Category Archives: Mobile Advertising

The advent of smartphones…


The last Friday, I was at school my alma mater for a reunion with my schoolmates to be precise. Given that the distance from home to school remains the same, it was walkable say some 2.4 km distance, these days we would be doing the same in a bike or a car. Time changes right.

I can also imagine those days of uninhibited roads without the kind of traffic and you could travel without worrying who would jump in front of you. We used to walk to school get the classmates enroute and the gang would reach there. Better still we would cycle all the way to reach there and not get late for the assembly.

Ok the reason I am writing this is when I went to the ground where the school day was being celebrated, I could see almost everyone  with a phone albeit a smartphone actually, i mean every kid was in conversation or fidgeting with the phone. May be this was a day off for them to use the phone.

Well I travelled back to my school days, we didn’t have a phone like this which we could carry with us. We were introduced to a phone the mobile phone to be precise towards the later 90s when the machine would be really big and you had to pay through your nose to make a call or receive one.

In between we had something called pagers that was the SMS part if you ask me and you had to call a pager service provider to  send an SMS to the person who had a pager. The technology had its failings to be only short circuited by mobile revolution.

Then the big changes had happened with feature phones, then the smart phones in the last 5 years! The phones have now become an additional part of your being. An extension of your personal self. You probably wouldn’t sleep without it beside you.

Its become the mode of communication, the messengers, the whatsapp et al. Whatsapp has become a verb than a noun or a name of a service today. It has percolated at all levels and if you know the best part is the ease of use that is driving the usage.

My point here was to take you to a different line. Has these things ever come in the way of the individual being the real one. Has it diminished the so called innocence factor atleast in out kids. Or we just looking at clicking pictures to post on social networks that we forget to enjoy the happenings of what unfolds in front of us.

As long as you control the machine its fine, when the machine starts to control you we need to pause and think over.

One post a day 17/30

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Bank accounts of prosperity…











My friend Vishnu, who heads a ‘housing for all’ project worldwide, said the other day that the biggest impediment in disbursing a home loan is people not having a bank account to start with. Came to realize how important it is for every citizen to have a bank account. Home loan companies also can service the clients much easily.

And when the Prime Minister during his Independence day address spoke of the mobile phones and bank accounts in one sentence, I knew that a paradigm shift was in the making. This would call for some drastic changes in the way banking is done.

Infact a few days earlier over a twitter chat with one of my friend Raem Saeed, an expert on mobile, we discussed on how African nations have changed the banking into a convenience over a feature phone.

The regulations in the Indian banking system still doesnt allow practically to fully make airtel money or m-pesa work. As per prevailing regulations the mobile operator will have to end up become a banker with a bankers license. That would be really a great way to unlock the potential of mobile in banking and imagine sending money over mobile at a click of a button.

As we speak, in America, in the last few days square, a startup in payments has made the cash transfers so very easy with an app and it works even when the receiver doesnt have an app. And they are giving $1 to try that! How cool can that be!

Getting back to India, the mobile cash transfers will be a big dream come true for majority of the citizens especially in villages. This also will be an ideal transfer tool for all the govt schemes which has always been pilfered using unknown entities and other means. This to a great extent has the possibility of reducing govt expenses and also will ensure it reaches the right person.

Now that the large population will have a bank account, rest of the things should fall in place. This should also open up opportunities for them to seek new pastures and seek credit from the govt agencies. This will have a great effect socially. Women if they have a bank account their innate nature of savings will reflect in the banking system for sure.

All in all, this one initiative of the central govt will change the status quo like no other. The best part is that the state govts also see an opportunity to earn the goodwill of the people through the scheme. The next independence day could reveal the success for sure.

A small step. But sure and firm ones have definitely made man walk with confidence.



One post a day 8/30

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The Review!

India is an opinionated country. We have an opinion on everything, from Narendra Modi to Smriti Irani to Chetan Bhagat to Salman Rushdie.

It does not matter what our pretensions are or our qualifications are, it is like our second nature to offer opinions and also make judgments. So when this becomes a part of your ideal situation in minimal words and a choice at that, it becomes interesting.

I came across a few days ago recommended via It was a refreshing site to me at first sight. It had only one thing I was asked to do – well State whatever I was about to state, if it explains literally. and a quick popup is the only way to interact makes it a very easy to do that. It also had a set of already existing opinions to choose and that would be easy to think. In case I wanted something new, I can always add that word.

That’s my home page on State

Suddenly it dawned on me that a word is so powerful that you dont need sentences to be opinionated about things around you. So it was a fascinating journey and I think I started off searching topics that would be interesting to me. It was evident that it was US content led but that didn’t stop me from identifying Rajinikanth or Narendra Modi or start a new topic Narendra Damodardas Modi – the Prime Minister of India.

I believe it would take some time for us to identify those topics across categories especially when we are logging in from India. The topics on the front page except the Information tech part would be totally different. The cricket is THE sports profile in India and may be the FIFA will take over here for the season in India.

I would prefer customization of the home page by geo targetting so that I get the best of what I am interested in from India and that adds to my participation more than search and state opnions  as I am doing it right now.

But the intent and the user interface makes it a breeze to use.  Really liked the user interface and the trends on the side bar and a refreshing the same with the click. You could invite all your friends to check out via social – fb, twitter…

Then you have tuning into the topic as well as people tuning to you to track you on what you are stating. That’s a nice way to keep track and following interesting people.

The sentiment on the topic will tell you what the world thinks quite a revealing stuff this with single one words that will stump you sometimes and you would quite be understanding.

So you wana try this state-ment  of yours, do login at state. Its easy to login with social handles and also you could publish everything from to all your social media timelines.

As you can see from the video, this might be the one you were looking for, may be give it a try and for all you know you might get addicted.

So my experiences has been that people do answer your opinion and say they agree or sometimes they dont, yeah we live in a democratic country ! I think I will use it more if I get more of localised content in here on the home page.

A good attempt to make opinions heard the rightway. The next time if someone asks you what good is your opinion tell them to State it on

From the digital marketing perspective, I see a big window for brands to do native advertising here on this site in a few days from now. Its quite an opportunity for brands to check what the sentiment is all about. It could come from a PR point of view and then the consumers would choose some adept words to describe it. Imagine brands being described in three definite words! Way to go possibly!

A great and a simple to use site should be rocking in some time in this part of the world.

This review is a part of the product review programme by about State.


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Nokia introduces android based Nokia X at an affordable 8599/-


nokia_x_back_green (1)

Nokia X running Android™ apps launches in India

New Delhi: Monday, March 10, 2014 – Nokia today announced that the Nokia X, part of the new Nokia X family of affordable smartphones that run Android™ apps, will begin selling in India. The new Nokia X family that includes Nokia X, Nokia X+ and Nokia XL is the perfect introduction to the world of Android apps, coupled with signature Nokia experiences, and the most popular Microsoft services.

“India is one of the fastest growing markets for smart phones in the world. With the launch of Nokia X, we are adding more ammunition to our smartphone portfolio. We believe Nokia X is a unique combination of Nokia quality and experiences, Microsoft services and Android™ apps. It will resonate with consumers and set a great precedent for the level of quality that can be achieved in the fast-growing, affordable smartphone segment.” Said Mr. P Balaji, Managing Director, Nokia India.

Nokia X comes with Fastlane, a screen which lets people switch between their favorite apps more smoothly. People can access curated, quality-tested apps from Nokia Store, more than a dozen third-party app stores and by side loading. All devices are also pre-loaded with a variety of very popular third-party apps and games such as BBM, Twitter, Facebook, Plants Vs. Zombies, etc.

Commenting on the opportunity Nokia X family offers to developers, Mr. Nami Zarringhalam, Co-Founder and Chief Strategy Officer, Truecaller said, “Truecaller is at a very exciting juncture and it gives us immense pleasure to be associated with Nokia, which has been a preferred brand for many users over decades. Our alliance with Nokia alongside the X Series launch has helped us reach a broader audience.”

Out of the box, consumers can enjoy signature Nokia experiences including free HERE Maps, with true offline maps and integrated turn-by-turn navigation, and Nokia MixRadio for free music streaming and downloadable playlists. The Nokia X is also an affordable introduction to popular Microsoft services, including 7GB free cloud storage using OneDrive and additional 3GB if consumers enable camera back up.

Nokia X: an affordable introduction to the X family
The first offering is the Nokia X, a beautifully crafted smartphone with Nokia’s signature design approach and bold, bright colours. At only 10.4mm thin, the slim, durable monobody design features a 4” scratch-proof display and exchangeable back covers that come in a variety of statement colours. Inside, the device runs on the Nokia X Software Platform and is powered by a1Ghz dual core Qualcomm Snapdragon processor.

The Nokia X features two screens: home, which features a fresh, tile-based design and Fastlane. Fastlane is a dynamic record of how people use their phone, day by day, moment by moment. It captures everything people love: they need only to swipe once from the home screen to access Fastlane, see a record of recent activity, and switch between their favourite apps, smoothly. Fastlane has been completely re-imagined for the Nokia X family. People can return a missed call by calling or texting, accept or decline calendar invitations, or control the music player – all from within the Fastlane view. Fastlane is also more customizable and social-friendly than ever. People can select what appears on their Fastlane feed, read notifications from their social networks and update their status from within Fastlane, making the experience even more productive.
Product specifications and availability
The dual SIM Nokia X will be available from today in India starting at Rs. 8599 MOP. Additional specifications for the Nokia X:
• 4’’ capacitive touchscreen
• 1 GHz Qualcomm Snapdragon Dual Core Processor
• 512MB RAM
• 3MP camera
• Dual SIM
• Up to 32GB expandable memory
• 1500 mAH battery
• Satellite GPS
• Accelerometer
• Available colours: Bright Green, Bright Red, Cyan, Yellow, Black and White

Await a review of the same.

Senthilkumar Rajappan

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The Mobile first companies are the future…#FBbuyswhatsapp

When we woke up to the fantastic news of FB buying out Whatsapp for an incredible US$ 19 Billion, it was an inevitable moment waiting to happen ever since the Instagram buyout by Facebook last year if you ask me.

It was a big day where everyone including me made comments on the valuations and how the pricing could have been better and there were questions if it was worth the price et al.

It was also interesting to see how it was a classic rags to riches story of the founders. A wonderful reading of these two pieces here and here would reveal the  The ideal situation as I read is how the founders stuck to basics and that’s what is missing in our way of looking at things.  The best part for me is how could an app with over 450 Million active users say NO to advertising. Going by the blog from Sequoia  it has been different right from the start. Sample this…

From the moment they opened the doors of WhatsApp, Jan and Brian wanted a different kind of company. While others sought attention, Jan and Brian shunned the spotlight, refusing even to hang a sign outside the WhatsApp offices in Mountain View. As competitors promoted games and rushed to build platforms, Jan and Brian remained devoted to a clean, lightning fast communications service that works flawlessly.

As we fret over the price that FB paid it is becoming increasingly clear that FB is driving around without a clear cut mobile or mobile first strategy. As more and more platforms come into vogue and the interest begins to fade in FB, it will be interesting to see how they will restructure Facebook to make it relevant or spruce up the offering they have in Instagram and Whatsapp.

As I keep reading loads and loads on the acquisition, one things comes clear that you need to build a  no nonsense product and get the users hooked. The rest as they is history.

Two more aspects that the twitterati and the people world over loved is the fact that Brian was rejected by Facebook and twitter for employment. These I reckon are hard times for HR especially on how it could have changed the whole scenario.

The other aspect is that of No PR, it is everyone’s attempt these days that you need to be a part of the PR machinery but in this case of Whatsapp its been the other way round, the founders not even willing to meet up VCs lining up their office. Oh btw the office had no sign board literally. Sounds pretty cool detached as in the vedic way!

Back home we have the same template which played out in New Delhi elections, someone from the ruling party had mentioned this, had they passed the Jan Lok Pal, there would not have been IAC or AAP. I do think only similarity ends just up there.

It goes without saying that the mobile first is the way to go especially if you are trying to solve a pain point in the days to come.

Before I end I think this image will remain in memory for long…



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I voted for India – #voteforIndia


Rahul changed his WeChat status to “Voted today, feeling proud! Have you?” He changed his profile pic with an image of his finger with the ink – a specialty dye that will take some time to go off.

Its been a nice day, and it was a nice feeling to be a part of nation building, he knew he has done his duty in right earnest, but there still remains miles to go for our nation as a whole – he thought.

A few minutes later his friends also buzzed on WeChat with updates and statuses.

A look at some of them and Rahul was feeling happy.

“A long line of people to vote” , ”Another 10 min to Polling station”, ”The candidate looks pretty”, and one more caught his eye – “The President is voting in my booth, and he is waiting for his turn”

How nice Rahul thought, and as he sat on his veranda overlooking the study, he could hear the television anchors going berserk on the voting and long queues at all the polling stations their reporters are visiting.

The last few days have been very incidental for Rahul and his friends or rather the people of his age. They have been vowed, courted and prayed for their support. There has been FB Page invites, Twitter pushes, Voice recording messages on phone and apps. Infact one party had an app to help him register his voter id, get his name located and showed up the way to his voting booth.

It also urged the users to disseminate information as much as possible. There was a referral program to get the friends their voting rights and the card whichever would help people vote.

The app was also a ready reckoner in a sense giving the details of the candidate, with his past history in terms of governance, and any criminal record would show in big icons. It was a big help they could get the candidate’s details especially when you get into a constituency.

There was also a lot of voice messages on WeChat from candidates and they were also offering themselves to be on a Q&A everyday in the evening.

The best was the message from the Election Commission to vote fair and free on the day of voting. It has been one of the best of the democracy at work. A new paradigm has been created in reaching out to the new voters online. Absolutely the social media has been at play.

Rahul was happy that he was a part of such a historic exercise and the generations to come will for sure have this election scripted in the history for the simple reason that social media and the internet made an impact for the better.

As the day wound, the statuses had become a unitary one “I voted!” It was not an individual’s vote but a #voteforIndia!

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ComScore’s India’s Online Display Ad Landscape

A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.

From ComScore

Have a look at this infographic, pretty interesting insights…


India’s Online Display Ad Landscape


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ad:tech New Delhi announces Master Class – assess and increase your organisation’s digital fitness

New Delhi, 21 January 2013: As excitement builds for the third India edition of the world’s #1 digital marketing event, ad:tech New Delhi 2013, the event promises to offer oodles of networking opportunities coupled with fresh insights and new learning for experienced and novice digital professionals alike. Being organized by NetworkPlay in partnership with dmg::events, the event will feature one entire day of hardcore, on-hands learning sessions during the pre-conference master class on February 20.

Says Rammohan Sundaram, event chairman for ad:tech New Delhi 2013, “Brand leadership has never been more vulnerable – digital empowers start-ups to grow and become overnight stars and to compete with global biggies at a blink. The challenge today is to find the right consumer and make the right offer at the right time through the right channel, and you are a winner if you can do that effectively, no matter whether you are big or small. With digital being the centerpiece of the entire ecosystem, rapid innovation means you need to keep learning and discovering constantly to stay relevant. We introduced Master Classes for the first time last year and received an overwhelming response and very good feedback from participants. I still vividly remember how the full day was oversubscribed and we had to put extra seats to manage the overflow. We’re happy to be partnering again with iProspect Communicate2 to bring yet another dedicated learning session where you can expect not just to skim the surface but simplify fancy jargons and seek answers to the most intriguing how’s, when’s and why’s in digital. An organization’s growth is defined today by its digital fitness, and the Master Class is like the dose of DHA in your dietary supplement.”

Vivek Bhargava, Managing Director, iProspect Communicate2, the knowledge partner for the Master Class, says, “Digital is no longer limited to the confines of the marketing function, but has today become an all-pervasive catalyst and multiplier to achieve organizational goals. Increasingly, search engines are emerging as the database of intent and social media as database of action. Organic search is fast evolving where the world is moving from just optimizing websites to optimizing their entire web presence. Content creation is now seen as a means to reduce cost of paid media and drive superior engagements. Whatever you knew till last year may not be as relevant today – and in our busy schedules, it becomes imperative to spare sometime to keep oneself abreast to cope with the volatile dynamics of a digital life. In this action-packed day, delegates will learn to use digital strategies not only to understand consumer behavior but also predict trends and leverage social media listening for better customer service.”

The Master class will focus on seven key sections, each dealing with a particular aspect of achieving a specific business objective. The workshop will include modules on key topics such as Customer Acquisition, Brand Building, Information Dissemination, Cross Selling and Upselling through Community Creation, ORM and Customer Service through Social Media Listening together with using Search and Social Analytics to understand and predict consumer behavior.

The registration fee for Search and Social Master Class at ad:tech New Delhi 2013 is INR 8,999 per person, while a group booking for three people is for INR 23,997. However, as an advance booking offer, delegates can register for the Master Class for just INR 6,999 per person and INR 17,997 per group of three till January 31. Details of this and other packages are available on the registration page for ad:tech New Delhi 2013.

For the first time, ad:tech New Delhi 2013 will feature an all-women keynote. The last 2 editions had over 3000 professionals from the digital media, marketing and technology domains come together to network, share and learn. ad:tech New Delhi 2013 promises to be bigger and bolder than ever, and will feature a conference, exhibition, innovation zone, workshops, and special networking events.

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Lessons and learnings from ad:tech New Delhi Part – 3

The day 2 at ad:tech was another day of learning and also involved great discussions on Social Commerce and presentations on metrics with special reference to Social Media. There was a track on Spotlight, one on Mobile marketing and ofcourse on Search too.

The first keynote of the day was that of Pete Blackshaw, Global Head of Digital Marketing and Social Media, Nestle.

Prior to his being on stage, we were treated to a wonderful walk through of the last day’s events and learnings and even a look at the exhibition area by our Brad Berens who incidentally has become a rage for his special Good Morning New Delhi! Some of the Twitteratii felt he was giving our very own Vidya Balan of Lage Raho Munnabhai a run for her money – viz her Good Morning Mumbai!

As Pete started the sheer statistics of Maggi being sold than 1.2 Billion packs became quite a rage, I saw that was unintended but when it was compared to Indian population as a number it was in the news. He also unveiled what Nestle was doing differently with regards to the digital and how corporate communication is also being run under digital it makes for interesting take out. As he rolled out his ideas on Small is the new big in digital marketing, he also made it a point to reiterate that basics still matter in digital and social.

The Digital and social media strategy at Nestle is based on excellence in listening, engaging and inspiring. Moreover he also said that Nestle plans its digital strategy on the local scale and makes it a success. The strength has been that of decentralizing the digital marketing programme and it has been able to deliver excellent results across.

They call it Brand Building the Nestle Way – BBNW.

As the screens are getting smaller or say our screens are shrinking, we need to think harder about simplifying our messaging and serving the consumer. He also said the whole process got to be social by design. It had to be 24/7 sense and respond a tactical way to be engaging a consumer.

When the screens get smaller it is also a big challenge to get the attention span to yourself. He shared one of the most important point on a successful mobile phone application – it has to provide rich content, excellent service and consumer focus. His keynote brought back some of the boring basics to be taken seriously, and more so because in digital its the basics which still matter.

In one of the game changing context he said ‘Think about a way to take your big ideas on other media to digital. Digital strategy for any brand should not be isolated.”

As he concluded he was on target when he said ‘shrink, serve and simplify, and yes its great time to be in Marketing’. I am sure everyone out there seconded this statement and yes Pete made a lasting impression to kick start the days’s proceedings in a way that was unique to Pete and the brand Nestle.

The next speaker was Satyan Gajwani, Director, New Media, The Times Group with his keynote on the evolution of content, commerce and entertainment in the digital world.

He took us on a journey of how the Times Group was instrumental in identifying the consumer connect and of late has been having a great effort fructify with being a part of FB apps. He also said that now everything has to go social it has to be inherent by design and we cannot have two different stand alone strategies even when its content. With the social media becoming all pervasive, any initiative in digital has to be Social by design and cannot be a plug-in anymore.

It was true that inspite of low internet speeds videos still command a large chunk of the broadband traffic. This was very true of cricket videos being closely followed during important matches – especially IPL.

IPL he said will have a greater impact this year because it will have a lot of engaging features.

Satyan also unveiled the new initiative of TIL in an answer to Hulu in India. He said that Indians have a penchant for watching online videos and it is only increasing day by day. If we can get them socially engaged with the same, it will be a great way to go futuristic.

He also said that there was a relook in the ecommerce part of the service offering and it could even make people sit up and take notice in the days to come. A visually seamless and thought provoking presentation from Satyan, and the day has had its perfect start.

The session on Mobile marketing gave real insights on how they need to actually see the fit in the first place, apart from SMS to making it an engaging platform. The marketers needed more of innovative solutions to engage and also how we could make it happen with different screens and the need to have a solution cut across the platforms.

In the next presentation session we were treated to extensive use of mobile application on retail and in-store and extended location based advertising using mobile.

So the mobile with its ever increasing penetration especially with smart phones or even with blue tooth connectivity can make a lot of difference while being on the move or sometimes being in store. Lot of retail brands have experienced successful engagement opportunities with some of the service providers with blue tooth and some have used Augmentative Reality to awesome effect and results.

Days are not far when shopping will be socially relevant and will be happening on the move may be time targeted to the core so as to make it absolutely engaging experience. You could be asked for a choice to order from a menu as you pass by a restaurant around noon! Chances are, if you updated you are ‘hungry’ you could get a call from one of those people delivering pizza near you!

During the Spotlight session, we saw how Angels are making their contribution in a fast growing internet economy if I may say so, and their contributions in terms of engaging with the startups has raised the high stakes game to better VC funding for the companies.

That will change the complexion of the game in terms of more angels coming in and making it easier for VCs to identify and support such ventures.

We also had a discussion on B2B marketing strategies and we saw how B2B brands are leveraging the internet and making successful contributions to the marketing plan. The targeting capabilities are making it easier for the B2B marketers to use the power of internet and deliver value in terms of leads sometimes build brands among the most important users.

The afternoon sessions on Social and Search was a mix of wonderful panel discussion and a presentation session.

The Social going commerce or Social commerce in the times of Facebook and twitter and now the coming of Pinterest will surely make it easy for brands to sell. The interesting part is that the shopping has also gone social in a way to make for an interesting ideal context wherein the influencers are friends and sometimes friends of friends.

The last word on whether we would love to do shopping on Facebook has not been said as yet and I think we will wait here in India to see if the global leads will confirm the users would love to keep shopping social but not entirely do shopping on Facebook.

The social media metrics getting an upper hand with the engagement being given importance was the key take way during the presentation on Social media metrics and measurement. Likes on a brand page do not translate to engagement or social talking in real sense. So if a brand x can garner 1000 likes and has over 900 talking about it then the ration of engagement is far higher than having 10000 likes and 10 people talking about it. Ofcourse the metrics is also looking at how positive and negative the influences have been in the social media which are now Facebook, twitter, discussion forums etc.

On the other side of Search we could see that even search is going social, simply because we find lot of people in the social side of the internet.

We saw how a decision like buying a car from a search would eventually become social with so many Facebook comments to twitter updates to reviews will make it more social in the days to come, though of course the starting point would have been search.

A very busy day for conferencing with loads of take away value to implement and experiment.

The final part of the day was the penultimate Keynote from Microsoft by Richard Dunmall, VP, Global Accounts & Agencies, Microsoft Advertising, finally to be followed by Kent Wertime of O & M Japan.

Richard took us on a journey of exploring the future of storytelling. Story telling as I see it will not be interesting unless it engages the user and most importantly how they can make the right connect for the brands to see it.

With Kinect and other gaming technology it has become all pervasive to be a part of everyone’s lives and we could see all the technology waiting to tell us stories of ourselves and the brand in the days to come. He extensively spoke about how everyone’s a storyteller and how digital is enabling them to do that. The future is digitally connected with humans and interacting things being the message and the message if I am put it that way.

The best is the human endeavour of touch and feel is getting translated to a mass technology and it will change the way we interact in the near future making human experience all the more important.

It ‘s all about you and how that is going to be the central point around which we have to make all our stories happen with the right people, at the right time and at the right place.

We also had a glimpse of what Kinect could do to engage brands and most importantly the possibilities are endless.

The closing Keynote of ad:tech New Delhi was by Kent Wertime, President and Representative Director & Chief Operating Officer, Ogilvy & Mather (Japan) K. K. & Ogilvy Asia Pacific

He took us on why this is the age of digital and the marketing will be called digimarketing in the days to come and what’s in store for the future.

Simply put the marketing has shifted from the brands being the center to consumers being in the center of the communication. Content will be the key again and it will possibly the most important part for any brand to connect with its consumers.

You cannot discard social since it will be at the center again. How we value data will also make it important for the brands to engage and how well can we mine them to use for the predictive models to tracking personal habits will be the key.

Its also about managing the consumer trust, making us go back in time on the basic premise that trust is essential in any communication.

Those were absolutely wonderful way to put across some of the most important points to ponder when we think digital is all about so many creative ways and engagement, but the basics remains the same. Those are all abstract forms for example in trust and engagement being one and another after effect.

A class of a presentation from an industry veteran brought the curtains down on what was absolutely engaging event for the digital marketers in the country and what ad:tech across the world is all about.

So will see you all next ad:tech soon in March 2013 and before that don’t forget ad:tech Bangalore makes a debut in September…

R Senthilkumar

This is the third of the 3 part article which appeared in you can see the original article here.

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