Archive for the ‘Online e-Commerce’ Category

Lessons and learnings from ad:tech New Delhi Part – 3

21, Mar 2012

Tweet The day 2 at ad:tech was another day of learning and also involved great discussions on Social Commerce and presentations on metrics with special reference to Social Media. There was a track on Spotlight, one on Mobile marketing and ofcourse on Search too. The first keynote of the day was that of Pete Blackshaw, [...]

Lessons and learnings at ad:tech New Delhi 2012 – Part 2

21, Mar 2012

Tweet The day One at ad:tech was the most anticipated one with the keynote by Shiv Singh, Global Head of Digital, Pepsico Beverages. The day started off with the customary inaugural with lamp being lit, followed by welcome remarks by Susan Mac Dermid, President of Digital Marketing Division dmg :: Events and Rammohan Sundaram, CEO [...]

Lessons and learnings at ad:tech New Delhi 2012 – Part 1

21, Mar 2012

Tweet ad:tech New Delhi had changed the context for the digital fraternity in India with its first edition last year in April 2011. It still has the reminiscences of the keynotes of Babs Rangaiah of Unilever to David Fischer of FB to Sav of Digitas UK. It had left an indelible imagery on what is [...]

E-commerce consolidation – Flipkart buys Letsbuy!

9, Feb 2012

Tweet Its not even a full week since the entry of Amazon in the guise of Junglee.com in India. Now comes the news that Flipkart has decided to buy out Letsbuy.com! courtesy MediaNama.com. That comes as a big surprise since the two were competitors and Letsbuy was another e-commerce  which was in the race. It [...]

Amazon forests and Junglee.com

3, Feb 2012

Tweet So whats in a name you ask! Amazon believes there’s so much to  it. By the looks of the logo and the sound of the name, it conveys the amazon-ness of the venture and its wasn’t bad after a visit to the site. A check on the history of junglee.com reveals, Amazon as early as 1998 had thought [...]

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