Category Archives: Branding (personal)

Failure of Entrepreneurship

failure

 

 

 

 

 

 

 

 

 

I thought about this because I saw a related story of rising suicides in Tamil Nadu and there was a set of people mentioned as being entrepreneurs who end up committing suicide. There was a detailed summing up of the factors especially when they fail and how they actually end up not having the strength to face the world.

I think this factor is often a result of our education system which only celebrates mediocrity of getting marks and that alone as a yardstick of one’s achievement. No where are we allowed to fail in a sense that we tried and failed. The worst part about the exam is not even the challenge to your brain except muggin up and getting your answers right.

While talking to one of my friend who is a professor, he was surprised to see a set of students had only mugged the answers to a set of questions and they were sure that they examiner is not going to even twist the question. So if they come across a set of four options they knew the answer for sure irrepsective of the question. Like I said the question cannot be changed.

Imagine if Thomas Alva Edison did not continue after numerous failure, would we have been working with electricity and a bulb to shine in the night. It was also very sad to read that people who fail at entrepreneurship take to the drastic step of ending their lives.

The most important trait that we need to instill in our children is the removal of fear of failure especially in terms of what holds for the future. We need to celebrate the idea of entrepreneurship so that people take easy steps to it. I know its easy said than done.

But you got to stand in ovation for all those who chose to be entrepreneurs in their own right. For me every vendor who comes to our door step is an entrepreneur who has a risk attached to his every day livelihood and where there are no paid holidays.

I used to be inspired by those people who carry themselves out of bed so that we can smell the coffee, those who are out of bed so that we can read the newspapers, the drivers who drive night shifts so that the milk would reach the nearest booth for us to have the coffee.

There are in-numerous people who are entrepreneurs who help us in our endeavors. I have come across many people who handle multiple business with ease and also happen to do a lot of good work in their chosen field.

So why do people take hasty decisions when it comes to failure. It may be monetary in a way but thats the way we have been taught perhaps that monetary achievement far exceeds a successful trial of an entrepreneur. We need to instill a sense of achievement for the students to understand the reality and success and failure are two sides of a coin. Then ofcourse make them understand that failure is the stepping stone to success.

To make this happen always make it a point to compliment any entrepreneur you come across in your day to day lives. Entrepreneurs are a rare tribe and if not for them lot of people would lose the jobs.

Cheers

One post a day – 20/30

Loving the challenge to post everyday!

Life is a cycle you're only halfway through

SO some 30 days ago when I thought that I will write a post everyday, I knew it was a challenge. Its with immense pleasure I look back to see 15 days have gone by and have been fruitful. This is also given a sense of discipline and probably will make it happen with other challenges that I intend to set for myself.

This has also given me an opportunity to write on various things from Usain Bolt to Maha Bali. It also gives a perspective on how the journalists or other bloggers really prepare while writing on whats close to their heart.

Its also a moment to stop and thank the readers who have commented and shared whenever they thought fit apart from the like that’s showered for the posts.

When you know that you are half way through is the most important time to get working so that we go the last mile in our endeavours. So far so good and hope to finish this till day 30.

A very nice aspect is that when we know we have a goal  to achieve we take all the other negative factors out of our purview and dont give them any chance to influence us.

This post is a short one comparing the rest, and actually because its a bit of tiredness and also a bit of festivities that keep the time occupied. A journey of thousand miles starts with a step and a blog of thousand posts will start with one! :)

Cheers!

One post a day 16/30

pic courtesy: randomartcreatives.com

 

How difficult is simple?

SSB Physical activity

 

 

 

 

 

 

 

 

 

 

On the second day of the SSB interview at 22  SSB Bhopal, we were led to the physical activity day. There were hurdles to cross and a timed activity we were supposed to go across, jump, go up a tree, walk the burma bridge and get down a tarzan rope among the few.

The timed activity would give you a mark ranging from 1 to 10 and you could be getting the maximum if you complete the maximum tasks in the minimum time.

The officer in-charge that day was one Major Ramachandran who hailed from Andhra Pradesh.

‘Welcome gentlemen,’ he began, ‘You are trying something some of the most famous people tried and didnt go through, for example Amitabh Bachchan tried to be a part of NDA, and get into the Army, but he couldnt. But dont stop trying what you wanted to do. Having come this far, I am sure you have it in you to make it to the final frontier. Again I would also like to state that you should not be disheartened in case you dont make it. That’s a mark of a gentleman. Who knows you would be a better actor or a better poet.’

I remember the advertising campaign that Army was running was ‘Do you have it in you?’ a television commercial that showcased the life of an army officer in those 60 second tvc.

Then he smiled at all of us. Everybody in the team were so upbeat, why would they be, then he turned to his right and said pointing to a wall and a steep mound of mud laid over there.

‘Gentlemen youhave four tasks here. The first one is very very very simple, the second one very very simple, the third one very simple and the fourth one simple.’

There was such a euphoria listening to those words and the way it was delivered, in a normal instance the same would have been like – the first one was easy, the second one difficult, the third one more difficult and the last one most difficult.

The choice of words have a soothing effect on our psychology. So too, to our surprise everyone outdid each other and the batch of ours 12 of us did the whole exercise in a record time.

I vividly remember this since this has has a profound effect on looking at life differently and thats how you got to treat the problems in life, the so called more difficult would be simple one and the rest would fall into really very very simple and very very very simple types.

Try this and let me know, It has worked absolutely fine, it helps us understand the mind and make it listen to us the way we want.

Cheers!

One post a day 14/30

Have you Blogged offline?

Diary

 

 

 

 

 

 

 

 

 

Some ten years or so back, blogging was a technical kind of thing when it got introduced, rather it was the techies who lapped it up first. But slowly when the people got to know it was easy to blog rather keep an online diary, it spread like wild fire and it was like everyone wanted to blog.

So some ten years before, I was like why should I blog.  But the call of writing your online diary was immense. Oh forget the online stuff, how many of us were used to writing diaries.

Earlier it was a big thing for us to receive a complimentary diary and flaunt it in school. The best diary had plastic overs and some had day pages and rest used to be 2 days a page.

The design of the diary was the premium we had and it had information on everything especially the STD code and the ISD code as if we were going to use them. Those days you had to book a trunk call to call your distant relatives – who were really at a distance!

So what did we scribble in our diary, some facets that we do on Facebook a bit of it may be, since we were looking at noting what happened. One of my entry was birthdays, then exams and results, then meeting dignitaries or listening to them on special school days.

Possibly this was very personal unlike Facebook or this blog / post which everyone gets to see. There would be serious repercussions if you ever happen to open the diary unlike the blog which I am posting and asking everybody to like / comment / share.

The siblings took care not to open the diaries or even if they did it would be a secret. The diary will also have the resolutions sometimes, which I wrote about in the first post. Some interesting tid bits would be the class crush in a code name, the fav actor / actress they love, and they had nothing to compare and make themselves heard.

We were all normal human beings unlike Anne Frank whose diary is probably the most read one since World War II. That was a revelation. So sometimes I also thought the diaries would have to be like this.

The other diary we hated was the school diary with teachers’ notes, homework, more home work and more home work and also had good, bad and satisfactory written all over.

I did have notes written when you know the time of just jotting down had been crossed. It was also a handwriting exercise if you ask me, you got to write between two small lines.

This used to be fun too. Hmm was just thinking how the diary writing has evolved into blogging, then has gone to become a marketing tool and bloggers are celebrated!

I can feel happy that across these milestones I have been able to be a part of top 50 bloggers in the country. Perhaps the dairy writing which i did still helps.

So tell me how many of you have any diaries or still writing ?

Cheers

Senthil

 

 

Meet and Greet the Minister!

Naiduji Visit

 

 

 

 

 

 

 

 

As we took turns to look at the watch, around 3.00 pm, the bomb squad had arrived and within 20 min had erected a metal detector gate and it was to be only entry into the hall. They said the VIP is already enroute and wanted some help from the electrician.

Some moments later without much fanfare, arrived our Chief guest of the day Shri M Venkaiah Naidu, the Honourable Minister of Urban Development & Urban Poverty Alleviation and Parliamentary Affairs, Govt of India.

A tall leader literally came into the hall and went to meet and greet everyone in the hall. He was all ears as he listened to everyone as they introduced themselves shook hands and was it was a photops for quite a lot of people as the media went up clicking all the way.

The surprise was then he went on to greet the media persons and inquired about their name and the daily or the channel they belonged to.

Then he took some time to chat with others while we were getting the stage set with extra seats.

It would have been almost 25 minutes after he arrived he would have greeted everyone possible. The whole atmosphere was pretty cool for a political leader’s meet. The whole of whos’ who of Coimbatore was there to see him.

Then the formal event started with a welcome address and a wonderful presidential address by Shri Krishnaraj Vanavarayar, who in an instance also mentioned that for the first time the minister had arrived before time.

There was a nice video intro of Shri Venkaiahji, and then it was his turn to take the stage.

I was listening to a veteran parliamentarian, if you know this is the first time that the Parliament has worked 104% after a dismal show in the recent past.

He had everyone in splits with his sense of humor and the whole crowd was riveted to his every word. I did learn a lot on how to be with the crowd. He did take pots shots at the Congress but in a very subtle way and the people seemed to be enjoying. That perhaps is the hallmark of a veteran.

He was his usual self going to Telugu once in a while and the crowd seemed to be enjoying all the more.

Then a question and answer session followed, which was as a matter of factly very sensitive for him to answer but he did that in style.

The crowd I think had the best of time, I think if these are the ways of reaching out this govt spells danger to the opposition for sure. But let me remind you this was absolutely an non- political event.

Cheers!

The quest for Olympic gold!

usain bolt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Think Usain Bolt! (Why writing about him? Well because I believe he is expected at Bangalore sometime next week as a part of the Puma Event!)

Imagine what goes on behind the scenes till the day he appears at the sprinting race for the 100m dash. Can you imagine what he might possibly be thinking? I think its possibly tough to imagine. What goes on his mind… Does he think about the competition… Or Does he think about the result…?

There would have been years and years of toil to clock that best 9.98 seconds! U bet!!

My question is this? Would he have clocked this 9.98 during practice? Worth pondering! I think, Yes he should have. Otherwise it cannot happen. Think about it. Excellence can never be a one off. Excellence is a habit. Thats the simple reason why we see the best of sportsmen effortlessly do their feat.

Think of Sergei Bubka, the one who in its literal sense raised the bar enough number of times in pole vaulting. He did his best ever everytime he set foot on the track. Practice makes it perfect. More practice only makes it sweeter for the sports man.

On the World stage, what he achieves is the Beauty of that Perfection! The audience dont get to see his behind the scene struggle. They see and applaud the final Perfection. What about us? The everyday Usain Bolts!?

For us, our everyday chore is that stage and we ought to deliver perfect everytime. That needs practice and more intent to perform to the best. That exactly is the secret of winning the Olympic Gold.

And to think of The Usain Bolt, he literally has bolted to the gold in more ways than one. the 100 m and 200 m I mean. Cheers

(one post a day 7/30)

The Power of the Present!

Present

 

 

 

 

 

 

 

 

 

 

 

 

Quite often we have always been led by the past. As we continue to do this, we are missing an important thing that how present can change the future.

As Ashley rightly puts it, “It seems sometimes that we get so caught up in missing the past, or looking forward to the future, that we forget that this, right here and now, was once the days we longed for and will soon be the ones we miss.”

The moment we decide to look back we are actually making a mistake of spoiling the present which can impact the future the way we want. The best part about the past is this, we just cant do anything about it.

I have this chrome app on the browser from http://belimitless.co/help.html It actually tell you how many seconds you have at your disposal everyday and warns you on how many seconds have been use worthwhile and not so worthwhile.

Everyone has the same 24 hours – convert it into (24×60) min and another stat to 24x60x60 seconds! Those are 1440 minutes and 86400 seconds in a day. Once gone never to come again those precious moments for ever will be history but not worth remembering.

Talk of the future is also again fraught with so many if and buts, then again if we learn to enjoy each moment as we live and live to our potential then there is no need to look back or look forward. I have tried a couple of experiments, just to be living without planning, no it does not work. But living in the present needs careful planning of not having to go to the past or venture into the unknown future.

I think the ice cream is a perfect example of the present the future is being in the refrigerator, and the past is a little time out of the refrigerator. To actually taste the ice cream is to actually take it at the right time before it melts away as much as time melts too.

The being in the present is also mentally a challenging one, you might be present physically but how do we make it mentally possible is when we recondition ourselves to be where we are together mentally and physically.

The best part is even if you start living the present you will see a big change in the attitude and outlook and the emergence of multiple tasking becoming so easy for you. Just try it be in the present and then the work will look easy all the way.

Some confession time! So when I thought I will do a 30 day long post everyday I was wondering how to do it. So I penned the post to let everyone know I am going to do this. Followed it by the post on making it public – This was my first post. This one actually has helped me work easy with whatever is in hand. Just work on the present. Possibly at work too we could do this alignment so that there is no future requirement nor past works pending.

Cheers and let me know if you have had any experience which can add to this.

#Experimenton #Post2of30

Senthilkumar

The power of writing your goals!

Write your goals

Write your goals

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I have been thinking I will be blogging or writing a post on a day to day basis.  The problem with us is that we just keep thinking and so I created a challenge for myself. This was after I stumbled upon the most prolific Slide show ever which was a revelation in so many ways.

First it actually taught the power of writing your goals, and if you may have the audacity to share it with the world, I would like to use the word here, because its a commitment with the world not to yourself that you keep changing the goal post, it would make a lot of sense and also give you enough pressure to deliver on those promise.

So when you write the goals and make it public you take the whole responsibility and put yourself on a mirror and then align it to your activities accordingly the time and place factor for you to achieve your goals.

To make the pursuit worth it put it a place where you often see yourself. May be the mirror or your closet to keep yourself reminding about it. You can even make it the facebook cover page till it is realized. I can sense your irritation if any, this will help you look at only that wherever you are.

You remember the birds’ eye view from Arjuna’s perspective. He saw only the eyes not the whole bird neither the trunk it was perched on nor the wings or the feathers. He was focused so much and it meant a lot in terms of achieving the target of hitting the bird without fail.

So when we make it public, there is a big chance for us to be aware that we have made our self bare and we would be vulnerable if we don’t even try. Here’s another catch, even those who make their goals public have attained 70% or so and 70% is a big number mind you given that we have had enough goals and moved many a goal posts according to our whims and fancies simply because we never told anyone.

There is this phrase we are getting used to; ie no new year resolutions right. That once in a while is fun, but when it comes to personal goals it need not be yearly. It can be monthly, weekly and daily then you can afford not have a yearly resolution.

On a day to day basis we need to contribute to the goals. Say to achieve 30 posts daily there is a need to assign a time to finalise everyday’s post. Thats a challenge that will be analysed and worked upon. You cannot copy paste a post for sure then there’s no fun. Anyways its worth a try.

Write down your goals, help yourself to read it loud and better still tell the world you want to do. Never mind even if you don’t make it but don’t let it go untried.

So here’s to  a happy writing a goal with a time frame and share it to not just yourself. That would make all the difference. You will win it irrespective of the result for sure.

Its an introspection for you every time you look at the goal and every time you are inching closer to it.

That makes it 29 posts to go! #Experimentsuccessfullystarted

Senthilkumar

Pic Courtesy: bealeadinglady.com

The Ambassador and the car #replug

Ambassador from HM

My take on Ambassador was revived once I read this article from Firstpost, and here we go with down memory lane! The following is a blogpost I did in 2005!

While I was driving down the office these cars today caught my attention at the traffic signals. Well I am talking about the white Amby with a siren decorated atop and a sunshade to complement. And the usual red board with golden letters whatever…Commissioner, Judge, Mayor….. So today two such cars caught my imagination.

Here are some facts, Since its inception these cars have been used as the official cars except under very strange circumstances. There are a real show of power especially white ambassador cars and has been in use even now as a the car of the politically powerful. Every farmer makes Ambassador their first car.

With so much to styling and the aerodynamics in car design, Amby has always stood its mite being the same car for almost over thirty years. No major design changes have happened in the car and it keeps going strong. Of course you should not take it face to face with todays cars in terms of sales but I believe it had had its enduring value as a car and more to do with politics. It will be sometime before these cars can be replaced. Just imagine if Laloo Prasad Yadav or anybody comes in a Merc, it will be a real contradiction.

As for safety, this car is the favorite, they even had a campaign running how reliable these cars are since the army is using them out there in the borders and other terrains.

Probably ask Mr. Chandrababu Naidu, he would vouch for the safety of the Amby. Analyst say no other car would have made it through if not for Amby during a grenade attack on the Ex-CM.

Ask some of the best people in tinsel town. they use an Amby, The southern superstars, Rajinikanth and Mamootty still own an Amby and Rajinikath is supposed to be really driving it around.

And abroad there is a Car Rental company in UK which runs only Amby and you wont get it cheap, you got to pay more to go in these cars. Japan also imported these cars for their sturdy ‘design’.

And come to choosing colors, I am reminded of Ford who said ‘any color is fine with me as long as they are black’, but then as for Amby any color is fine as long as it is white.

It rules the roost atleast for a topic like this. And to remind you this year Amby celebrates the fiftieth year in being of service to this nation. Long journey ahead and you could always take your bet on an Amby. It is an enigma on Indian roads, which will last for a lifetime.

Senthilkumar Rajappan

(This is a #replug and was posted at http://o3.indiatimes.com/provokingthoughts/archive/2005/09/01/238886.aspx on Sep 01, 2005 )

Lessons and learnings from ad:tech New Delhi Part – 3

The day 2 at ad:tech was another day of learning and also involved great discussions on Social Commerce and presentations on metrics with special reference to Social Media. There was a track on Spotlight, one on Mobile marketing and ofcourse on Search too.

The first keynote of the day was that of Pete Blackshaw, Global Head of Digital Marketing and Social Media, Nestle.

Prior to his being on stage, we were treated to a wonderful walk through of the last day’s events and learnings and even a look at the exhibition area by our Brad Berens who incidentally has become a rage for his special Good Morning New Delhi! Some of the Twitteratii felt he was giving our very own Vidya Balan of Lage Raho Munnabhai a run for her money – viz her Good Morning Mumbai!

As Pete started the sheer statistics of Maggi being sold than 1.2 Billion packs became quite a rage, I saw that was unintended but when it was compared to Indian population as a number it was in the news. He also unveiled what Nestle was doing differently with regards to the digital and how corporate communication is also being run under digital it makes for interesting take out. As he rolled out his ideas on Small is the new big in digital marketing, he also made it a point to reiterate that basics still matter in digital and social.

The Digital and social media strategy at Nestle is based on excellence in listening, engaging and inspiring. Moreover he also said that Nestle plans its digital strategy on the local scale and makes it a success. The strength has been that of decentralizing the digital marketing programme and it has been able to deliver excellent results across.

They call it Brand Building the Nestle Way – BBNW.

As the screens are getting smaller or say our screens are shrinking, we need to think harder about simplifying our messaging and serving the consumer. He also said the whole process got to be social by design. It had to be 24/7 sense and respond a tactical way to be engaging a consumer.

When the screens get smaller it is also a big challenge to get the attention span to yourself. He shared one of the most important point on a successful mobile phone application – it has to provide rich content, excellent service and consumer focus. His keynote brought back some of the boring basics to be taken seriously, and more so because in digital its the basics which still matter.

In one of the game changing context he said ‘Think about a way to take your big ideas on other media to digital. Digital strategy for any brand should not be isolated.”

As he concluded he was on target when he said ‘shrink, serve and simplify, and yes its great time to be in Marketing’. I am sure everyone out there seconded this statement and yes Pete made a lasting impression to kick start the days’s proceedings in a way that was unique to Pete and the brand Nestle.

The next speaker was Satyan Gajwani, Director, New Media, The Times Group with his keynote on the evolution of content, commerce and entertainment in the digital world.

He took us on a journey of how the Times Group was instrumental in identifying the consumer connect and of late has been having a great effort fructify with Gaana.com being a part of FB apps. He also said that now everything has to go social it has to be inherent by design and we cannot have two different stand alone strategies even when its content. With the social media becoming all pervasive, any initiative in digital has to be Social by design and cannot be a plug-in anymore.

It was true that inspite of low internet speeds videos still command a large chunk of the broadband traffic. This was very true of cricket videos being closely followed during important matches – especially IPL.

IPL he said will have a greater impact this year because it will have a lot of engaging features.

Satyan also unveiled the new initiative of TIL in BoxTV.com an answer to Hulu in India. He said that Indians have a penchant for watching online videos and it is only increasing day by day. If we can get them socially engaged with the same, it will be a great way to go futuristic.

He also said that there was a relook in the ecommerce part of the service offering and it could even make people sit up and take notice in the days to come. A visually seamless and thought provoking presentation from Satyan, and the day has had its perfect start.

The session on Mobile marketing gave real insights on how they need to actually see the fit in the first place, apart from SMS to making it an engaging platform. The marketers needed more of innovative solutions to engage and also how we could make it happen with different screens and the need to have a solution cut across the platforms.

In the next presentation session we were treated to extensive use of mobile application on retail and in-store and extended location based advertising using mobile.

So the mobile with its ever increasing penetration especially with smart phones or even with blue tooth connectivity can make a lot of difference while being on the move or sometimes being in store. Lot of retail brands have experienced successful engagement opportunities with some of the service providers with blue tooth and some have used Augmentative Reality to awesome effect and results.

Days are not far when shopping will be socially relevant and will be happening on the move may be time targeted to the core so as to make it absolutely engaging experience. You could be asked for a choice to order from a menu as you pass by a restaurant around noon! Chances are, if you updated you are ‘hungry’ you could get a call from one of those people delivering pizza near you!

During the Spotlight session, we saw how Angels are making their contribution in a fast growing internet economy if I may say so, and their contributions in terms of engaging with the startups has raised the high stakes game to better VC funding for the companies.

That will change the complexion of the game in terms of more angels coming in and making it easier for VCs to identify and support such ventures.

We also had a discussion on B2B marketing strategies and we saw how B2B brands are leveraging the internet and making successful contributions to the marketing plan. The targeting capabilities are making it easier for the B2B marketers to use the power of internet and deliver value in terms of leads sometimes build brands among the most important users.

The afternoon sessions on Social and Search was a mix of wonderful panel discussion and a presentation session.

The Social going commerce or Social commerce in the times of Facebook and twitter and now the coming of Pinterest will surely make it easy for brands to sell. The interesting part is that the shopping has also gone social in a way to make for an interesting ideal context wherein the influencers are friends and sometimes friends of friends.

The last word on whether we would love to do shopping on Facebook has not been said as yet and I think we will wait here in India to see if the global leads will confirm the users would love to keep shopping social but not entirely do shopping on Facebook.

The social media metrics getting an upper hand with the engagement being given importance was the key take way during the presentation on Social media metrics and measurement. Likes on a brand page do not translate to engagement or social talking in real sense. So if a brand x can garner 1000 likes and has over 900 talking about it then the ration of engagement is far higher than having 10000 likes and 10 people talking about it. Ofcourse the metrics is also looking at how positive and negative the influences have been in the social media which are now Facebook, twitter, discussion forums etc.

On the other side of Search we could see that even search is going social, simply because we find lot of people in the social side of the internet.

We saw how a decision like buying a car from a search would eventually become social with so many Facebook comments to twitter updates to reviews will make it more social in the days to come, though of course the starting point would have been search.

A very busy day for conferencing with loads of take away value to implement and experiment.

The final part of the day was the penultimate Keynote from Microsoft by Richard Dunmall, VP, Global Accounts & Agencies, Microsoft Advertising, finally to be followed by Kent Wertime of O & M Japan.

Richard took us on a journey of exploring the future of storytelling. Story telling as I see it will not be interesting unless it engages the user and most importantly how they can make the right connect for the brands to see it.

With Kinect and other gaming technology it has become all pervasive to be a part of everyone’s lives and we could see all the technology waiting to tell us stories of ourselves and the brand in the days to come. He extensively spoke about how everyone’s a storyteller and how digital is enabling them to do that. The future is digitally connected with humans and interacting things being the message and the message if I am put it that way.

The best is the human endeavour of touch and feel is getting translated to a mass technology and it will change the way we interact in the near future making human experience all the more important.

It ‘s all about you and how that is going to be the central point around which we have to make all our stories happen with the right people, at the right time and at the right place.

We also had a glimpse of what Kinect could do to engage brands and most importantly the possibilities are endless.

The closing Keynote of ad:tech New Delhi was by Kent Wertime, President and Representative Director & Chief Operating Officer, Ogilvy & Mather (Japan) K. K. & Ogilvy Asia Pacific

He took us on why this is the age of digital and the marketing will be called digimarketing in the days to come and what’s in store for the future.

Simply put the marketing has shifted from the brands being the center to consumers being in the center of the communication. Content will be the key again and it will possibly the most important part for any brand to connect with its consumers.

You cannot discard social since it will be at the center again. How we value data will also make it important for the brands to engage and how well can we mine them to use for the predictive models to tracking personal habits will be the key.

Its also about managing the consumer trust, making us go back in time on the basic premise that trust is essential in any communication.

Those were absolutely wonderful way to put across some of the most important points to ponder when we think digital is all about so many creative ways and engagement, but the basics remains the same. Those are all abstract forms for example in trust and engagement being one and another after effect.

A class of a presentation from an industry veteran brought the curtains down on what was absolutely engaging event for the digital marketers in the country and what ad:tech across the world is all about.

So will see you all next ad:tech soon in March 2013 and before that don’t forget ad:tech Bangalore makes a debut in September…

R Senthilkumar

This is the third of the 3 part article which appeared in imediaconnection.in you can see the original article here.