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R Senthilkumar

So that’s billed as a big fight! Infact one of the twitterati that I follow named it as bitch fight. One TVC and three months later another series to give it back in their own words or say giving a taste of their own medicine.

Well I am talking about the big fight between The Hindu and the Times of India with their TVCs, you can see all the The Hindu videos here  & TOI here which have created quite a debate and a following in traditional lines that Hindu reader normally does, take sides and also the TOI reader snaring / laughing off at the portrayal.

Now coming back to why I chose to write on this, well I have been a regular reader of the Hindu ever since I got subscribed  to it say from 1991 or so till the last one year before I came to Delhi. My association with the Hindu has been diverse, a reader, an advertiser – I managed the PSG’s advertising wing then also as a PR when with Narain Karthikeyan I did the rounds for editorial. But my association remains the best as a reader that’s when you get to enjoy all the best the Hindu has to offer.

I read with interest this article which appeared in Forbes blog. Very interesting take on why the ad in question from TOI actually woke up the Hindu. To a great extent, it is true and in fact my being in Delhi has changed the readership routine to Times of India for obvious reasons. I still get a hang of the Hindu online everyday even tweeting some interesting takes on my home town on and off. But to keep up the smell of the coffee I just buy a copy of the Hindu from Saket bookstall on Saturdays and Sundays during my walk.

The Delhi edition or rather the one printed at Allahabad or Mohali is very thin – less number of pages, but you get the Sunday Magazine and the usual Saturday stuff.

My early remembrances of the Hindu include the Saturday Sports special, which I started missing it when they stopped it altogether. They also did away with the last page sports reporting which was my favorite page. I reckon all the tennis reporting these days would not come close to the way they did without the internet and stuff we have today. But today is another different story. Then there was this change of design and all that which made news without dateline and it was fun reading those days when you could actually find same news items twice in the news paper or sometimes churned out the very next day.

And yes it has been a long way and editorially though I wouldn’t approve of it quite a few times, we would necessarily brag about the way its written; that immaculate English and the vocabulary that it imparts, it sheer brilliance and that what the stuff is made of at the Hindu. No doubt they refer the Hindu as a paper of study for the civil services.

Now you know all the questions that were asked were actually a part of the UPSC exams. It had caught the imagination of the ad industry and the people who read the Hindu, but my only hunch is will anyone from the TOI brandwagon jump the ship. True the south doesn’t celebrate the Bollywood or any of the Kollywood or Tollywood or Mollywood in the way the English dailies up north do it. There are no gossip columns there.  There are a number of vernacular magazines which bridge the gap.

I think I am seeing a different newspaper in the Hindu in the sense they are also going commercial and also thinking about marketing, not that they were lame about it. I still think the Sportstar ads by Lintas were one of the best ever.  But now it’s the time to be heard loud and may be this reaction. So welcome aboard the tough seas, the Hindu.

I will be missing the point if I don’t talk about the ads. The ads are well shot and are cute in fact, that’s a ridiculous comment you may say but what do you do when you know that lip sync is so obvious. Isn’t that the cute part. I should also be proud of the fact that I cracked almost 100% in all the ads. Now where is my big prize? Jokes apart it was trying to sell a bit of intellectual pursuit which is fine in a way but would the hurt guy (one mocked at) bite the bullet. They are a happy lot anyways!  But they were entertaining for sure… Well that’s my personal take! It was nice seeing The Hindu take an aggressive stand though will have to wait for the business part of the subscriptions.

A look at the celebrity followers in India especially on twitter will give the reason why Page 3 exists so much than all pages, it’s actually the 10 pages of Page 3 news articles which they call it the city times. You could also blame it on twitter and @Srbachchan for letting the world know that Ash was pregnant on twitter.

Anyways this should be good for the TV Channels, who are making money out of Newspaper fights.

On the other hand it is also noteworthy that they made a viral out of the ads they did. I got to know of the TOI ad after this hit back by The Hindu. That was the best part and it was on my timeline so many times both on FB and twitter. That perhaps is a lesson for all marketers. My take out of the episode: Digital is here, it is here to stay and grow big, now you get to choose whether you want to stay ahead of times or not.

R Senthilkumar

ad:tech New Delhi 2012, the digital marketing, media and advertising event to be held in February, has announced a line-up of its first three panel tracks on Brand Strategy, Performance and Venture Capital.

Sharing his views on the panel discussions announced so far, Rammohan Sundaram, event chairman, ad:tech India and founder, chief executive officer and managing director, Networkplay Media, said, “Panel discussions spur great creative brainstorming and often yield innovative solutions to issues at hand. We have handpicked a roster of industry leaders from India who will add immense value to the ad:tech event brand that matches our global reputation as the world’s leading digital marketing event. We had earlier announced a dazzling preview of some of our keynote speakers from PepsiCo, LinkedIn, comScore, The Times Group and Ogilvy, and will be soon announcing more exciting panels and presentations.”

The ‘Brand Strategy’ track will comprise of two panel discussions featuring speakers from brands including Coca-Cola India, HUL, MAX, LG Electronics India, Google India, Bharti Airtel and MTV India. The first panel discussion in this track will focus on leveraging digital to pushing the industry to invest in ideas. Moderated by Harish Bahl, founder and chairman, Smile Group, this panel will include LK Gupta, chief marketing officer, LG Electronics India, Gaurav Seth, senior vice president, marketing and communications, MAX, and Arun Sharma, vice president, marketing – head, Media and Rural, Bharti Airtel.

With more and more brands doubling up to play the role of publishers, the second panel discussion, moderated by Ravi Kiran, former chief executive officer, South Asia, Starcom MediaVest Group, will explore how branded content can be combined with a killer marketing strategy. Panelists in this session will include Wasim Basir, director, Integrated Marketing Communication, Coca Cola India and South West Asia; Atit Mehta, country media manager, Hindustan Unilever Limited; Nikhil Rungta, country marketing head, Google India; and, Aditya Swamy, executive vice president and business head, MTV India.

Under the track ‘Performance’, the panel session titled, ‘Performance Marketing: Display Matters’ will be moderated by GroupM South Asia’s managing partner, Tushar Vyas, will look at how new display optimisation technologies and next-generation ad exchanges are offering fresh take on display advertising that historically lacked the targeted pricing, placement, and ROI of Search. Insightful views will also be shared by industry stalwarts including Anisha Singh, founder and chief executive officer, mydala.com, Robbie Hills, head of Media Technology – South East Asia and India, Head of Rich Media – Asia Pacific, Google Inc., Gulshan Verma, vice president and country head – India and North America, Komli Media, and Karan Gupta, managing director, Affinity.

The second panel in this track will be themed on ‘Retargeting/Remarketing’ and will feature Siddharth Puri, business head, Tyroo Direct and Gourav Chindlur, co-founder and chief operating officer, Vizury, who will delve into getting the right returns on paid search and SEO through technology with a clear call to action for consumers.

The third track is titled ‘Spotlight’ and features an array of speakers on venture capital. Since digital marketing is still in its early years in India, angel investors play a crucial role in giving the right launch pad to enterprising start-ups. This panel discussion will explore the importance of angels for developing strong businesses that make great venture capital investments. It will showcase views from Alok Mittal, managing director, Canaan India, Samir Kumar, managing director, Inventus, Sarbvir Singh, managing director, Capital18, Vinay Sanghi, promoter and chief executive officer, MXC Solutions and Sateesh Andra, venture partner, Draper Fisher Jurvetson (DFJ).

Till last year India’s digital fraternity used to attend ad:tech a global digital marketing event away from India. It is a place for the digital marketing professionals to get a sense of what is happening and how technology is changing and the way brands are positioning themselves with an increasing digital mass audience, but this changed with the 1st edition in New Delhi last April. The event is a brand in itself with a decade of keeping abreast of the changes happening in the technology side of business and marketing and has been in the forefront leading the challenge in the internet and digital industry.

At the inaugural Indian edition, we saw some of the best technology in practice being displayed and some of the innovations showcased on internet and mobile and digital as a whole. India with its ever increasing internet population which at presently an estimated 120 Million active users and fast growing into the largest medium to which advertisers can target their marketing communication. The challenge it proposes is the interactivity and the closeness, in social media front has been a steep learning curve. Brands will have to go social and be in the midst of the mind space with more time spent on the Facebook, Twitter and other social networking sites. The content has become the king and for brands the first time it has given them an opportunity to own the content as media itself.

The event also brought into light how technologists are turning creative directors with creative and engaging mobile applications and augmented reality making its presence in the traditional domain. A great amount of exposure and learning is in store at ad:tech New Delhi where the best of technology brands and marketing case studies are shared with the audience. Thus making it possible for others in the digital space to embrace the technical knowhow and exploit it to engage with the consumer, be it on social, search or mobile.

It’s a new era where marketing meets technology is the buzzword and ad:tech is poised to take it to the next level in India. Mobile with its penetration and mass reach will also be a challenge for brands to engage effectively. The smart phones which are growing fast with the prices going south and features being loaded by the minute will soon become the most important medium. Mobile applications fondly called apps are changing the way people use their phones from being a simple communication device to an engaging branding console. Getting to make the best use of the technology and the latest in location based services which is making a lot of advancement in making a connect to the user at a particular location making him glocally available for brands to communicate.

So the game is on the most empowered consumer today because of his being connected and  internet being available on multiple platforms the desktop, his laptop, the mobile and the all new internet powered TV. Following him wherever he goes and that too without being seen as intrusive, a marketing miracle which will be a success to replicate.

So, while the reach of the digital has removed the concept of “distance” with a keystroke or a touch, it’s never been more important to physically connect with friends, colleagues, business associates, trade journalists and the growing base of marketing experts that have come to represent ad:tech’s expanding network.

With such a background, ad:tech New Delhi’s 2nd edition in February 2012 will be a platform for all stakeholders to get updated, share, network and do business.

R Senthilkumar

(Thats Me with Daniel Ricciardio at RBR Speed Street in Delhi!)

I am keeping a promise that I made to myself and this is a beginning of writing about the F1 Teams and the drivers regularly. This year the F1 circus is going to be really huge and we can start imagining that there will be a real contest on the cards. Unless of course that the guys at McLaren and Ferrari don’t take themselves seriously.

The way the seats got filled so early is a good pointer, there are at least a couple of seats undecided as I write this, nevertheless its a heave of sigh for quite a young set of people and of course quite an old set of people – read Pedro La Rosa it is now a settled affair.

The most important point here would be that its is becoming a sort of champions round akin to what we have in our National Racing Championship. All the champions are there when you have Kimi also joining in, it will be fun to watch. I am only sad that Adrian has not been confirmed yet and would be forced to comment if they came together at a corner or if any of them were to be racing together at some point in a race. I wish Webber and Massa also had a chance to be champions so almost half of the grid would be champions.

Now lets see how they stack up, Red Bull  remains the same team, and we should only be looking at their style and they can be a great team in the making, I am talking long term. If one team which has the potential to be a threat to Ferrari fan base in the long run without being in the motorsports business, trust me it could be only Red Bull. Not because I was the official blogger, but you should know the branding that Red Bull is capable of and how they were on top in both the forms of racing today – the circuit and the forests, I mean the racing and the rallying they have been there. They are building a loyal fan base, if you have doubt check out their Facebook page with 25 million likes and almost a million people talking about it.

Just check out this article which underlined how Red Bull has now really become the content and media in a way that they are doing a great job of most importantly selling the energy drink. I have been associated with the brand up close, and some of the branding association and the branding on ground is pretty close to the energy drink literally. Take the case of the Red Bull Racing Cans, the students get to make cars out of Red Bull cans and get to do a race like event with trials, qualifying and the race. For the first time when I watched, I didnt know they had a final with all the cars on the grid! In a way as one participant pointed out you had to control the remote very well and aerodynamics can wait, still it was fun to see the cars going all over and you know how they get stuck in a corner and et all. And there are appeals to the Marshals and Chief stewards after the results are announced.

Then the best one happened when I was with Team Red Bull Racing at Khardung La, running an F1 car at 18,380 feet above MSL to be precise is not everyone’s idea of owning an F1 team. Here’s how they make themselves heard and they are loud about that when they do it.

To top it all they had their Kart Fight this season in India. Its a nice way to be there, and I know for sure what they are capable of, setting the trend as they did a few weeks before the Inaugural GP blazing the road at the India Gate.

Once Yohann Setna in a conversation long ago had said, ‘You wont be surprised if you can see Red Bull on anything that moves, motorsports in particular, and most important they have only one product!’

If you can add up all these, they are slowly building up the momentum to be the franchise that everyone would want to associate with. And you can easily do it with so much of action on the ground and off the ground, at the races, rallies and even in the Himalayas!

On the other hand they have a formidable Young Drivers Program, and that’s getting really into the mode. Daniel Ricciardio who will drive for STR is a Red Bull prodigy in their terminology. You get to be the best under Red Bull.

Now back to the teams, Mc Laren and Ferrari  have so much at stake atleast start pretneding to be guys, and make a match, while 2011 was boring except a couple of races, we need to see some down to the last race happening this year in 2012. Would be interesting to see someone fail me in that aspect.

Button will continue in his form and Lewis will try a resurrection from the bad times he has had on track and his personal life. Fernando and Massa will be watched eagerly by all the F1 fans and that eventually means Ferrari fans at large.

Then there is Mercedes, with Schumi and Nico they are trying hard and probably they were the ones who tried hard last year. Lotus Renault, we can call them with full honours with the other Renault becoming Caterham, will love to see them challenge the guys on top. Will wait to see  how Kimi a part owner too, will play his part and make it happen, we are for sure in for some real fast entertainment. The Iceman is back as an owner/driver at Lotus Renault.

Down the order we have, Force India – Sahara Force India to be honest, only wondering if the Kingfisher’s problem should not rub off on to the team, its been an excellent progress to date for the team. Though I would have loved this team to have an Indian driver in Narain or Karun, I am sceptical of Mallya approving my idea. On that front, I think the erstwhile Lotus Renault did make us look bad when they didnt put Karun in for Indian race giving Mallya a big boost for his idea of Indian drivers not being upto the mark.

Then there is Williams, where are the glorious days Mr. SFW? But I have the highest regards for such an independent team on the grid, lets hope they get some pace and make themselves heard.

Sauber, our Amul’s Brand car if I may call it and then HRT, STR and Marussia to complete the list.

Personally sad to see Sir Richard Branson leave, he is my entrepreneurial hero away from the tech world.

Will write about the teams and the drivers in details in the posts to come.

Till then signing off!

R Senthilkumar

(Indian F1 fan)

Source: WhatsOutt.com

Getting in touch with Sunny is a delight after a long time. I have never ever thought I would be in Delhi sometime of my life. But life is one play and we are all actors.

Coming home to the point, this Sunday I was at Maharaja Agrasen College in Rohini Sec 22. A long trip on the Delhi metro and then on the RTV chugging along to reach me near the bus station and then reaching the wonderful campus. I liked the architectural style which is one of the hall mark of any institution which is world class. Having been to some of the most prestigious institutions I think the architectural design in a sense creates an aura for the students studying there.

Banners and posters welcomed people shouting aloud about the event… Navjyothi Community College, welcomes you, Seminar on career counseling, NCC welcomes Dr. Kiran Bediji, all hand made and one could see the passion and interest it had generated in it.

I called Sunny and then joined in the hall while he was busy giving finishing touches to speaker profiles. The hall was all buzzing with chatter among those kids and some volunteers getting them to streamline them.

Few minutes later the Chairman of the college Dr. Garg arrived and took to the stage and the event started off formally with an announcement that Dr. Kiran Bediji is on her way and expected anytime.

It was left to two young people to manage the show. One was Nisha and another Mubarak the master of ceremonies in English and Hindi. When Nisha addressed the crowd as ‘Guys’ in English, I felt a strong similarity in the way I usually addressed my students earlier. Guys for me meant they had to be ready for the class.

So it had begun well with them announcing what’s in store for them that day.

Ms. Neetu took the stage and started the discussion and put questions on what the day is all about. As the question were fielded and answers generated by the time the students got warmed up, Kiran Mam as she was lovingly called arrived.

For me to see an icon I had always looked upto was a dream come true. It was a historical person I was meeting. Someone who broke the shackles of being the first Woman IPS officer in the independent India. Means so much to the people who should have brought her up and the society as a whole. And the Tihar experiment as I would name it was next to Experiment with truth for me. We haven’t seen Gandhiji in flesh and blood so it is always a part of history, but then here is a person who has challenged the norms or so called norms and lent it a stamp of distinction in making prison a reformative place which the law makers initially visualized. It was bonus to hear her talk how she did that and what actually led her to do what she does always the best way.

Clad in Pyjama kurta and her signature hair style, she looked so down to earth, so motherly and so much compassionate about her presence. Exchanging pleasantries with the people and finally to the stage, Kiran Mam had arrived for all of us. Looking at her from close quarters, I always had wanted to listen to her when she was in Coimbatore but unfortunately it had never happened or I get to know the next day from the Hindu second page that she was at GRD answering a volley of questions.

So the programme had the traditional lighting of the lamp, and when it was getting lit a little slowly, in a sense of humour unmatched, Kiran Bedi said its Navjyoti and it takes time. A crackle of laughter filled the hall. Then it was again the students. There were students who took to the stage for the first time n their life to speak English till then an alien and sophisticated language for them.

One student started well and then the inevitable happened she forgot, a scene that reminded me of my first ever recitation competition way back in sixth standard and what follows is the crying. Never the less these kids were competing not against anybody but against themselves which is breaking the barriers of self, that which is built around them by the places of living and so many other social factors. I think that by reaching out to the stage they had made appoint break that self imposed exile and that they can do it. The first step has been made and now the journey for sure will continue.

It showed the innocence and sometimes the right they could have over their very own Kiran Mam. I did feel these kids were lucky to be around someone like Dr.Kiran Bedi at this age which I believe will be a positive pointer in their lifetime. Going forward, this impression of being a part of the initiative of Dr. Kiran Bedi is going to stick on to them in all parts of the life that is the biggest outcome for the initiative called NCC.

Some more on stage made it happen with how it had transformed life and gave them new found confidence in the way they looked at life and one even hinted that they were not missing the college to their regular counterparts in the city. Almost all said they were happy at the place of learning. Quite a compliment to the people who run the institution and also the faculty who have imparting them not just the syllabi but the way to live and take life. Lot of people who spoke reflected the enthusiasm that they are infected with the movement called Navjyoti. Well they did end their speech with I am Navjyoti which underlines a greater impact of being a part of a revolution none the less.

Some snippets of the speeches included ‘try try try again but not cry cry cry’… this when Nisha the girl who forgot her speech was crying. Some message that. One more was Dr. Kiran Bedi she is a flower and a star forever…

There was an inspirational video with achievements of some of the sporting heroes and how they had to push in everyday in their life to get to that achievement. Carl Lewis for example won 4 gold at the Olympics not just a fluke it meant every day practice for how long years only he knew. Those medals are results of those untiring efforts made day in and day out. Some of my favorites found place including Carl Lewis, Bubka, Schumacher and Pele.

The next speech was by the chief guest was an inspirational one when I also got to know who Maharaj Agrasen was. That it was a 5000 year old legacy was a great surprise, and more than that he was keen to touch on the cultural heritage of the country in terms of secularism and other things he brought to the discussion was a worthy one. He went on to add he was willing to give the campus free for any activity like this and also announced a scholarship for the meritorious needy students during the course of his speech which was very kind and generous of him.

He also reminded students to bring glory to their home, village, city and country starting with home. A very touching way for an academician who was also a political figure before he took the plunge to education and charity. May the likes of Dr. Garg’ tribe increase.

The next was Kiran Bedi Mam herself, personally I was waiting to see and hear and feel the voice. And I wasn’t disappointed when she started off thanking the students and especially so because if not for them this would not have happened. He went on to relate how she does things with minimum resources at disposal and stretch it to the max. It had happened at all levels in her lifetime. Be as a student, studying to the max, playing to the max, be the IPS officer do to the max with the minimum resources and of course the life changing aspect at the Tihar jail to do the max with the minimum.

She went on to give what she called the gurumantra of her life ‘be Samajdhar’ only those who have been that were successful. She was once that samajdhar student, a samajdhar daughter, a samajdhar police officer and the list goes on. She also underlined the importance of reading and studying, rather updating, reflecting how she had continued herself after being an IPS officer went on to do a LLB, then a MA then a PhD and then second PhD and then of course decided to write her book. So the same habit continues till day, reading atleast 4 hours a day. She quoted from the Inspirational video which was shown little earlier on having to practice everyday.

She urged the students to continue studying whatever opportunity presented them and how NCC was willing to make it affordable so that they can make it happen in the life. Updating them would be the real power they can have for themselves.

The students too promised to take home the promise of being samajdhar and implement it wherever possible.
As she finished we had a guest who had accompanied Kiran Bedi Mam, one Mrs Nirupama who was introduced to the crowd by Bedi Mam as a representative of India in Tennis, in her days and was an Asian Champion.

She narrated an incident from their timeline when she had defeated Kiran Mam the first year in the quarter finals. But the next year it was different and it was in Calcutta. That day she was humbly taught a lesson as she said that Kiran was indeed the samjadhar as she just had told students. Luckily that day the other Kiran (the sun) was less bright and saved her day. But she had learnt her lesson.

She also had a moment of awe for all of us when she narrated how Kiran Bediji’s mom used to comfort her daughter and also massage her legs when she’s taking rest. I was left wondering how many children get that kind of parents or how many kids deserve it the other way. It was a touching moment very literally when people later told her that every one was almost moist in their eyes.

With that the formal ceremony was over, and ofcourse in between was the felicitation of the speakers who had taken time off their Sunday and a well deserved token of appreciation with the book ‘I Dare!’ signed by Dr. Kiran Bedi and ofcourse a Thulasi Plant was given. I wanted to know the significance of presenting the Thulasi Plant though I do know that it’s a sacred plant of the Hindu tradition and so dearly loved by Lord Krishna himself.

I also had the opportunity to listen the speakers and Dr. Kiran Mam at the conference hall, wherein people were able to contribute to the way the things can shape up at NCC. Lot of nice ideas and more on how IGNOU was helping the certification etc…

Kiran Mam acknowledges the fact that the team of three people in Navjyoti – were in fact making it happen on their own devising plans and executing them. Call them the three musketeers – taking the mission and vision of the organization forward.

So as the discussion wound up and the speakers waited for the sessions, it was my moment to be introduced to Kiran Mam. Sunny introduced me as a Volunteer from Chyk, and from Coimbatore.

She asked me how I came to know of the days’ events. I told her Sunny had invited me, and as we walked I told her I was well aware of her GRD visits and she said she was going again may be next month.

So it was a dream comes true when I had first spoken to Sunny about meeting Kiran Bedi mam. Also had felt Sunny and the folks were lucky to be a part of such a project.

After Kiran Mam had left, I was back at the places where sessions were going along with Sunny. Some classes had already started and I went to listen to the Hair dressing and beauty, for someone who had thought about this it was a revelation as a career as I was listening to Mr. Rajiv.

One thing I noted was time had gone by me not knowing how fast it had gone by. There are some times when you enjoy doing thing or enjoy some thing time does fly past you by and you won’t know and the same happened.

It was John Milton in his on his blindness who said those also serve that wait and stand, may be I can consider myself like the one to start with.

Thanks Sunny for a wonderful Sunday… there’s so much sun and its rays there – Dr. Kiran Bedi… and literally it has been ray of hope for so many people and Wishing a great success to all that the rays touch on.

Senthilkumar

I do think sometimes you get to spend some extra time on twitter and in case you get interested in something unless you are a Journo or a TV anchor you can be rest assured that your day is gone for a six. Again its a matter of choice and quite often you get to be spending quality time on unnecessary issues like our television anchors do.

Last week esp last two days have been really great for me (@rsenthilkumar) at twittersphere. Monday night was a great time when (Rajdeep Sardesai) @sardesairajdeep answered a question on the issue of Question Hour being wasted. I was on Cloud 9, literally to be getting an answer from Rajdeep Sardesai was no mean achievement.

Then the next was @RashmiBansal, I am to be frank a big fan of hers right from the JAM days, a different person who chose to be different what else. In conversation with her and actually its because of her impact (my entrepreneur label is still being bandied about) she tweeted on the business and wished me goodluck…

Well then ofcourse you have @Chetan_Bhagat, as I was watching the time line, TIME posted that the 2010 TIME 100 list was out and and I had also quit twitter that moment and it struck me I had to check if CB was there I had voted for him, then I caught up with Chetan Bhagat with the news breaking news rather and it was kind of him to say thanks with a buddy added against my name…

I also have had the privilege of being tweeted by @Lalit_Modi the man behind the IPL and the fiasco that followed it. Then ofcourse @Smitarnair makes it a point to answer everytime she can. Thanks.

I believe this twitter has the ability to break the barriers and make it fruitful for the author and the readers alike the case of CB and his fans.

Am so happy for the tweets and it means a lot, a bit of recognition if i may say so of being another Twitterer.

R Senthilkumar

Absolutely thoughtful of Google to dedicate this to this super human of our times….

Gandhi Jayanthi Today…

I clicked on it and it showed the answers for the word Gandhi… and I think the background looks like Khadi…

Here’s another great ad which rocked at ad festivals…

Shashi Tharoor before he landed at Africa had landed in a more troublesome twittering. Poor Shashi answering to a question he had used the same words…. it was a mistake…

The whole of the country was in debate and I was wondering how come man in question is n’t replying… he was in Africa.

All this only goes to show how we are such a crazy nation and am afraid if we are trying to ape America.

On other note, the former Media Advisor to our present PM said in a way that those who are twittering or those kind are really a minority now thats a statistic we should consider to eradicate…

On the F1 front, the Renault stands exposed by the men who were the face of Renault. Now what is the big Q out at the paddock…

I wrote an open letter to Vijay Mallya and thot it fit not to publish that…