Category Archives: Branding (personal)

MYFIT – an ode to Power Dressing by Van Heusen

Everyone is unique; a fingerprint cannot be duplicated in another person. A DNA is unique. The one and only kind of things that makes us real.

That’s so important when you think about how you dress. Ideally clothes maketh a man! Shakespearean or otherwise it’s true to a great extent. Now when we want to dress up what do we do. Go shopping. There is a thrill attached to it. Ask the ever gentle ladies that would be the best thing to happen for them.  Shopping.  Period.

As for us men, we have a chance to be the best, we need to work a bit hard. One size doesn’t fit all and when was that you could have the best dressing in terms of body type, either you have a broad shoulder or an athletic figure, you don’t get a shirt to fit.

Just check for your stores or you could go to a Van Heusen store and pick your choicest stuff. You know that’s an investment into personal branding if you ask me picking up things at Van Heusen. Who wouldn’t want Power Dressing?

Imagine the same Power Dressing taken to a next level. Thats MYFIT for you from Van Heusen.

I was thrilled beyond limits when I got to know I am a part of the MYFIT campaign by Indiblogger. So the very next day I made a visit and check out my sizes with the help of the Store Assistant. I tried a near couple set of dress and made a note and then went on to purchase the perfect one from 

Stepping into MY FIT at Van Heusen Exclusive store, when they say Gauranteed to fit they mean it to the last word. If you have doubts you can see some of the pictures later in the blog.


The Way for you to choose the MY FIT trousers… pick the one which makes you look best. You have a smug fit, custom fit, slim fit, ultra slim and healthy fit all designed to give you the right shape and fit for your body. I chose a Custom fit.


Add the shirts to the list, choose from the different sizes, for your body type and shape, you could choose from Custom, Slim, Healthy, Plus, Athletic or Tall.


I did try some to get the best combination of slim or custom shirt. I chose a slim 40 for my shirt which fit in well. After being fully convinced and being your own self trying out the sizes and looking at he mirror where a power packed you is reflected, I was done with step one of my adventure. In fact the best part is I could get the combination of a slim fit and a custom fit only with MY FIT!


I should add the store assistant was very helpful in getting the right fit / set which will look best on me.   I also had a look at the catalogue of the fabrics available for both shirts and trousers, some of the designs Now to the online part of choosing the right fit. Now that I have my numbers handy including the height it was time to log in MYFIT on Trendin!

Logged into and checked into the MYFIT store!


You choose Shirts / Trouser and start customising to the effect.

Choosing the shirt was nice, since I had the numbers handy I chose the slim fit for the body type: Options in the bracket below.

1. Body Type: Slim Fit  ( Custom/Tall/Athletic/Plus/Healthy )
2. Size: 40 (You choose yours)
3. Fabric: Fabric 3 ( a choice based availability / price )
4. Sleeve: Full ( Half )
5. Sleeve length: Standard (+1 / -1 inch)
6.Collar: Half Cut away ( Mandarin )
7.Cuff: Double ( Chisel )

Now on to the Trousers,

1. Body Type: Custom ( Snug/Slim/Ultra Slim/Healthy )
2. Style: Pleated ( Flat front )
3. Size: 34 ( Choose yours )
4. Fabric: Formal ( You can choose from Cotton / Formals / Premium Formals )
5. Trouser Length: 31 ( add yours or if you don’t know leave it blank )

All done and paid up by the voucher and signed out now waiting for the real thing to arrive.

In all this, I was very pleasantly surprised at the way they have used customer intelligence and made it a fine art even while shopping online. The way it got me through the navigation was perfect. Kudos to the design team.

And then it arrived one day, very nicely packed must I say power packed.


I could feel a sense of elation, the way its has been packed and delivered. It was time to get dressed and feel the power.


There was a sense of exuberance and a sense of elation when you wear it and feel the power and also the right fit. With this I am sure they have taken the MY FIT to the level that they had envisaged. This I am sure will change the way Power Dressing is done from now onwards. Bringing you closest to the perfect fit that you have always wanted from Van Heusen.

I am not adding more screenshots here, please visit the site for yourself and I am sure you will amazed and end up buying for sure. Let me also add you can order the same at the store too with all the specification for the fabrics that you want. A way of touch and feel with respect to the clothing that you are looking for.

MYFIT is surely a comfort and a custom fit par excellence.

My sincere thanks to folks at Indiblogger, for this awesome activity and being a part of this Van Heusen power dressing campaign – MYFIT.

Senthilkumar R

Road less travelled!


This is a very nice idea to think about especially when we see so many people going for the sameness in everything we do. A little bit of being offtrack I believe will be interesting in the sense that we will be different and doing what we want to do.

The call of your heart versus the stability of the mind in terms of looking at it practically will be a very important decision that you will have to take. Quite often we negate the call of the heart because its is not supported by logic and sometimes never by analysis.

The strength of your taking the road less taken is proportional to your being breathing that idea and living that idea. It should not be fashionable but be really worth it and we should be doing what we want to do in real terms.

These days becoming a writer or a cricketer has become the craze, simple because we get avenues ready and open to barge in. But the idea cannot be just a publishing author but be a phenomenon. Or be the cricketer every club should like to hire for IPL.

One more way to take the road less taken is to answer the question if we enjoy what we do, if not then we need to seek answers to that and finally get to identify if that was the calling of our life. Give wings to the dreams but again as you do so stand on your feet because you need to take that shot to fly in the sky.

You should be happy if you try this early in life, that’s when there isn’t any pressure for you to work for others. Not that you cannot find your calling later in the days but the time to execute would be a little less though it need not matter much.

While you are at it, I mean trying to find your calling, I have realized that we need to work our best to rise upto it and its a challenge much more than what we thought when we quit working for others.

It would have been easy sometimes working for others but when you work for yourself, there isn’t anyone overseeing you nor holding a performance appraisal for you, its all you and yourself actually. Get to that strength and stature as you decide to work your way to achieving your dreams.

Cheers! One post a day 29/30

Guru Vargam Samarpan: A celebration of Teachers!












It was an evening with a difference, principals, teachers and management of schools had gathered to celebrate the wonderful work of theirs –  the profession of teaching on the 14th of September at COINDIA Hall.

Thanks to Boddhi Academic Consulting a new outfit into end to end academic consulting in association with The Renes Summit, the event Guru Vargam Samarpan had the teachers being celebrated and how they were inspiring a generation. It had a great line up prolifica academics and mentors who shared their ideas on education and how we need to change the education for the future.

Smt. N Srividya, the Principal of Meridian International a CBSE school from Tiruchengode in her Guest Speaker’s speech spoke on ‘I am unique’ a very down to earth approach to being a teacher and as a head of the institution how they can inspire the teachers and students to excel and get ahead in life.

She led the audience through her journey of teaching and expressed her delight at how she is still in touch with her students and still have a say in their life. This she said was a teacher’s greatest asset and she was proud of the same. Apart from her academic credentials, she is a grand daughter of Subramania Bharathiar.

In his address as a Guest of Honour  Shri. H G Jeya Harish, the Senior Principal of Sri Ranganathar Schools took us on a different path, dissecting without any reservation on  what ails the present system in a nice presentation.

He called upon teachers and principals to make the school a joyous place of learning and that could change the way the student will look up to studying and also his interests in the subject will also increase rather than he getting disinterested as it is happening today. He also stressed the need for value based education and also how the system should be able to make the students inquisitive and also make the teachers raise to the level.

It was the time for the Chief Guest of the day to inspire next. Shri N C  Nandhagopalan, the Secretary of PSG Schools and PSG College of Arts and Sciences in his address emphasized the need for understanding the Indian culture and also have pride as citizens of this country. He also outlined how Indians are making a big impact the world over and how they are regarded as equals because of their hardwork and sincerity.

He dwelt on the need to appreciate Literature and languages and also the need to teach English especially the grammar that will help the students in future be communicative. He also stressed the need to read so that teachers can continue to teach since teaching is a process of learning.

As a part of the celebration 12 teachers from various institutions were awarded with Best Teacher Award for 2014 and  three Principals were awarded the Eduprenuership Award.

Earlier Ms. Reni Auxilia, CEO & Founder of The Renes, and Principal Consultant, Boddhi Academic Consulting welcomed the gathering. Mr. Mahesh Thulasi, CEO & Lead Consultant of Boddhi Academic Consulting proposed the vote of thanks.

One post a day 28/30

Picture clicked while presenting a Momento to Smt N Srividya, Principal, Meridian INternational, Tiruchengode. Mahesh Thulasi is on the right

Ambassador and the car!












Yesterday while driving near the Race course, I saw a Ford Figo with a board of Central Income Tax Commissioner or whatever in the red board that you are so used to being seen as a sign of those powerful Central Bureaucrat.

But I wasnt amused. the car was so tiny that it fails to evoke the respect forget the fear which would come out later. The charm of a white Ambassador cannot be equaled by any car for sure, its is a sad ending for the car that they will no longer be producing them anytime from now.  But the loss is not just ornamental, its a culture that we will soon see vanishing.

The Ambassador or the amby as it was called was a sign of prosperity those days and people have told me that they had waited anywhere between 8 months and 2 years to own one. I remember only a doctor owning a car in our new locality and that was a white Ambassador some 30 years ago.

The Ambassador was a delight to watch in a convoy and every politician worth his name would have had this car for sure. It gives you the smell of power especially if you happen to have a car with a red beacon on top.

This was the national car if you call it, imagine the Rajpath morning on an Independence day or the Republic Day, the convoy of white red beacon lit ambys make for such a great sight. It was also touted to be one of the safest cars around. If you have any doubt, you should check with Chandrababu Naidu, the present chief minister of Andhra Pradesh, whose car escaped a land mine explosion and he was unhurt too some years ago.

These days no one talks high of bucket seats, those were standard in Ambys.

Some of the trivia on Amby include it being exported to Japan and UK for being a taxi. On the other hand it won hands down in the clash of Indian and world taxis in a shoot out video for Top Gear programme in BBC.

I believe Rajinikanth the superstar and Mammooty the malayalam star use Amby as their regular car. The car which was a part of heritage and history will no longer be around after few years, but the memories it evokes could quite be an emotional one. It was a part of growing up for me.

Big cars, no redesign for over 50 years and ruled the roost as a taxi on some metros and then some cities, now will see them as a nostalgic piece on road.

We will be seeing them on movies in the future if someone is making them in retro, where we can see the collector getting down from a white Ambassador car. Then it will be travelling back in time!

(By the way the title was one I had used earlier and I liked it and so I thought will go with the same.)

One post a day! 27/30

An orator and a leader…












Almost all the successful  politicians have one thing in common. An oratory with a style and flourish which is very very difficult to imitate and follow to the tee. As we see, the history is replete with politicians making themselves heard. And it is true, the world listens to them when they talk.

We have been fortunate to have some of the best speakers and orators in our midst. Recently I did mention a Minister’s speech in a post and he was also an excellent orator. The reason why chose this topic is I happened to read a piece wherein the bullet proof glass was taken off from the ramparts of the Red Fort at 2 am on the Independence day for the Prime Minister. He was supposed to hove told the men in black that he would like to speak without the glass wall between the people and the leader.

Here is the best part. This is more psychology than anything else if you ask me. All during the elections he has been credited to be speaking with the masses and that connect was reassuring as he spoke on local issues and used every possible way to connect with them.

The single action of taking the glass off for a speaker or a orator makes it so very easy to communicate with no barrier literally in between him and the listeners. That makes it more engaging and more interesting to listen or may be we think that will help. What ever reasons it would have been odd to see Modi speak within the confines of the Bullet proof glass.

I also read some places where it was told he had a notes in a paper and what he did as an orator was not that great. I wonder if these people ever have done public speaking without notes and especially when you are about to announce schemes that could change the way the country looks at banking or cleanliness.

I have heard that Vaiko is one of the classic orators in Tamil Nadu and that how he rose in the ranks and was patronised by none other than the former chief minister M Karunanidhi. The best part is if an orator get into a leadership position it becomes easy for him to communicate and get things done.

So next time you get a chance to speak in public or be an orator make sure to use it purposefully. These are chances to may be become an orator and leader and who knows it could well be a mass leader.

one post a day 23/30

Picture courtesy:

Failure of Entrepreneurship











I thought about this because I saw a related story of rising suicides in Tamil Nadu and there was a set of people mentioned as being entrepreneurs who end up committing suicide. There was a detailed summing up of the factors especially when they fail and how they actually end up not having the strength to face the world.

I think this factor is often a result of our education system which only celebrates mediocrity of getting marks and that alone as a yardstick of one’s achievement. No where are we allowed to fail in a sense that we tried and failed. The worst part about the exam is not even the challenge to your brain except muggin up and getting your answers right.

While talking to one of my friend who is a professor, he was surprised to see a set of students had only mugged the answers to a set of questions and they were sure that they examiner is not going to even twist the question. So if they come across a set of four options they knew the answer for sure irrepsective of the question. Like I said the question cannot be changed.

Imagine if Thomas Alva Edison did not continue after numerous failure, would we have been working with electricity and a bulb to shine in the night. It was also very sad to read that people who fail at entrepreneurship take to the drastic step of ending their lives.

The most important trait that we need to instill in our children is the removal of fear of failure especially in terms of what holds for the future. We need to celebrate the idea of entrepreneurship so that people take easy steps to it. I know its easy said than done.

But you got to stand in ovation for all those who chose to be entrepreneurs in their own right. For me every vendor who comes to our door step is an entrepreneur who has a risk attached to his every day livelihood and where there are no paid holidays.

I used to be inspired by those people who carry themselves out of bed so that we can smell the coffee, those who are out of bed so that we can read the newspapers, the drivers who drive night shifts so that the milk would reach the nearest booth for us to have the coffee.

There are in-numerous people who are entrepreneurs who help us in our endeavors. I have come across many people who handle multiple business with ease and also happen to do a lot of good work in their chosen field.

So why do people take hasty decisions when it comes to failure. It may be monetary in a way but thats the way we have been taught perhaps that monetary achievement far exceeds a successful trial of an entrepreneur. We need to instill a sense of achievement for the students to understand the reality and success and failure are two sides of a coin. Then ofcourse make them understand that failure is the stepping stone to success.

To make this happen always make it a point to compliment any entrepreneur you come across in your day to day lives. Entrepreneurs are a rare tribe and if not for them lot of people would lose the jobs.


One post a day – 20/30

Loving the challenge to post everyday!

Life is a cycle you're only halfway through

SO some 30 days ago when I thought that I will write a post everyday, I knew it was a challenge. Its with immense pleasure I look back to see 15 days have gone by and have been fruitful. This is also given a sense of discipline and probably will make it happen with other challenges that I intend to set for myself.

This has also given me an opportunity to write on various things from Usain Bolt to Maha Bali. It also gives a perspective on how the journalists or other bloggers really prepare while writing on whats close to their heart.

Its also a moment to stop and thank the readers who have commented and shared whenever they thought fit apart from the like that’s showered for the posts.

When you know that you are half way through is the most important time to get working so that we go the last mile in our endeavours. So far so good and hope to finish this till day 30.

A very nice aspect is that when we know we have a goal  to achieve we take all the other negative factors out of our purview and dont give them any chance to influence us.

This post is a short one comparing the rest, and actually because its a bit of tiredness and also a bit of festivities that keep the time occupied. A journey of thousand miles starts with a step and a blog of thousand posts will start with one! :)


One post a day 16/30

pic courtesy:


How difficult is simple?

SSB Physical activity











On the second day of the SSB interview at 22  SSB Bhopal, we were led to the physical activity day. There were hurdles to cross and a timed activity we were supposed to go across, jump, go up a tree, walk the burma bridge and get down a tarzan rope among the few.

The timed activity would give you a mark ranging from 1 to 10 and you could be getting the maximum if you complete the maximum tasks in the minimum time.

The officer in-charge that day was one Major Ramachandran who hailed from Andhra Pradesh.

‘Welcome gentlemen,’ he began, ‘You are trying something some of the most famous people tried and didnt go through, for example Amitabh Bachchan tried to be a part of NDA, and get into the Army, but he couldnt. But dont stop trying what you wanted to do. Having come this far, I am sure you have it in you to make it to the final frontier. Again I would also like to state that you should not be disheartened in case you dont make it. That’s a mark of a gentleman. Who knows you would be a better actor or a better poet.’

I remember the advertising campaign that Army was running was ‘Do you have it in you?’ a television commercial that showcased the life of an army officer in those 60 second tvc.

Then he smiled at all of us. Everybody in the team were so upbeat, why would they be, then he turned to his right and said pointing to a wall and a steep mound of mud laid over there.

‘Gentlemen youhave four tasks here. The first one is very very very simple, the second one very very simple, the third one very simple and the fourth one simple.’

There was such a euphoria listening to those words and the way it was delivered, in a normal instance the same would have been like – the first one was easy, the second one difficult, the third one more difficult and the last one most difficult.

The choice of words have a soothing effect on our psychology. So too, to our surprise everyone outdid each other and the batch of ours 12 of us did the whole exercise in a record time.

I vividly remember this since this has has a profound effect on looking at life differently and thats how you got to treat the problems in life, the so called more difficult would be simple one and the rest would fall into really very very simple and very very very simple types.

Try this and let me know, It has worked absolutely fine, it helps us understand the mind and make it listen to us the way we want.


One post a day 14/30

Have you Blogged offline?











Some ten years or so back, blogging was a technical kind of thing when it got introduced, rather it was the techies who lapped it up first. But slowly when the people got to know it was easy to blog rather keep an online diary, it spread like wild fire and it was like everyone wanted to blog.

So some ten years before, I was like why should I blog.  But the call of writing your online diary was immense. Oh forget the online stuff, how many of us were used to writing diaries.

Earlier it was a big thing for us to receive a complimentary diary and flaunt it in school. The best diary had plastic overs and some had day pages and rest used to be 2 days a page.

The design of the diary was the premium we had and it had information on everything especially the STD code and the ISD code as if we were going to use them. Those days you had to book a trunk call to call your distant relatives – who were really at a distance!

So what did we scribble in our diary, some facets that we do on Facebook a bit of it may be, since we were looking at noting what happened. One of my entry was birthdays, then exams and results, then meeting dignitaries or listening to them on special school days.

Possibly this was very personal unlike Facebook or this blog / post which everyone gets to see. There would be serious repercussions if you ever happen to open the diary unlike the blog which I am posting and asking everybody to like / comment / share.

The siblings took care not to open the diaries or even if they did it would be a secret. The diary will also have the resolutions sometimes, which I wrote about in the first post. Some interesting tid bits would be the class crush in a code name, the fav actor / actress they love, and they had nothing to compare and make themselves heard.

We were all normal human beings unlike Anne Frank whose diary is probably the most read one since World War II. That was a revelation. So sometimes I also thought the diaries would have to be like this.

The other diary we hated was the school diary with teachers’ notes, homework, more home work and more home work and also had good, bad and satisfactory written all over.

I did have notes written when you know the time of just jotting down had been crossed. It was also a handwriting exercise if you ask me, you got to write between two small lines.

This used to be fun too. Hmm was just thinking how the diary writing has evolved into blogging, then has gone to become a marketing tool and bloggers are celebrated!

I can feel happy that across these milestones I have been able to be a part of top 50 bloggers in the country. Perhaps the dairy writing which i did still helps.

So tell me how many of you have any diaries or still writing ?





Meet and Greet the Minister!

Naiduji Visit









As we took turns to look at the watch, around 3.00 pm, the bomb squad had arrived and within 20 min had erected a metal detector gate and it was to be only entry into the hall. They said the VIP is already enroute and wanted some help from the electrician.

Some moments later without much fanfare, arrived our Chief guest of the day Shri M Venkaiah Naidu, the Honourable Minister of Urban Development & Urban Poverty Alleviation and Parliamentary Affairs, Govt of India.

A tall leader literally came into the hall and went to meet and greet everyone in the hall. He was all ears as he listened to everyone as they introduced themselves shook hands and was it was a photops for quite a lot of people as the media went up clicking all the way.

The surprise was then he went on to greet the media persons and inquired about their name and the daily or the channel they belonged to.

Then he took some time to chat with others while we were getting the stage set with extra seats.

It would have been almost 25 minutes after he arrived he would have greeted everyone possible. The whole atmosphere was pretty cool for a political leader’s meet. The whole of whos’ who of Coimbatore was there to see him.

Then the formal event started with a welcome address and a wonderful presidential address by Shri Krishnaraj Vanavarayar, who in an instance also mentioned that for the first time the minister had arrived before time.

There was a nice video intro of Shri Venkaiahji, and then it was his turn to take the stage.

I was listening to a veteran parliamentarian, if you know this is the first time that the Parliament has worked 104% after a dismal show in the recent past.

He had everyone in splits with his sense of humor and the whole crowd was riveted to his every word. I did learn a lot on how to be with the crowd. He did take pots shots at the Congress but in a very subtle way and the people seemed to be enjoying. That perhaps is the hallmark of a veteran.

He was his usual self going to Telugu once in a while and the crowd seemed to be enjoying all the more.

Then a question and answer session followed, which was as a matter of factly very sensitive for him to answer but he did that in style.

The crowd I think had the best of time, I think if these are the ways of reaching out this govt spells danger to the opposition for sure. But let me remind you this was absolutely an non- political event.