorrow. Let me keep what is mine and I am happy!’

I was literally stunned, in this world where we go after money, someone was content, at his rightful earning, and happy at that.

He became my role model. I told myself, if I have to earn money it shall be done with respect and dignity.  I dont know his name- I call him my Autowala bhaiyya.

Senthilkumar

I am writing about #MyRoleModel as a part of the activity by Gillette India in association with BlogAdda.com.

The Tanishq ad that set the industry talking about it…

So even before the ad made its presence in the twitter, I came across this beautiful ad and it was half way through the first time I watched it. The next time it aired, I was like ok the Indian woman has arrived finally and how.

There is a personal reason attached to it, nevertheless the take was a poignant one if you ask me. The cute little one, the way she goes to see her mom being decked up and arriving for the ceremony.

Quite often these kids ask: why was I not invited to your wedding, where was I? I am not in the photograph? How dare you etc? So it was a cute one when she insists that she also wants to go ’round and round’ pretty body language and verbal that.

The best part is yet to come. The would be husband seeing her forlorn, calls out and carries her in his arms and completes the traditional ritual.

The last scene closes in on when the daughter asks if she can call him Daddy.

This would have gone off, but there are somethings which made it spectacular as they say. One of the argument was the bride was dusky, cmon guys half the population in Tamilnadu and Kerala are dusky, so all those guys out there talking wah dusky, do they think they dont get married at all?

If you wana know what being dusky  means, ask Vivek he will explain in his Sivaji style. Jokes apart, why are we even celebrating this? Is n’t acknowledging that we were discriminating all these days.

Its the same industry which launched Genelia in an ad where she becomes, fairer and gets a job! Check with Director Cheran with his movie – Autograph!

Anyways on another level we should give it to the brand to make the second marriage a celebration like no other. Its for both the bride and the groom. As always the groom doesn’t gets the credit.

Here go watch the ad now:

Kochadaiyaan! Teaser

So when the media reported Kochadaiyaan was getting ready with a teaser, I know you dont have to do what you did for “Why this kolaveri di,” you are sure of views, very well demonstrated by the views which it garnered on Youtube! But the issue here is a bit of disappointment for the sheer expectations of a Rajini fan, they are like some people whose thirst is insatiable and it just takes them to see that face on the big silver screen for the day and even food or water wouldn’t matter. With this kind of fan following that the Superstar has, it must have been a gamble to come out with a teaser not trailer in the effect.

Also to note that it has big names like A R Rahman and Resul makes it a bonanza. The teaser though having crossed a million in 24 hours is on its way to cross the 2 million mark, there has been wide spread disappointment at the length and the quality of the video too.

And may be we should have had it on big screen since the technology part of the business is not the layman’s way of looking at it. But in all this the Rajni fan is a devoted one otherwise how would you get as big number of views as you have here.

Take a look!

In other news if you want to know what people think just scroll down to the comments section of the video ;)

Signing off

Rajanikanth fan!

#SatyamevaJayate: the TV show in the times of Twitter and Facebook

It was tipped to be the next show to watch out for! The PR machinery was put to good use and like the marketing that they do for their films. I was also getting into the romance of watching a TV show after a long time… Let me admit I dont have an idiot box for company in my small place called home here. But I was sure that they would not miss to be online and given that it is the best that could happen! I was waiting for the day. Some of my readings eventually were upbeat and how it was going to change the Sunday programming forever, read this & this!

So on this lazy Sunday that has kept everyone repair their alarm clock, I rose around the same time to watch it on twitter. You need not watch the episode to figure out what was happening. You know where to look for the ideas ofcourse the trends… it was #SatyamevaJayate all over the timeline, good bad and whatever you could call it.

Now imagine I was given a full treatise of what was happening the interpretations and ofcourse the commentary on that something akin to what CNN IBN does these days Live tweet from the first day first show.

Some one even tweeted how the camera cuts to a moist eyed audience. There was much more the sets and every line uttered was getting on the time line like it was the big thing happening.

Yes according to me it was big for the reasons that it was a Sunday that people were not taking TV seriously or that it was across multiple screens in effect, even had subtitles across where it was being telecast especially in non hindi states and what with joining hands with DD, it made for a cocktail of mammoth proportions not seen for a while in the TV programming.

It started to trend like there is no tomorrow. Even the IPL brouhaha could not displace it from the top trend list. What was the most important insight was that at one time 8 of the trend was of the same programme so much for the activity and talk on twitter.

It would have had some of us hold our head in shame when it was revealed how the educated were more into female foeticide than the rural uneducated masses as we see it. It also left quite for a teary eyed watching and some relief that some good folks were up there in the streets happy with the kids…

It created a lot of discussion on twitter and we know how it gets on on lines of ideology and am not here to point who is right or who is wrong but give the program its due to have successfully put the moot point on the table for dicussion. Some top tweets here!

It was getting rave reviews and why not it was a breath of fresh air and a startling at it. It also led a deluge of fan trolling on twitter over his fee.

You could also see a tweetfest given here!

So after a while I got the link to watch it.

I was keen that I watch it without any premonition of whatever I have heard and believe me it was absolutely a great show and there was  no break in between and man what a production, and if this guys gets into the news business he will give all these guys a run for the money. It was about 300 views when I watched it and now as I write it has got more than 28,000 views…

So was there a lesson, yes it sort of created the discussion that it aimed for:

Look at some of the FB numbers here at their page! ( All in a day) This is their FB Page: https://www.facebook.com/SatyamevJayate

 Satyamev Jayate

598,781 likes · 274,630 talking about this!

Thats a mind boggling number and any social media analyst will vouch for those numbers almost half of those ppl talking about it… and numbers like 274630 are not small. Contrast that to the biggest brand Page of Coca Cola with 41 Million fans and just about 289556 people talking about it!

For a post on feedback it had almost 3500 odd people reply / comment on it and share it on their timeline, we could gauge the snow ball effect that it can have… what more can you ask for. Possibly you could tie in the numbers for the engagement ratio that this show can boast of. I am only giving what we could see, but there would have been innumerable folks who would chat and discuss this thread bare on ground. Kudos to that.

On Google too it was trending as much, have a look at this trends list: https://www.google.co.in/trends/hottrends?q=satyamev+jayate+aamir+khan&date=2012-5-6&sa=X

With this kind of analytics which is pretty in the face I am sure we can take the TV going social engagement as a kind of metrics for future shows. I remember on the Jan 15 which is Pongal day in TamilNadu, a program by Illayaraj the music maestro was trending on twitter. It did show for once Jaya TV trending for the first time a differentiation achieved with the competition Sun TV which has a mass following.

Well we are in for some great social TV in the days to come, on the other hand TV as a medium today felt vindicated or was it me thinking so?  The answer lies in one of the most important lessons we all have learnt, ask MTV, Coke or Pepsi, they will tell you  “Content is king!” and now its the Queen and the masses too!

R Senthilkumar

Calling all Bloggers! Here’s a contest from ad:tech New Delhi…

Are you an avid Indian blogger?

Do you know digital marketing like the back of your hand?

Then, this is your chance to leave your mark amongst India’s leading brands, agencies, publishers and service providers.

More details here… http://www.ad-tech.com/newdelhi/adtech_new_delhi_official_blogger.aspx

Check it out and spread the word…

R Senthilkumar

 

 

 

 

Going digital and staying ahead of times…

So that’s billed as a big fight! Infact one of the twitterati that I follow named it as bitch fight. One TVC and three months later another series to give it back in their own words or say giving a taste of their own medicine.

Well I am talking about the big fight between The Hindu and the Times of India with their TVCs, you can see all the The Hindu videos here  & TOI here which have created quite a debate and a following in traditional lines that Hindu reader normally does, take sides and also the TOI reader snaring / laughing off at the portrayal.

Now coming back to why I chose to write on this, well I have been a regular reader of the Hindu ever since I got subscribed  to it say from 1991 or so till the last one year before I came to Delhi. My association with the Hindu has been diverse, a reader, an advertiser – I managed the PSG’s advertising wing then also as a PR when with Narain Karthikeyan I did the rounds for editorial. But my association remains the best as a reader that’s when you get to enjoy all the best the Hindu has to offer.

I read with interest this article which appeared in Forbes blog. Very interesting take on why the ad in question from TOI actually woke up the Hindu. To a great extent, it is true and in fact my being in Delhi has changed the readership routine to Times of India for obvious reasons. I still get a hang of the Hindu online everyday even tweeting some interesting takes on my home town on and off. But to keep up the smell of the coffee I just buy a copy of the Hindu from Saket bookstall on Saturdays and Sundays during my walk.

The Delhi edition or rather the one printed at Allahabad or Mohali is very thin – less number of pages, but you get the Sunday Magazine and the usual Saturday stuff.

My early remembrances of the Hindu include the Saturday Sports special, which I started missing it when they stopped it altogether. They also did away with the last page sports reporting which was my favorite page. I reckon all the tennis reporting these days would not come close to the way they did without the internet and stuff we have today. But today is another different story. Then there was this change of design and all that which made news without dateline and it was fun reading those days when you could actually find same news items twice in the news paper or sometimes churned out the very next day.

And yes it has been a long way and editorially though I wouldn’t approve of it quite a few times, we would necessarily brag about the way its written; that immaculate English and the vocabulary that it imparts, it sheer brilliance and that what the stuff is made of at the Hindu. No doubt they refer the Hindu as a paper of study for the civil services.

Now you know all the questions that were asked were actually a part of the UPSC exams. It had caught the imagination of the ad industry and the people who read the Hindu, but my only hunch is will anyone from the TOI brandwagon jump the ship. True the south doesn’t celebrate the Bollywood or any of the Kollywood or Tollywood or Mollywood in the way the English dailies up north do it. There are no gossip columns there.  There are a number of vernacular magazines which bridge the gap.

I think I am seeing a different newspaper in the Hindu in the sense they are also going commercial and also thinking about marketing, not that they were lame about it. I still think the Sportstar ads by Lintas were one of the best ever.  But now it’s the time to be heard loud and may be this reaction. So welcome aboard the tough seas, the Hindu.

I will be missing the point if I don’t talk about the ads. The ads are well shot and are cute in fact, that’s a ridiculous comment you may say but what do you do when you know that lip sync is so obvious. Isn’t that the cute part. I should also be proud of the fact that I cracked almost 100% in all the ads. Now where is my big prize? Jokes apart it was trying to sell a bit of intellectual pursuit which is fine in a way but would the hurt guy (one mocked at) bite the bullet. They are a happy lot anyways!  But they were entertaining for sure… Well that’s my personal take! It was nice seeing The Hindu take an aggressive stand though will have to wait for the business part of the subscriptions.

A look at the celebrity followers in India especially on twitter will give the reason why Page 3 exists so much than all pages, it’s actually the 10 pages of Page 3 news articles which they call it the city times. You could also blame it on twitter and @Srbachchan for letting the world know that Ash was pregnant on twitter.

Anyways this should be good for the TV Channels, who are making money out of Newspaper fights.

On the other hand it is also noteworthy that they made a viral out of the ads they did. I got to know of the TOI ad after this hit back by The Hindu. That was the best part and it was on my timeline so many times both on FB and twitter. That perhaps is a lesson for all marketers. My take out of the episode: Digital is here, it is here to stay and grow big, now you get to choose whether you want to stay ahead of times or not.

R Senthilkumar