Category Archives: Advertising

Microsoft Launches Lumia 532 and Lumia 435 at affordable prices…

Lumia532_Marketing_4_DSIM1 (1)

Lumia435_Front_Green_DSIM

Bangalore, 20, February 2015 — Microsoft today launched its two most affordable Lumia devices till date, the Microsoft Lumia 532and Microsoft Lumia 435. With a great 5MP camera, premium layered design, Glance screen, front facing camera, 1GB Ram and more memory, Lumia 532 enables people to achieve their goals and accomplish more with the best of Microsoft’s experiences. The Lumia 435 is the first 400 series Lumia and the most affordable Lumia yet. Lumia 532 and Lumia 435 deliver competitive hardware alongside innovative software that will continue to receive the very latest updates and enhancements, keeping users up-to-date with the best new features.

Offering the latest Windows Phone 8.1 operating system and Lumia Denim, the Lumia 435 opens up the Lumia Windows Phone experience to even more people. Lumia 435 is available at a best buy price of INR 5999/- and Lumia 532 will be available at a best buy price of INR 6499/- starting 19th February, 2015.

The Lumia 532 and Lumia 435 bring the latest Windows Phone experiences to newer price points, without compromising on innovation and overall experiences

  • Comes with the latest version of Windows Phone 8.1 and the Lumia Denim update, complete with one-swipe Action Centre, Word Flow and Live Folders
  • Capture photos quickly and easily with Lumia Camera right out of the box, and take, edit and share great selfies with the front-facing camera and Lumia Selfie app
  • Smoothly enjoy all of your favourite websites, leading apps and games thanks to the on-board 1GB of memory, 8GB of on-board storage and a dual core processor on the Lumia 435. For those who want more power, the Lumia 532 comes with a quad core processor
  • Stay up-to-date with the best features through regular updates to Windows

More on the Go with the new Lumia 532 and Lumia 435

  • Make memorable Skype video calls and seamlessly switch between voice and video with built-in Skype integration and the front facing camera
  • Access, edit and share Word, Excel and PowerPoint documents and OneNote notebooks wherever you are, with the pre-installed Office suite
  • Save and sync photos, videos and Office documents securely with up to 30GB of free OneDrive cloud storage
  • Connect with work and personal e-mail while on the go, with Microsoft Outlook built-in

The India offer for Lumia 532 and Lumia 435

  • All Lumia 532 and Lumia 435 owners on Airtel subscriptions will get to enjoy 500 MB data internet pack per month, free of cost for 2 months.
  • Travellers can use the Windows Phone RedBus app on their Lumia 532 and Lumia 435 and get Rs. 1500/- worth of discounts on bus tickets over 6 single trips through the app (Rs. 250 off on every trip for 6 journeys – Valid for 6 months from the date of app activation)
  • Paytm, India’s largest mobile payments service will offer Rs. 750/- cashback of recharges through the Paytm app (Rs. 150 off every month for 5 months)
  • Consumers can now make your phonebook smarter with Truecaller, get 6 months of Truecaller Premium subscription worth Rs. 360/- free

Lumia 435 and Lumia 532 will begin rolling out in India in February. Both devices will be available in bright green, bright orange, white and black, and will be available in single and dual SIM variants.

Tech specs summary:

  Lumia 435 Lumia 532
Operating system Windows Phone 8.1 with Lumia Denim Windows Phone 8.1 with Lumia Denim
Display 4” WVGA 800×480 screen 4” WVGA 800×480 screen
Battery 1560 mAhbattery 1560 mAhbattery
Processor Dual Core Snapdragon 200 processor Quad Core Snapdragon 200 processor
Main camera 2 MP, Lumia Camera 5 MP, Lumia Camera, LED flash
Front facing camera VGA 0.3 MP VGA 0.3 MP
Memory 8GB + up to 30 GB free OneDrive, micro SD up to 128GB + 1GB RAM 8GB + up to 30 GB free OneDrive, micro SD up to 128GB + 1GB RAM

About Microsoft

Founded in 1975, Microsoft (NASDAQ “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.

About Microsoft Devices

The Microsoft Devices Group includes award-winning hardware used by over a billion people around the world, including Lumia smartphones and tablets, Nokia mobile phones, Xbox hardware, Surface, Perceptive Pixel products, and accessories.

You got a ping! – there’s a message on your mobile!

Social Media Week

There was a time when we could go on with our work without any hindrance. There was a time you had to be at the desk to be on FaceBook well orkut some days ago.

1994_phonesI remember the first  mobile some time in early 2000, I had was the Motorola almost the size of the Cordless phone that we had, the closest resemblance is the second one in the pic, the yellow monochrome screen would flash the number of the person calling in digital font if you can understand what I mean.

The cost was also not that cheap some 16 rupees for incoming and outgoing at double the cost. As days passed by, our regional brand Aircel made the first move making the incoming free and everyone followed suit.

The internet story was happening alongside with dial-up and other ISDN and things like that and the early social was orkut and some hi5 and some myspace et al. There were some other Indian sites with forgettable names. So we would wait for the evening to check what is happening to the orkut scraps as they we called and wait for some testimonials sometimes.

The times went fast literally in case of internet adoption it had overtaken all the media, the tv, the land phone etc… The mobile phones especially the smart fancy & most advanced with internet connections were sought after and did cost a bomb; not to forget the Apple series iPhone making it a way of life.

But all this changed when the Indian smart phone manufacturers like Micromax and Karbonn started it with a price that could be afforded by the large set of population and that’s when the Facebook and twitter came inbuilt and well the life has not been same again for the Indian population.

I am also lucky to be a part of that population who had access to a decent feature phone and upgraded to a smart Blackberry out of corporate style and then ofcourse to the Android next. All those times I have been connected 24/7 to internet and FB and twitter.

There was this innate urge to check them out, literally every now and then when there is a beep saying there is a message somewhere on one of those apps. On a personal  level it has closed the time gap in being in touch. I know what my friends are upto, the twitter timelines and what to expect that day at the news night.

You will have the best of the updated news and the most important things being discussed. You will feel as if you would have lost a part of yourself if you don’t carry the phone with you. There were times when you missed the phone at home and then felt as if you have lost yourself and get back. Its become a part of you, whether you are working or even when you go for a walk. You need it along with you.

Especially the social going mobile is the biggest thing that happened in this  century and the fact is that the next generation would be introduced to the social on mobile and to think we were all a part of the web based Facebook generation. I personally am a big fan of the same. The acquisition of Instagram and later Whatsapp by Facebook is a pointer to mobile first thinking by everyone. (you can read my blog on the same clicking on the names)

That being connected and being engaged got a new paradigm shift with the advent of social on mobile. There is a new generation of millennial  who are hooked to the mobile phone and everything is happening out there.

I would be missing out if the video and the messengers are not mentioned apart from the usual social. The songs then the videos from YouTube or any other player has come to be a part of the content consumption so much so that we don’t know how much of video content we are viewing.

As I am keying I have been served ads on an app named “Hotstar” promising to give all the tv content across the mobile screens. The mobile has for once and all changed the way we are, and the way we think perhaps the way we live.

Just take a look at this report and the future is going to be mobile all the way. “India — the world’s second largest Facebook audience – will surpass 100 million mobile phone Facebook users for the first time this year and by 2017, will have more mobile Facebook users than the US,” eMarketer said.

The above is a part of the report that appeared on Jan 22nd 2015 in the Economic Times, well not so long ago.

As we speak we have seen how social is an integral part of politics today with the result of AAP making a big win. We know both the victors in 2014 and now did use social to a great extent and ofcourse with precision that was characteristic of both the winners.

The mobile will today make the internet accessible to the most rural part of the country. And thanks to Mark Zuckerberg, the Founder of Facebook he has initiated internet.org in India today to give free access to internet in some states.

I am sure we can go on and on on how mobile has impacted us so much. I leave you with one small incident, a young techie had taught his mom to use a feature phone especially on how to text. Mom sent a message promptly the next noon asking – did you have lunch?

So much for bringing the family together even with a text. Imagine a Skype call or the voice on Viber or IMO. I am a happy go lucky guy simply because I got to study these and live these as a part of my job! What more can one ask for.

On the professional side there has been a big change with the apps and tools which help you and make things at ease. So you have all those things at the touch of a button or say a swipe or a tap.

Definitely as a professional in digital and internet of things and personally I am sure the mobile is a way of life going forward and ask me, the bandwidth and internet story has only just begun with the mobile enabling it  and making it happen all the way!

“I am participating in the #SMWBangalore activity at BlogAdda in association with Social Media Week Bangalore

Senthilkumar R

Get Quikr NXT! Chat your way to a sale!

brandcover

SO Quikr is getting quick at innovation. Ask me why, simple the reason why people are getting on with Whatsapp, well you got ! Its the way people are getting to chat, like fish to water.

I have been a user already and some of the best part of the listing have already been detailed in my old blog post.

And when they announced the Chat as a feature I am sure the company has its customers beat with it. Now to the Chat Messenger NXT across the app and the desktop, thats a big leap for a classifieds site to do that a chat as a part of their service at no cost.

quikr_1

So here the screenshot show the NXT at the right hand corner and you are ready to chat away sell or buy things as you chat.

So why is it that great?? you ask me. Let me explain.  Take a look at the screen shot below!

quikr_2

There are many reason but lets take the three which impressed me the most.

1. Real Time : I want to sell it now! Well get on with that on chat. You know you got a customer on line. That’s the easy way it works. You know the party is online and then talk with them once you have initiated the chat.  No need to call and then disturb both ways.

2. Instantly Share Images: Well we all know a picture is worth a thousand words – truly put send them as many angles you want them to see the product and convince themselves before they buy it out. I think this is one of the killer ideas to have in the chat. Any doubt will be laid to rest and they can finalize the deal faster. And yeah it is done with a click as easy it can get.

3. Make your contact details private: Privacy Privacy and privacy! Oh forget that, unless you are a dealer, getting our number online is pretty tough. Open to tele-marketing calls and what not, and you might get calls long after the product is sold and many more instances where you just think why did I have to give my number to everyone even if they wont buy the product at the end of half an hour call!

Now that’s not gonna happen again. You decide to take a call only when you want to finalise for sure. Your number remains yours isn’t that a great way to sell or shop?

Apart from that you can archive the chats and also block unwanted chats too. Now who said you need to shout all the way to sell your products online. Chat your way to selling  or buying something you want to sell / buy.

Welcome to Quikr NXT chat.

Senthilkumar

This is a part of #indiblogger #happyhours

Have you Blogged offline?

Diary

 

 

 

 

 

 

 

 

 

Some ten years or so back, blogging was a technical kind of thing when it got introduced, rather it was the techies who lapped it up first. But slowly when the people got to know it was easy to blog rather keep an online diary, it spread like wild fire and it was like everyone wanted to blog.

So some ten years before, I was like why should I blog.  But the call of writing your online diary was immense. Oh forget the online stuff, how many of us were used to writing diaries.

Earlier it was a big thing for us to receive a complimentary diary and flaunt it in school. The best diary had plastic overs and some had day pages and rest used to be 2 days a page.

The design of the diary was the premium we had and it had information on everything especially the STD code and the ISD code as if we were going to use them. Those days you had to book a trunk call to call your distant relatives – who were really at a distance!

So what did we scribble in our diary, some facets that we do on Facebook a bit of it may be, since we were looking at noting what happened. One of my entry was birthdays, then exams and results, then meeting dignitaries or listening to them on special school days.

Possibly this was very personal unlike Facebook or this blog / post which everyone gets to see. There would be serious repercussions if you ever happen to open the diary unlike the blog which I am posting and asking everybody to like / comment / share.

The siblings took care not to open the diaries or even if they did it would be a secret. The diary will also have the resolutions sometimes, which I wrote about in the first post. Some interesting tid bits would be the class crush in a code name, the fav actor / actress they love, and they had nothing to compare and make themselves heard.

We were all normal human beings unlike Anne Frank whose diary is probably the most read one since World War II. That was a revelation. So sometimes I also thought the diaries would have to be like this.

The other diary we hated was the school diary with teachers’ notes, homework, more home work and more home work and also had good, bad and satisfactory written all over.

I did have notes written when you know the time of just jotting down had been crossed. It was also a handwriting exercise if you ask me, you got to write between two small lines.

This used to be fun too. Hmm was just thinking how the diary writing has evolved into blogging, then has gone to become a marketing tool and bloggers are celebrated!

I can feel happy that across these milestones I have been able to be a part of top 50 bloggers in the country. Perhaps the dairy writing which i did still helps.

So tell me how many of you have any diaries or still writing ?

Cheers

Senthil

 

 

The reason why I quit Facebook!

keep-calm-i-just-quit-facebook

 

Ok Now that I have your attention, Let me put it this way, I don’t think I will quit Facebook for may be another 5 years. There are different ways of looking at why you got to be on Facebook. On the face of it, its connects people known / unknown. I am actually wary of those unknown friend requests that keep cropping up.

My only criteria in accepting a friendship request is the number of mutual friends, possibly thats the yardstick that you need to have the way to be friendly. Don’t have to accept every fb request. Thats a little gyan for everyone especially the ladies. I still wonder why you would accept a Fb request from a stranger.

Now to why I wont be quitting FB! FB perhaps has had the best of times when it reconnects people after a long time.

Try doing it, you can actually search for your school friends and college friends, who are far and wide in literal sense and reconnect with them. I am sure this would not have been possible without this approach.

I have met friends say after 20 long years reconnected with them through Facebook – met them offline and we still talk. Isn’t that a nice way of looking at it. We get to see people getting married though they would not have invited you too! :P

On the other side of marketing any medium which comes to you free has to survive on advertising and that will be they way forward for any of the new ventures too. How would you expect Facebook to be free, be connected to everyone, be narcissist and post selfies on selfies and complain when they advertise on Facebook.

Imagine someone asking money for every post that you make, haha half the population wont even go neat especially in Indian context.

And for other who take privacy as a concern, please note that there are enough safeguards in the net if you are looking at it. On the other hand every time you fill a registration form and click I accept, please read it fully and then accept it before complaining.

The fact today is I have read all the terms and conditions is the biggest joke that we make on ourselves.

The next time you don’t want someone to see your pic please select the privacy options and then do the post.

Its like this, a sharpened knife by itself is not a dangerous tool. It is actually the user it could be surgeon who would help you or it could be the dangerous one.

So next time you are Facebook think about how its changed your life for the better, and yeah sometime later I shall say how best to use it and make it worthwhile being on Facebook and may be earn a living too!

Cheers

One post a day 10/30

 

 

The banking paradigm shift is here with Kotak Jifi! Banking goes social!

Now the biggest question is why would someone love banking? The very thought of a bank is enough to make you think arree yaar. Though the private banks have made it a breeze to bank, still the thought of going to a bank has now become a real issue at hand with everyone hard pressed for time.

Kotak is now Jifi

Kotak is now Jifi

 

 

 

 

 

The banks are also becoming innovative and making changes in the way we do banking. So its smart of the banks to go to place where you will find people spend their time. Look no further and Kotak probably got it all right with its new Jifi Account being tied to the social component of internet. The banking goes social is the idea whose time has come and aptly named Jifi, Kotak Bank has a new product that would be too good to really think about.

Imagine not going out of your social network and yet keep track of the banking esp on twitter, that should be the best thing to happen. Something like getting your bank balance on a Direct Message once we tweet with a hashtag for balance. That would be taking the banking to its logical conclusion – banking is now social.

On the other side your opening a Kotak Jifi account is a breeze and all you need is your social handle to login first and then in a matter of minutes you would be staring at your dashboard.

A little offline work includes the bank staff coming to collect an address proof and a little documentation.  Then a weeks time you have your nice Jifi Card all set to bank the normal way too.

Did I tell you that this is a zero balance account. Yeah you have it so easy if you ask me no minimum balance, non interest bearing current account.

You could refer your friends and get rewarded with cool prizes and vouchers like a Uber trip which was offered  in some select cities.

Kotak Platinum

A tweet could do most of the jobs! account updates, cheque book request et al.

Any social or transaction gets rewarded and you are a part of a loyalty club, add to that the first year od Jifi Platinum Chip Debit Card is free. Access to Mobile Banking & Offers app, to bank on the go plus Free NEFT through Net Banking.

What more could you ask for in a n bank account. I got my welcome kit and the PIN separately in two days. It was a breeze and now looking forward to bank on my twitter timeline.

So the next time some one is gonna ask me what I am doing on twitter, hte answer would be “banking” and I am sure the heads would turn.

Senthilkumar

ComScore’s India’s Online Display Ad Landscape

A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.

From ComScore

Have a look at this infographic, pretty interesting insights…

 

India’s Online Display Ad Landscape

”India’s

The Tanishq ad that set the industry talking about it…

So even before the ad made its presence in the twitter, I came across this beautiful ad and it was half way through the first time I watched it. The next time it aired, I was like ok the Indian woman has arrived finally and how.

There is a personal reason attached to it, nevertheless the take was a poignant one if you ask me. The cute little one, the way she goes to see her mom being decked up and arriving for the ceremony.

Quite often these kids ask: why was I not invited to your wedding, where was I? I am not in the photograph? How dare you etc? So it was a cute one when she insists that she also wants to go ’round and round’ pretty body language and verbal that.

The best part is yet to come. The would be husband seeing her forlorn, calls out and carries her in his arms and completes the traditional ritual.

The last scene closes in on when the daughter asks if she can call him Daddy.

This would have gone off, but there are somethings which made it spectacular as they say. One of the argument was the bride was dusky, cmon guys half the population in Tamilnadu and Kerala are dusky, so all those guys out there talking wah dusky, do they think they dont get married at all?

If you wana know what being dusky  means, ask Vivek he will explain in his Sivaji style. Jokes apart, why are we even celebrating this? Is n’t acknowledging that we were discriminating all these days.

Its the same industry which launched Genelia in an ad where she becomes, fairer and gets a job! Check with Director Cheran with his movie – Autograph!

Anyways on another level we should give it to the brand to make the second marriage a celebration like no other. Its for both the bride and the groom. As always the groom doesn’t gets the credit.

Here go watch the ad now:

Ultra Mintz – Sugar free power mints from ITC

There was a beautiful gift pack from Blogadda! They know enough ways to actually surprise you!

Opening the box, it was so beautifully packed and a cute tin pack emerged. I loved the package, it meant some thing cool, that I would soon find out. Not just cool, extraordinarily cool!

This latest offering from ITC is bound to make you lose to Ultra Mintz and I am sure you will look to actually show off the piece de art in your hand that cute box which has the mints – clearly stated premium and powerful sugar free mints.

DSC_0432

It was mouth watering to see the mints drop out of the cute little container and popping it was the first sensation you would be taken to such a grand level of mild and soothing mint. It was powerfully mixed and then it makes all the difference. Just goes all the way starting those sensations of soothing your throat and also sure to tickle your sense of smell. You get a free and nice breath of life, literally.

DSC_0437The taste lingers on while the mint slowly melts into your mouth and you dont want to lose it fast. Leaves you with a clean and refreshing feeling after every popping of a mint.

ITC should be commended for packing a punch of such magnitude that you would want more. It was extra strong and tastes as much as being sugar free you can go popping as you wish.

DSC_0434

The best part is this, you get to show off this nice little tin package and take it out in a style and then pop it in.

And when you know the ingredients that went into the making of these little powerful mints,  you will be really be impressed; well the finest quality of menthol and the best peppermint are from France.

The pack has 60 mints and is priced competitively at INR. 50 and I am sure this pricing will be an easy one for the kind of product which is on offer.

DSC_0436

The overall feel is that the pack will attract the young and the old alike especially those who will like the premiumness of the product and there is also a style quotient attached to it a kind of branding if you want to call it that.

So here’s my verdict on this product, very premium packaging black always has that tag attached to it, not to forget the product here is the winner and it’s awesome to say the least! ITC has a winner in the Ultra Mintz and going by the social media reactions I am sure this will rock the market that its targetted to.

You will surely find this in the car or in the table of those cool guys that you associate with and the coolness will for sure spread like wild fire.

Thanks BlogAdda for the opportunity to taste and review, tickling our senses all the way. Thanks ITC for a nice product and a nice experience if I should put it that way, and well rest assured that I shall be a good customer popping in the Ultra Mintz whenever I want to .

“I am reviewing mint-o Ultramintz as a part of the Product Reviews Program at BlogAdda”

Amaze-ing Honda Hangout! #amazesmeontheroad

It was a nice setting, a Saturday morning in Bengaluru’s weather and driving the pot filled roads. I reach Taj Vivanta not before being introduced midway to Karthik, a privateer rally driver. Very interesting exchanges on motorsports and entrepreneurship follows.

At the venue of Honda Hangout, get to meet those bloggers at arms and the Bloggers Mind team! And we settle after a nice breakfast! I could see cars lined up for the day.

The official itinerary had the normal stuff and we were led through a very long and interesting presentation on the Honda Amaze and how it came to be the car that it is today.

Also got to see a couple of nice Honda television commercials: Check this one!

The Honda Amaze is a greatly conceived car and has the Honda DNA and the Diesel version has the power and sensitivity to a great extent. This is a culmination of studies and insights from ground zero. In one of the answers the team said they had studied some 20 different road bumps to get to the right ride height. The space in the back seats also marks the importance of leg room and they have optimised the boot.

So we were all set, in groups of three people and a member Bloggers Mind. It happened that I was a part of the first car!

All set the first impressions were obvious ones, a grand looking car, nice front grill with trademark Honda Logo the lights were also clear and flowing with the lines, then there was the fog lamps.Oh these cars comes in beautiful colours too!

DSC_0080

The back of the car was also very well styled. Looks pretty with the lights on! The chrome band adds to the look.

DSC_0079

Look inside is a nice console, would have loved the music system and the AC panel flowing down rather than being two different sets. You will find three colours on the panel , its pretty sleek to an extent, and the plastic look actually makes it little cheap.

Otherwise the dual tone interiors are a delight to soak in. One serious stuff they missed is the BLUE TOOTH! Yes it doesn’t have blue tooth connectivity.

The steering is collapsible ie tiltable, has Airbags, has music controls at your fingertips, so you dont strech yourself in the city riding. On the other hand the seat has a height adjuster, so you know if you are not able to reach the clutch, you know what to do!

The wind shield is a special one with heat control, another amaze-ing feature if you can call it.

I must admit that noise control is par excellence, you would wonder if the car is on, well checked with revs to confirm it.

The ORVMs can be handled from inside and it also has a sporty feel to it with the indicator lights on.

DSC_0039

So we were all set to drive and test it to the limits, yeah we mean that! :)

DSC_0019

Before that let me add the cup holders were a delight it actually was able to hold real 2 bottles. The back seat also had bottle holders very amply spaced out.

A tidbit here: The product team actually collected over 200 bottles from the people at office to finalise the size of the holder.

So we hit the road!

The car was responding so well to the city roads!

Very comfortable in 2nd and 3rd gears too, pretty responsive steering and very close turning radius helps you navigate the city, the traffic the signals and the pot holes in abundance.

The verdict is out half way – very nice city car!

DSC_0054

So we would be touching the high way to actually try going that extra distance and feel the car.

And here we tested it to limits, just look at the snap below! Its a manual setting in the camera, and i was able to take this shot on the highway, it felt like breeze no hangups and no pretence of being fast!

DSC_0052

Pretty nice build I must say! But when I drove I was wondering if we needed an extra bit of power, may be its the light weight on the aluminium engine that makes you feel so! So far its been a great ride and Honda Amazes truly!

DSC_0036

 

The engine is pretty powerful and makes for a great drive in city and also on the highway! A 1.5 L iDTEC gives a 100 ps power! Very peppy and responsive as already discussed.

DSC_0081

The boot space is optimum, and you have a nice package from Honda! Altogether a great packaging for the Indian consumers and Amaze does the most important thing in fuel efficiency, we did clock over 18 Kmpl on the go and we had really taken it for a ride literally, while another team did make it at 22.4 kmpl! Thats the one big news you were waiting for. So you have a cool sedan and a nice mileage, did someone ask kitna deti hai? ;)

A very nice package value for money and you will love the Honda tag! Going by the waiting period you know they have done the rightest thing, and they are working overtime to reduce that to a half the time with a third shift at their facility.

A nice Honda Hangout with even the team coming from Product management and the marketing made it awesome, simple because they were all ears to the feedback, and that I would say would make all the difference.

Some offbeat shots below!

DSC_0067

DSC_0069

DSC_0072

Thanks to Bloggers Mind for this wonderful opportunity! Had a great time and will cherish this experience forever. It was different social media experiment taking it offline :) and discussing things online!

Senthilkumar Rajappan