So you know @jhunjhunwala on twitter. Well you would esp if you are a fan of cricket and then those commentaries that changed the complexion of commentaries. To me and some fans there was a cricket commentary on twitter with pre @jhunjhunwala era and post.
It was always going to be sarcastic, but had we have had enough of them?
The book ‘How to Become a Millionaire by Selling Nothing’ is a extension of his writing style to a full 370 pages of fun with the main characters in Rakesh Jhunhunwala and Ramakant Sastry.
A solid take on the ways people take to extremes to make money with doses of humour and how they take the common people for granted.
The story is how Ramakant Sastry makes a huge profit with an idea of selling nothing and in the process takes everything to the heights literally, actually he starts off by forging the documents when Jhunjhunwala sends him off with a lakh of rupees so that he can free himself off the Nothing idea from Ramakant.
This has it effect from the market bourses to the customers who want to buy nothing. Aditya takes the production and marketing to humorous levels on how they are bent on producing products and advertising campaigns to sell it.
So when you thought this was all too good there is a new legal issue coming up with another company taking them to court over the rights over who invented nothing. That would be the way things go for nothing literally a brouhaha for nothing.
Aditya also takes up the way people get intoxicated with wealth especially if its from get rich kind of way up a faster ladder. The portrayal of Ramakant and Jhunjhunwala in contrast has a lot to be praised for.
The value of money is a relative or rather a subjective one. Hilariously depicted across different categories of people all eyeing for market and studying the consumers psyche, the author hits the brands for the way they take the consumers for granted.
A fast paced light read page turner, personally feel it could have been made some parts crisper since we all get used to the awesomeness of Jhujhunwala!
Kudos to Aditya for an awesome debut in a genre which is very less predictable.
To buy the book on Flipkart and Amazon click here:by