Category Archives: social media

CEP Statement on Twitter’s Suspension of Extremist Accounts

(New York, NY) – The Counter Extremism Project released the following statement in response to Twitter’s claim that the social media company has suspended 235,000 accounts since February 2016 for violating policies related to promotion of terrorism:

“It is clear that extremists continue to use social media and online communications platforms to organize, propagandize and incite. We encourage Twitter to continue to build the requisite capacity needed to proactively enforce its polices related to terrorism. And other social media companies should follow this example and increase their efforts to enforce their terms of service by removing extremist content.”

Get Set Redi-Go!

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Datsun after their GO and GO+ are now ready to rock the Indian roads with the latest offering Datsun redi-GO. A unique fusion of compact crossover & urban hatchback, offering the best of both worlds.

I had seen the car’s details when I clicked on SnapDeal online booking and for your information the easiest way to book is with just INR 10,000/- and the nearest dealer would get in touch.

I really liked the design of the hatchback and the presentation of the front grill makes for a large car feel. The looks are for real and makes it a mix of a sedan like feel and a hatchback rolled into one.

So for the three reasons now why I want to take it for a spin:

The exterior first.

The Japanese YUKAN design looks pretty compact and sleek added with lean and dynamic sidelines. Think Aero and it fits the design and its got a bit of silver that makes its more attractive. The high stance of the exterior and the high ground clearance makes it the cross over that you always wanted in its class. It looks more hot with the iconic headlamps and well styled rear lamps.


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Second reason: Class of a sporty Interiors.

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Spacious look and feel that will take your entire family for an outing, the dashboard with digital tachometer provides a modern touch, and the drive computer keeps you informed of your current fuel economy. The power windows and an excellent audio system makes for the right music on road.

Third Reason: Safety

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Right from performance augmented brakes that give you the short braking distance to the reinforced crash protection shell plus the best in class visibility with higher eye point. Add to this the superior suspension system which gives stability and cornering performance. Then there is the force absorbing bolster support in the seats. The adaptive electric power steering and the aribag are all a part of a common thread making it safe, secure and reliable.

Bonus reason: Performance

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The iSAT engine automatically adjusts spark timing in response to fuel quality and power requirements. The performance from the 799cc engine is peppy and exhilarating; besides being easy on the pocket with a great mileage of 25.17 kmpl.

A great package if you can call it and it will be great to see them on road. And going by the young and the next gen, this is an on the go hatchback the real crossover.

Fun. Freedom. Confidence. The ultimate Urban Cross - Datsun redi-GO – the capability of a crossover with the convenience of a hatchback.

One more reason I want to drive this car around is to attract eyeballs for sure as I drive on the road.

So now where do I want to go with this car for a drive that’s going to be memorable. I have two places in mind.

1. Kari Motor Speedway is the race track in Coimbatore the cradle of Indian motorsports where I can check the car for its speed, and handling ofcourse enroute it would be checked for its ground clearance, the roads are famous for its high humps. We could even test the fuel efficency at varying speeds on road and under test conditions. The shortest braking distance will also be put to test.

2. To the Queen of Hills, Ooty. A scenic place to drive the car uphill and down hill to test its perseverance and drive amidst the nature. The car will be tested on its endurance for sure, I know the steering will be responsive through many a hair pin bends and the mileage will be tested averaging the drive up and down the hill. With its tall seating we will be enjoying the drive overlooking the scenic mountains and cloudy hills.

With its cool design and ultimate manoeuvrability the city rides are going to be more fun when you can make a full turn-around with just a 4.7-metre turning radius, no more getting caught in a tight spot.

Now waiting to drive this beauty of a car when it arrives on road. Looks like Datsun has a winner in redi-GO and going by the words from auto enthusiasts its going to rock the Indian auto world for sure.

Senthil

Images courtesy: https://www.datsun.co.in/redi-GO.html

The ‘Fantastico’ feeling with Tata Zica at Goa!

The cars and Goa have an innate connection with my life and driving those charming drives in Goa is only too exciting. Another chance, another TATA car and you could not have asked for more.

This time with Indiblogger and Zica the new hatchback which will debut in the market early next year from the Tata stable. Of late with the introduction of Zest and the automatic version from the Tatas they have been making a serious effort to redefine the brand imagery that they have built from their first ever Indian Car – the Indica.

Here too the Zica is a short version of Zippy Car, which we soon found out that it lived up to its name. Zippy Car.

My travel perhaps to Goa was the longest or the lengthiest in relative terms which was a flight from hometown Coimbatore to Bangalore a day earlier on 4th and then joining the Bangalore buddies at the Bangalore Airport on the 5th early morning. Not to mention a flight missed getting back and then again Bangalore to Coimbatore.

Having a cousin in toe was nice. Arunraj, now an entrepreneur was also making his impact felt on the blogging scene and it’s nice to see him a part of the 60 lucky bloggers to drive the Zica.

The Indiblogger team left no stones unturned to make it a special trip right from the moment we got down at Goa to the time we got back. All those moments were special thank you so much Indiblogger and Team Tata Motors

The Zica a product of three year Research & development at the Tata Motors will be a defining moment for them. The classic Tata Grill has got a make over this time all black finish and a chrome logo and looks like a a bit of Jaguar impact on the front. The gleaming lines which take you to the sides and the headlamps all have been worked to a perfect drill.

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The colours are a treat to the eyes and I can foresee these gleaming beauties parading across the streets in the days to come.

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Ok let me make a confession this is going to be very exhaustive review. Like they did the ZEST as a platform, Tata Motors have come in with Zica as a Platform. A new challenger in the mid entry segment it boast of features that are on par with high end models. We will wait on the pricing and that would do the trick.

So this Zica is a passionate team work of three years as I had already mentioned, with inputs from their Italian counterpart, Tata was only willing to sport the international look that redefines the Tata stable.

Design Next

The classic example is the redesigned and revamped front grille, giving you ample sturdy and communicative look and adds to the aerodynamic stature of the car. The hexagonal imprint is very nice on the car. The head lamps, the parking lamp and tail lamps have been spruced up to make for a impact of a big car. This is as expressive as it can get greeting you with a confident and agile stance, talking of which I answered agile when asked about Messi in one word.

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Drive Next

And now the heart of the matter, er the car, in two fuel variants petrol and diesel have nice set of engines which will get you the power in the city’s traffic and also the fuel efficiency that matters to every Indian. The car which we drove came up with 30 kmpl on the Instant Fuel efficiency on the dashboard.

The petrol version sports the Revotron 1.2 L engine with first in segment multi drive modes on City and Eco giving us a peppy drive around the city and furl economy.

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The Petrol version is powered by the Revotron 1.2 L engine delivering a power of 85PS and torque of 115Nm @3500 rpm. All aluminium makes it light and fuel efficient.

The diesel version is an all new 1.05 L Revotorq engine indigenously developed in-house deliver s optimum power of 70PS  and I must add it’s an aluminium engine which delivers a refined superior engine.

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Advanced dual path suspension gives you enough leeway to go over the bumps and potholes that our Indian roads are famous for and 9th gen ABS is a standard with corner stability control for safer driver around the corners.

Connect Next

And talk of interiors and a fantastic job again here, the dashboard is very very chic with a body coloured lining in the sides sporting awing like feature and use of space to accommodate everything you wanted to get inside the car. Water can, a Pepsi can your iPad the way it should be taken up and a 240 litre space to boot.

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You have the Connect – an integral part of Tata these days with their navigation system powered by Mapmyindia and a new music system of hotspots with a Juke Car app. Now everyone in the car becomes a DJ and put the next song on the line.

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So that was about the car in simple words… now to the event.

We all reached Goa, checked in to the Aliva Diwa, a beautiful place in its pristine beauty, red brick structures giving it an enamoured look.

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Post registrations and refreshments and lunch, we started the day on a serious note going to the beach, white sand beaches and they had para gliding happening and it was a sight to watch.

Playing by the waves and some action filled football game later we returned back to the hotel around 5 pm. The game had its share of excitement and injury time, courtesy yours truly trying to save a goal and failing and crashing on the goal post. Roshan was summoned immediately  and he went into a doctor mode with some fine dressing on the toe.


The evening started off with some discussions on the fellow bloggers on how blogging is all happening and things like that. Some cool questions were laid to rest on the participation of food bloggers at an auto event.

The real event was the invite from Tata Motors to go to the Locker Room and find it an awesome place. We had a tshirt decked properly with our name card and a bit of information booklet the file a pen and the cute little pendrive. There was the nice water sipper too.

It was a beautiful scene to watch as everyone found theirs and were looking in awe, selfies and photographs were being clicked incessantly.

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As this was on, they announced the arrival of the coach – Cyrus Sahukar, who came in with a whistle and lo the party began in all earnest in the dressing room.

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The story of how Messi became the brand ambassador for Tata Motors and the reason why they took to Messi was shared fascinatingly by Delna Avari the Head of Marketing and Communications, Tata Motors. Then it was followed by the techno analysis and a passionate presentation of the car and its highlights by Prathap and Sunil.

Then the car was unveiled right in the middle of the field. And the whole team was there who were an integral part of the team Zica.

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We got to ask question and got answers to how Zica is set to redefine the way the people look at the cars.

The evening then was led by the DJ and fellow bloggers taking to the stage not to mention Cyrus Sahukar also making it happen. A great end to an exciting day if you thought the advernture was yet to begin. Well the cars were to be driven tomo.

There are things which happen on a Sunday like a 5.45 am alarm from your hotel staff, that they were so duty conscious. Never mind some folks had slept a few hours before or may an hour before.

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Team D4 : Vaishaki Mishra, yours Truly and Arun Raj

 

And we got ready to set out to drive and explore the countryside too we did really explore we will tell sometime later. We got a diesel car and it was nice, they already had a predetermined the route map.

They also had all the media one pen drive, one set of songs on the phone etc so we can use all the functionalities. The bottle holders were a sight to see.

In  one of the discussion with the teams they said its actually minor details that makes a lot of difference. One such minor alteration in the placement of partking brake handle gave a lot of space for one more bottle holder. Makes sense, Zica Sense.

The steering and the drive platform was almost the same as Zest, having tested the one it was nice. Very responsive and the turning radius was awesome you could cut corners without any hassle. The dashboard sported a nice look with instant fuel efficiency being marked as you drive.

The suspension didn’t disappoint it could take on large craters on the road, for a small car like this. The ride on the diesel was good on the long one and the switching between the City and Eco has an a telling impact in the way it responds with the bit of earnestness in City mode.

Check these pic on the modes and I also wanted to test the gears at each of their levels I think 4th gear stood on without much strain as you can see from this pic. Well add this you know which gear you are on on the dashboard!

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The Music System on the Juke app gets connected and you can line up the songs – democratic setup everybody gets to line up their fav. In course of the presentation day before Delna has indeed put this up from the real time experience when you also want to listen to your fav.

Looks like there has been a lot of consumer insights which has gone into the interiors. check some of the offerings:

  • An ipad / tab holder
  • A Cold drink holder where it will remain cold for you to drink, preferably a can that is
  • A place near the steering for the driver to keep things handy
  • Enough and more bottle holders – 7 bottle holders and 2 cup holders
  • Charger on usb mode
  • Parking Ticket holder
  • Speakers on four doors giving you the best entertainment on the go

The AC works fine and is able to get to the back seat and that’s nice given that there are no special vents.

The have two sets of suspensions that take you on the most inimitable Indian roads. Well the boot space is optimum with 240 liters of boot space and there is a separate partition for tool kit.Image 2

Overall a nice package and I must say Tatas are making the strides by leap and they will deliver the punch that the market is so expecting them to in the next few days.

One thing I should mention here is the way the #madeofgreat campaign was brought about and made an impact to take Tata Motors to a different realm, I think that needs a separate blog by itself.

Thanks to Tata Motors, Indibloggers and a whole lot of our blogger friends making this event a fantastico for ever.

I leave you with this video, pardon me for my low voice.

Senthilkumar

What India reads! A page on Flipkart app

The book lovers have a new tool, well a page on their book section on their favorite shopping app  from folks at Flipkart. The book was the first love of flipkart, well things have changed but then they have tried to please you the book reader with this page!

“What India Reads” is all about what you read or would like to read. The app is designed basis genres for now and will soon feature what celebrities and authors read as well.

The idea of the app is to make readers aware of what books are right at the top and also to help them discover books they might have not known of earlier. There are sections to it, the genres and you could check out the books on the shelf, read about it and well get to buy them ofcourse.

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The chances are you can check out the best of the titles and the promising ones, as you see the title rise to prominence in a day or so post launch.

There is an all book offers that will let you know what are the offers that you have at the present moment.

I was wondering on a title Aarushi under Autobiographies, may be it was a a mistake so i clicked on it to find the Autobiography titles there. Not Aarushi.

The pages instead of going to normal pages at Flipkart could be better be designed to the flow of the app interface for the What India reads page and continue with the shopping experience. I am thinking native probably because of my work and professional background.

Another aspect could have been that they have a notification for you to check the What India reads page updation of new titles so that I get to go there quite often.

A nice attempt from Flipkart, hope it helps the readers in you and me and as a start it definitely looks nice to have it.

Senthil

 

 

Media and its narratives – a sad state of affairs

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Watched TV after a long time, especially the news. Felt happy that I was not watching them all this while. So much of distorted reporting.

Sometime in my life, I wanted to be a Journalist, it was the most noble career after teaching, Infact I did take to the stage as a news reporter in my fancy dress competitions quite a few time during school days and rocked the stage at Mock Press during college days. Somewhere felt advertising was a calling and then left the journalistic urge fall by the wayside.

Looking back, now its a revelation in a way,  that the journos were the conscious keepers of the society, and you look up to them. But today its more of a propaganda made right with vested interest and leading questions to get something that they want for TRP. When news channels look at trp you can be sure what goes for a six, the values that instill in a sense of propriety that they owe to the viewers and the country.

I dont want to talk of Radia tapes and other stuff, but you know even in this profession there is this haves and have nots. But the regional players are much better off than their English counterparts when it comes to being committed.

The English media thinks out of the NCR/Delhi and they have no sense about the rural areas. That’s why you have Arushi case being peddled so much to tarnish the image of the investigators and the judges. I was happy to read an article on Ink Magazine about how the English Language media scuttled all that was done by the Noida Police during the first few days.

That the narrative can be led to what they want is the biggest bane that English Language Media has done to the fabric of the nation.

Now with Social Media they are fast losing relevance and very sad that some channels with less than 1% access to the population is dictating the narrative.

More so the worrisome factor is the trends of twitter setting the narrative, some 100 people tweet and make it a narrative. The fact that even 20% of the people dont have access to internet is lost on those who want to talk on every issue under the sun. Talking of which its the media savvy standup comics who are lending the commentary on the society, make it a sorry state of affair.

Hmmm so much to write after a long time. Will get on more frequently!

Pic Courtesy http://www.niemanlab.org/images/hashtag3-cc.jpg

Airtel 4G in Coimbatore – a review

You would be glad to know that Bharti Airtel has launched 4G yes you heard it right 4G in our Covai city. Thats a great speed news since the compelling response Airtel has had from customers in Chennai, Vellore and they will now go spreading the 4G network across rest of Tamil Nadu.

In a world where the Maslow’s Hierachy has been redefined with the access to charging a battery and internet as basic even below the daily needs, it must come as a great relief that 4G is atlast here.

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To give you an idea what 4G can do for you, there is no buffering and imagine downloading 10 movies in half an hour, yes 10 HD movies if you will! Add to that uploading your fav selfies and photographs to the facebooks and instagrams of the world in a flash.

The speeds are F1 paced swwosh and your download is done, this time the coffee will remain as hot as served. Be warned.

Now here is the best part to be a part of this at the same rates atleast initially as I hope so, you get 4G at the 3G rates! Enjoy as much as you can, and all you need to do is walk into an Airtel stores across Coimbatore and ask for a 4G sim and well you need to have a 4G enabled handsets.

Some of the common handsets include, Motorola’s Moto E 4G which can be purchased from Flipkart, don’t forget to get a 500 cashback on the same. Airtel has also ties up with Samsung offering a definite 4G plan along with 4g enabled handsets. It is also reported that Samsung is looking to launch its all new Core Prime 4G mobile smart phone in Airtel 4G markets.

Thanks to Airtel, I was one of the few enlisted to enjoy the power of 4G in Coimbatore. Armed with a 4G wifi dongle that can connect upto 10 devices and a Samsung Galaxy A5 handset and fully loaded data, I set to explore what’s 4G speed all about.

As I write this there is a disclaimer that the infrastructure is in the process of being done and this is a pilot happening and they are trying to make it better may be as you complete reading this piece.

I loved the cute handy design of the 4G wifi modem. It can be on the move for upto 6 hours when fully charged. Being on the power its stays fit.

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Now to the speeds and the overall experience. The moment I got hold of the handset and the modem, the first thing I did was to post it on Facebook and that elicited a response for a Ookla speed test!

And here we go: at two different places in Coimbatore – Veerakeralam some 500 metres off Marudhamalai road in particular is the first picture:

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The result was 6.12 Mbps which meant you could download a 60 Mb file in 10 seconds flat, a 600 mb file in 100 seconds flat!

The second one in a span of two days at Ramanathapuram – Trichy Main Road near Olumbus.

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Well the first impression was Wow thats great and on second thought dil maange more! :P Need more and today bandwidth is in the gold category where you always need more!

But as for as the videos on youtube and other players it was seamless and there was a initial buffer but once the video started there was no buffering. Downloads of apps and games was superfast, well to be frank I did download, Angry Birds and some Candy Crush stuff to check the speed. Some of the video based apps also worked better in this.

Like I said initial days, and this can be a normal stuff and that is great news, simple because it can only get better from here. Well that’s what people at Airtel seems to be working on getting you better bandwidth and better surfing experience.

I want to thank the folks at Airtel for giving me this opportunity to try out the service at Coimbatore.

Before I close, this is the first installment of the review, await another in a weeks time, and in the meanwhile you want to know what Airtel 4G LTE is all about please click here:  http://www.airtel.in/4g/

Senthilkumar

PS: I had been to Goa and we saw 4G modem work seamlessly across some places where even though the reception was a bit down.

I have been to New Delhi too and that made me really pity Coimbatore but yeah I am sure the folks at Airtel are waiting to give us the same speed. Please DO!  :)

For those who want to know how fast 4G can be take a look at the screen shot below at an Airtel Store in New Delhi.

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Democrazy by Atulya Mahajan #bookreview

 

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Atulya Mahajan takes you on a roller coaster ride with the politics of the day in a satire that you will enjoy till the last page of the book is turned.

Aptly titled Democrazy, it is the story of how the mighty and the powerful take the voting gullible public at large for a ride and continue to play God.

I think the book is a classic representation of the electoral politics that we call ourselves as democracy. Except its actually the crazy with the ‘z’ which makes it true.

For all its goodness and its superlative ability to uphold the citizens right, democracy can be take to task if you are skillful and more importantly know how to play it right.

The book has an array of characters which I am sure you can easily identify with, make a pardon there is a disclaimer boss that its all the authors imagination.

There is the Badi Sarkar who wants the Chote Sarkar to be the PM, dont guess who it is, bit the fact is Chote Sarkar is interested in eating icecreams of different flavours.

The characters of the book come straight out of entertainment industry if you ask me especially the news with a nation anchor BB who wants to know everything under the sun relegating the Saas bahu serials to the back burner for the active and know all citizens who want to know it all.

There is a social media activist on twitter who helps his mother get out of an incedent, and then there is a big capitalist all get together to get the democracy working like crazy.

All of them have a goal and that is power never mind it corrupts absolutely. The people taken for a ride across is not significant because they are made ready to be taken for a ride!

With elections in the background and the cacophony of speeches barbs and counter barbs and also the trp hungry TV shows its a classic mockery of the democratic traits that we harbour as sacred.

This is very well set in Indian background and for once after a long time that the election is over I am wondering if the book is a true story!

Highly recommended for a dutiful citizen so that he will be convinced to take off on the election day as if his voting mattered!

Senthilkumar

The first Mobile journey with Moto E

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I have always wondered about the naming – smart phone. Some one was smart enough to coin that word and what has the world come to after that. In the process it also meant the pricing for smart phone has also made it more elitist until ofcourse the android phones became the buzz word.

I remember the style quotient with the Motorola RAZR v3i the flip phone. a proud owner of that phone especially when the stars in the movies actually flaunted it. For the matter of fact my first phone was a Motorola, the one with a monochrome, yellow display and large digital display. So you can be sure about Motorola anytime and everytime.

Now they have upped the game with the new Moto E and what an imaginative smart phone they have brought to the table. Absolutely matching the best features and in their own word that wont cost you the bank.

Something like bringing the redefined luxury of a premium cars to the sedans on road! An ideal way to choose to start your mobile journey with Moto E. StartwithMotoE

For the first timer this phone is loaded with features which was already getting rave review with the earlier version and yet for the first timer you could be in for a lot of surprises. The latest of OS, Android Lollipop. Tastes better for sure! Just kidding you deserve the latest and therefore it comes with the latest OS the mobile world is running on.

4G – yes you heard it right, it comes with 4G and makes you view the latest of all videos at crazy speeds, why should you be let down by speed. How about this for #choosetostart literally at the latest 4G LTE speeds. Play games, stream videos, listen to music and browse the web all at speeds that you will be envied for.

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Multitasking is in your genes and then ofcourse why not your smart phone. Moto E comes with  powerful Qualcomm® Snapdragon™ processor with a 1.2GHz quad-core CPU and advanced graphics. Lets you switch back and forth with business and personal work at ease or play games and check mails at the same time. Now its time to be faster more than ever.

Taking pictures with your smartphone is now much faster with two cameras –  a 5-megapixel rear-facing camera and a second camera in front. A world of selfies await you so does shots that you want to cherish for posterity. The best of all the Quick capture makes it easy with just the wrist action to change from primary to secondary camera to take selfies at just a twist, yes all without touching the screen ever.

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This is what the team has to say!

Quick Capture has been one of the most popular features we have on Moto X. So we decided to bring it to Moto E, too. It’s just one more way we are able to bring our premium innovation into a smartphone that doesn’t break the bank.

- MICHELLE GATTUSO / Product Management  Director

Moto E just added a dash of color to your life with colorful interchangeable bands and grip shells. For once you don’t have to spend a fortune on a phone and then also on the panels. Be colorful with your

And whats the fun if you dont have a battery to support all that you read just now! Yes the Moto E comes with a 2390 mAh battery, keeping you live and kicking all day!

And just in case you wanted to have a taste of all that watch this video! (features in a nutshell)


I know all the ‘first’ times are really memorable one as much as your going smart phone for the first time with Moto E will be. A definitely a great way to #choosetostart. An unforgettable first smartphone experience awaits you.

Senthilkumar

MYFIT – an ode to Power Dressing by Van Heusen

Everyone is unique; a fingerprint cannot be duplicated in another person. A DNA is unique. The one and only kind of things that makes us real.

That’s so important when you think about how you dress. Ideally clothes maketh a man! Shakespearean or otherwise it’s true to a great extent. Now when we want to dress up what do we do. Go shopping. There is a thrill attached to it. Ask the ever gentle ladies that would be the best thing to happen for them.  Shopping.  Period.

As for us men, we have a chance to be the best, we need to work a bit hard. One size doesn’t fit all and when was that you could have the best dressing in terms of body type, either you have a broad shoulder or an athletic figure, you don’t get a shirt to fit.

Just check for your stores or you could go to a Van Heusen store and pick your choicest stuff. You know that’s an investment into personal branding if you ask me picking up things at Van Heusen. Who wouldn’t want Power Dressing?

Imagine the same Power Dressing taken to a next level. Thats MYFIT for you from Van Heusen.

I was thrilled beyond limits when I got to know I am a part of the MYFIT campaign by Indiblogger. So the very next day I made a visit and check out my sizes with the help of the Store Assistant. I tried a near couple set of dress and made a note and then went on to purchase the perfect one from Trendin.com 

Stepping into MY FIT at Van Heusen Exclusive store, when they say Gauranteed to fit they mean it to the last word. If you have doubts you can see some of the pictures later in the blog.

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The Way for you to choose the MY FIT trousers… pick the one which makes you look best. You have a smug fit, custom fit, slim fit, ultra slim and healthy fit all designed to give you the right shape and fit for your body. I chose a Custom fit.

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Add the shirts to the list, choose from the different sizes, for your body type and shape, you could choose from Custom, Slim, Healthy, Plus, Athletic or Tall.

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I did try some to get the best combination of slim or custom shirt. I chose a slim 40 for my shirt which fit in well. After being fully convinced and being your own self trying out the sizes and looking at he mirror where a power packed you is reflected, I was done with step one of my adventure. In fact the best part is I could get the combination of a slim fit and a custom fit only with MY FIT!

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I should add the store assistant was very helpful in getting the right fit / set which will look best on me.   I also had a look at the catalogue of the fabrics available for both shirts and trousers, some of the designs Now to the online part of choosing the right fit. Now that I have my numbers handy including the height it was time to log in MYFIT on Trendin!

Logged into Trendin.com and checked into the MYFIT store!

MyFIT

You choose Shirts / Trouser and start customising to the effect.

Choosing the shirt was nice, since I had the numbers handy I chose the slim fit for the body type: Options in the bracket below.

1. Body Type: Slim Fit  ( Custom/Tall/Athletic/Plus/Healthy )
2. Size: 40 (You choose yours)
3. Fabric: Fabric 3 ( a choice based availability / price )
4. Sleeve: Full ( Half )
5. Sleeve length: Standard (+1 / -1 inch)
6.Collar: Half Cut away ( Mandarin )
7.Cuff: Double ( Chisel )

Now on to the Trousers,

1. Body Type: Custom ( Snug/Slim/Ultra Slim/Healthy )
2. Style: Pleated ( Flat front )
3. Size: 34 ( Choose yours )
4. Fabric: Formal ( You can choose from Cotton / Formals / Premium Formals )
5. Trouser Length: 31 ( add yours or if you don’t know leave it blank )

All done and paid up by the voucher and signed out now waiting for the real thing to arrive.

In all this, I was very pleasantly surprised at the way they have used customer intelligence and made it a fine art even while shopping online. The way it got me through the navigation was perfect. Kudos to the design team.

And then it arrived one day, very nicely packed must I say power packed.

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I could feel a sense of elation, the way its has been packed and delivered. It was time to get dressed and feel the power.

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There was a sense of exuberance and a sense of elation when you wear it and feel the power and also the right fit. With this I am sure they have taken the MY FIT to the level that they had envisaged. This I am sure will change the way Power Dressing is done from now onwards. Bringing you closest to the perfect fit that you have always wanted from Van Heusen.

I am not adding more screenshots here, please visit the site for yourself and I am sure you will amazed and end up buying for sure. Let me also add you can order the same at the store too with all the specification for the fabrics that you want. A way of touch and feel with respect to the clothing that you are looking for.

MYFIT is surely a comfort and a custom fit par excellence.

My sincere thanks to folks at Indiblogger, for this awesome activity and being a part of this Van Heusen power dressing campaign – MYFIT.

Senthilkumar R