Category Archives: Advertising

Have you Blogged offline?

Diary

 

 

 

 

 

 

 

 

 

Some ten years or so back, blogging was a technical kind of thing when it got introduced, rather it was the techies who lapped it up first. But slowly when the people got to know it was easy to blog rather keep an online diary, it spread like wild fire and it was like everyone wanted to blog.

So some ten years before, I was like why should I blog.  But the call of writing your online diary was immense. Oh forget the online stuff, how many of us were used to writing diaries.

Earlier it was a big thing for us to receive a complimentary diary and flaunt it in school. The best diary had plastic overs and some had day pages and rest used to be 2 days a page.

The design of the diary was the premium we had and it had information on everything especially the STD code and the ISD code as if we were going to use them. Those days you had to book a trunk call to call your distant relatives – who were really at a distance!

So what did we scribble in our diary, some facets that we do on Facebook a bit of it may be, since we were looking at noting what happened. One of my entry was birthdays, then exams and results, then meeting dignitaries or listening to them on special school days.

Possibly this was very personal unlike Facebook or this blog / post which everyone gets to see. There would be serious repercussions if you ever happen to open the diary unlike the blog which I am posting and asking everybody to like / comment / share.

The siblings took care not to open the diaries or even if they did it would be a secret. The diary will also have the resolutions sometimes, which I wrote about in the first post. Some interesting tid bits would be the class crush in a code name, the fav actor / actress they love, and they had nothing to compare and make themselves heard.

We were all normal human beings unlike Anne Frank whose diary is probably the most read one since World War II. That was a revelation. So sometimes I also thought the diaries would have to be like this.

The other diary we hated was the school diary with teachers’ notes, homework, more home work and more home work and also had good, bad and satisfactory written all over.

I did have notes written when you know the time of just jotting down had been crossed. It was also a handwriting exercise if you ask me, you got to write between two small lines.

This used to be fun too. Hmm was just thinking how the diary writing has evolved into blogging, then has gone to become a marketing tool and bloggers are celebrated!

I can feel happy that across these milestones I have been able to be a part of top 50 bloggers in the country. Perhaps the dairy writing which i did still helps.

So tell me how many of you have any diaries or still writing ?

Cheers

Senthil

 

 

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

The reason why I quit Facebook!

keep-calm-i-just-quit-facebook

 

Ok Now that I have your attention, Let me put it this way, I don’t think I will quit Facebook for may be another 5 years. There are different ways of looking at why you got to be on Facebook. On the face of it, its connects people known / unknown. I am actually wary of those unknown friend requests that keep cropping up.

My only criteria in accepting a friendship request is the number of mutual friends, possibly thats the yardstick that you need to have the way to be friendly. Don’t have to accept every fb request. Thats a little gyan for everyone especially the ladies. I still wonder why you would accept a Fb request from a stranger.

Now to why I wont be quitting FB! FB perhaps has had the best of times when it reconnects people after a long time.

Try doing it, you can actually search for your school friends and college friends, who are far and wide in literal sense and reconnect with them. I am sure this would not have been possible without this approach.

I have met friends say after 20 long years reconnected with them through Facebook – met them offline and we still talk. Isn’t that a nice way of looking at it. We get to see people getting married though they would not have invited you too! :P

On the other side of marketing any medium which comes to you free has to survive on advertising and that will be they way forward for any of the new ventures too. How would you expect Facebook to be free, be connected to everyone, be narcissist and post selfies on selfies and complain when they advertise on Facebook.

Imagine someone asking money for every post that you make, haha half the population wont even go neat especially in Indian context.

And for other who take privacy as a concern, please note that there are enough safeguards in the net if you are looking at it. On the other hand every time you fill a registration form and click I accept, please read it fully and then accept it before complaining.

The fact today is I have read all the terms and conditions is the biggest joke that we make on ourselves.

The next time you don’t want someone to see your pic please select the privacy options and then do the post.

Its like this, a sharpened knife by itself is not a dangerous tool. It is actually the user it could be surgeon who would help you or it could be the dangerous one.

So next time you are Facebook think about how its changed your life for the better, and yeah sometime later I shall say how best to use it and make it worthwhile being on Facebook and may be earn a living too!

Cheers

One post a day 10/30

 

 

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

The banking paradigm shift is here with Kotak Jifi! Banking goes social!

Now the biggest question is why would someone love banking? The very thought of a bank is enough to make you think arree yaar. Though the private banks have made it a breeze to bank, still the thought of going to a bank has now become a real issue at hand with everyone hard pressed for time.

Kotak is now Jifi

Kotak is now Jifi

 

 

 

 

 

The banks are also becoming innovative and making changes in the way we do banking. So its smart of the banks to go to place where you will find people spend their time. Look no further and Kotak probably got it all right with its new Jifi Account being tied to the social component of internet. The banking goes social is the idea whose time has come and aptly named Jifi, Kotak Bank has a new product that would be too good to really think about.

Imagine not going out of your social network and yet keep track of the banking esp on twitter, that should be the best thing to happen. Something like getting your bank balance on a Direct Message once we tweet with a hashtag for balance. That would be taking the banking to its logical conclusion – banking is now social.

On the other side your opening a Kotak Jifi account is a breeze and all you need is your social handle to login first and then in a matter of minutes you would be staring at your dashboard.

A little offline work includes the bank staff coming to collect an address proof and a little documentation.  Then a weeks time you have your nice Jifi Card all set to bank the normal way too.

Did I tell you that this is a zero balance account. Yeah you have it so easy if you ask me no minimum balance, non interest bearing current account.

You could refer your friends and get rewarded with cool prizes and vouchers like a Uber trip which was offered  in some select cities.

Kotak Platinum

A tweet could do most of the jobs! account updates, cheque book request et al.

Any social or transaction gets rewarded and you are a part of a loyalty club, add to that the first year od Jifi Platinum Chip Debit Card is free. Access to Mobile Banking & Offers app, to bank on the go plus Free NEFT through Net Banking.

What more could you ask for in a n bank account. I got my welcome kit and the PIN separately in two days. It was a breeze and now looking forward to bank on my twitter timeline.

So the next time some one is gonna ask me what I am doing on twitter, hte answer would be “banking” and I am sure the heads would turn.

Senthilkumar

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

ComScore’s India’s Online Display Ad Landscape

A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.

From ComScore

Have a look at this infographic, pretty interesting insights…

 

India’s Online Display Ad Landscape

”India’s

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

The Tanishq ad that set the industry talking about it…

So even before the ad made its presence in the twitter, I came across this beautiful ad and it was half way through the first time I watched it. The next time it aired, I was like ok the Indian woman has arrived finally and how.

There is a personal reason attached to it, nevertheless the take was a poignant one if you ask me. The cute little one, the way she goes to see her mom being decked up and arriving for the ceremony.

Quite often these kids ask: why was I not invited to your wedding, where was I? I am not in the photograph? How dare you etc? So it was a cute one when she insists that she also wants to go ’round and round’ pretty body language and verbal that.

The best part is yet to come. The would be husband seeing her forlorn, calls out and carries her in his arms and completes the traditional ritual.

The last scene closes in on when the daughter asks if she can call him Daddy.

This would have gone off, but there are somethings which made it spectacular as they say. One of the argument was the bride was dusky, cmon guys half the population in Tamilnadu and Kerala are dusky, so all those guys out there talking wah dusky, do they think they dont get married at all?

If you wana know what being dusky  means, ask Vivek he will explain in his Sivaji style. Jokes apart, why are we even celebrating this? Is n’t acknowledging that we were discriminating all these days.

Its the same industry which launched Genelia in an ad where she becomes, fairer and gets a job! Check with Director Cheran with his movie – Autograph!

Anyways on another level we should give it to the brand to make the second marriage a celebration like no other. Its for both the bride and the groom. As always the groom doesn’t gets the credit.

Here go watch the ad now:

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Ultra Mintz – Sugar free power mints from ITC

There was a beautiful gift pack from Blogadda! They know enough ways to actually surprise you!

Opening the box, it was so beautifully packed and a cute tin pack emerged. I loved the package, it meant some thing cool, that I would soon find out. Not just cool, extraordinarily cool!

This latest offering from ITC is bound to make you lose to Ultra Mintz and I am sure you will look to actually show off the piece de art in your hand that cute box which has the mints – clearly stated premium and powerful sugar free mints.

DSC_0432

It was mouth watering to see the mints drop out of the cute little container and popping it was the first sensation you would be taken to such a grand level of mild and soothing mint. It was powerfully mixed and then it makes all the difference. Just goes all the way starting those sensations of soothing your throat and also sure to tickle your sense of smell. You get a free and nice breath of life, literally.

DSC_0437The taste lingers on while the mint slowly melts into your mouth and you dont want to lose it fast. Leaves you with a clean and refreshing feeling after every popping of a mint.

ITC should be commended for packing a punch of such magnitude that you would want more. It was extra strong and tastes as much as being sugar free you can go popping as you wish.

DSC_0434

The best part is this, you get to show off this nice little tin package and take it out in a style and then pop it in.

And when you know the ingredients that went into the making of these little powerful mints,  you will be really be impressed; well the finest quality of menthol and the best peppermint are from France.

The pack has 60 mints and is priced competitively at INR. 50 and I am sure this pricing will be an easy one for the kind of product which is on offer.

DSC_0436

The overall feel is that the pack will attract the young and the old alike especially those who will like the premiumness of the product and there is also a style quotient attached to it a kind of branding if you want to call it that.

So here’s my verdict on this product, very premium packaging black always has that tag attached to it, not to forget the product here is the winner and it’s awesome to say the least! ITC has a winner in the Ultra Mintz and going by the social media reactions I am sure this will rock the market that its targetted to.

You will surely find this in the car or in the table of those cool guys that you associate with and the coolness will for sure spread like wild fire.

Thanks BlogAdda for the opportunity to taste and review, tickling our senses all the way. Thanks ITC for a nice product and a nice experience if I should put it that way, and well rest assured that I shall be a good customer popping in the Ultra Mintz whenever I want to .

“I am reviewing mint-o Ultramintz as a part of the Product Reviews Program at BlogAdda”

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Amaze-ing Honda Hangout! #amazesmeontheroad

It was a nice setting, a Saturday morning in Bengaluru’s weather and driving the pot filled roads. I reach Taj Vivanta not before being introduced midway to Karthik, a privateer rally driver. Very interesting exchanges on motorsports and entrepreneurship follows.

At the venue of Honda Hangout, get to meet those bloggers at arms and the Bloggers Mind team! And we settle after a nice breakfast! I could see cars lined up for the day.

The official itinerary had the normal stuff and we were led through a very long and interesting presentation on the Honda Amaze and how it came to be the car that it is today.

Also got to see a couple of nice Honda television commercials: Check this one!

The Honda Amaze is a greatly conceived car and has the Honda DNA and the Diesel version has the power and sensitivity to a great extent. This is a culmination of studies and insights from ground zero. In one of the answers the team said they had studied some 20 different road bumps to get to the right ride height. The space in the back seats also marks the importance of leg room and they have optimised the boot.

So we were all set, in groups of three people and a member Bloggers Mind. It happened that I was a part of the first car!

All set the first impressions were obvious ones, a grand looking car, nice front grill with trademark Honda Logo the lights were also clear and flowing with the lines, then there was the fog lamps.Oh these cars comes in beautiful colours too!

DSC_0080

The back of the car was also very well styled. Looks pretty with the lights on! The chrome band adds to the look.

DSC_0079

Look inside is a nice console, would have loved the music system and the AC panel flowing down rather than being two different sets. You will find three colours on the panel , its pretty sleek to an extent, and the plastic look actually makes it little cheap.

Otherwise the dual tone interiors are a delight to soak in. One serious stuff they missed is the BLUE TOOTH! Yes it doesn’t have blue tooth connectivity.

The steering is collapsible ie tiltable, has Airbags, has music controls at your fingertips, so you dont strech yourself in the city riding. On the other hand the seat has a height adjuster, so you know if you are not able to reach the clutch, you know what to do!

The wind shield is a special one with heat control, another amaze-ing feature if you can call it.

I must admit that noise control is par excellence, you would wonder if the car is on, well checked with revs to confirm it.

The ORVMs can be handled from inside and it also has a sporty feel to it with the indicator lights on.

DSC_0039

So we were all set to drive and test it to the limits, yeah we mean that! :)

DSC_0019

Before that let me add the cup holders were a delight it actually was able to hold real 2 bottles. The back seat also had bottle holders very amply spaced out.

A tidbit here: The product team actually collected over 200 bottles from the people at office to finalise the size of the holder.

So we hit the road!

The car was responding so well to the city roads!

Very comfortable in 2nd and 3rd gears too, pretty responsive steering and very close turning radius helps you navigate the city, the traffic the signals and the pot holes in abundance.

The verdict is out half way – very nice city car!

DSC_0054

So we would be touching the high way to actually try going that extra distance and feel the car.

And here we tested it to limits, just look at the snap below! Its a manual setting in the camera, and i was able to take this shot on the highway, it felt like breeze no hangups and no pretence of being fast!

DSC_0052

Pretty nice build I must say! But when I drove I was wondering if we needed an extra bit of power, may be its the light weight on the aluminium engine that makes you feel so! So far its been a great ride and Honda Amazes truly!

DSC_0036

 

The engine is pretty powerful and makes for a great drive in city and also on the highway! A 1.5 L iDTEC gives a 100 ps power! Very peppy and responsive as already discussed.

DSC_0081

The boot space is optimum, and you have a nice package from Honda! Altogether a great packaging for the Indian consumers and Amaze does the most important thing in fuel efficiency, we did clock over 18 Kmpl on the go and we had really taken it for a ride literally, while another team did make it at 22.4 kmpl! Thats the one big news you were waiting for. So you have a cool sedan and a nice mileage, did someone ask kitna deti hai? ;)

A very nice package value for money and you will love the Honda tag! Going by the waiting period you know they have done the rightest thing, and they are working overtime to reduce that to a half the time with a third shift at their facility.

A nice Honda Hangout with even the team coming from Product management and the marketing made it awesome, simple because they were all ears to the feedback, and that I would say would make all the difference.

Some offbeat shots below!

DSC_0067

DSC_0069

DSC_0072

Thanks to Bloggers Mind for this wonderful opportunity! Had a great time and will cherish this experience forever. It was different social media experiment taking it offline :) and discussing things online!

Senthilkumar Rajappan

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Kalyan Jewellers makes a superb TVC and makes a splash on Youtube!

This ad by Kalyan Jewellers was being awaited atleast going by what Manju Warrier told everyone watching the malayalam channels a few days prior to the release of this TVC.

I was also a bit surprised that they ran a TVC to announce another TVC, ofcourse Manju Warrier was making a comeback screen presence after long. It was a coup of sorts to get them together – Senior Bachan and Manju Warrier on the same screen. The script is nice and real to a great extent.

And when the ad made the debut, it was a long one just over 2 minutes with slice of life moments and then culminating with the Vishvasam alle ellam which translates to Trust is everything. I think that was a nice way of relating to the customer and the brand value comes so close to the ad.

Here take a look at the ad:

Now coming to why I was writing this, this has garnered over a million views on Youtube in almost 3-4 days since its launch in the last week.

It made sense to be on the social media since this was a pretty long commercial and may be the next set of TVCs will be a bit short and you know how it goes.

This is the effect that “Owned Media” will have in the long run. Getting close to 1 million views in real, you can work the economics of the same when you are broadcasting this in the Television media.

This should have been taken with some more options like may be download ring tone (here there was no real ring tone though, or could have asked people to shoot their experience and crowd source video reaction to this ad…)

So its a nice start for even retail brands like Kalyan to get into this space and make a statement. This almost takes you off being a regional player and makes the other brands to look up. Thats the best part with digital, made the world look up to well you know who – with why this kolaveridi? Dhanush K Raja! Yes digital is here and how. Watch out for other retailers to take a cue from this.

On another note and closer look, was surprised to see Manju Warrier was having the seat belt on while she was being driven to the hospital – who are you kidding guys?

Senthilkumar R

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

A Maverick Heart: Between Love and Life – a book review

A Maverick Heart: Between Love and Life

A novel by Ravindra Shukla
ravindra shukla-2

You know when you want to write you could always do a light reading stuff, after all this also has an IIT background to it. But I was surprised to find logical and philosophical takes which was on the verge of being practical and carve a character to be the etched in memory though it was an aspirational one.

The story opens up at the college campus with the three characters in question, Rahul the narrator, his friend Neerav and the lady love Richita. These three characters live out our fantasies of being at the IIT and also echo some of the aspirations and beliefs that we would have held at that times in our lives.

The author takes a realistic view on their lives not to go the fairy tale way and clubs the logical and practical issues with how the world views them and the protagonist is nurtured to be the person with such characteristics that its very aspirational that we could see someone in the real life. Probably that sense in the reader keeps him to see what happens to him till the end.

A nice lucid read except for some parts I thought was little too explanatory which could have been avoided, the pace of the story is kept intact. The characters keep themselves up in their own right. Sprinkle it with some family drama and some real life incidences across all their lives, it gets close as much as possible to reality.

Some explanations are not obvious but then the author has taken himself to explain them especially with the character of Rahul. I did like the way he views the deadline and competition part of academics and how we are creating a robot out of the students every time the same time of the year!

The story moves in parts and covers a lot of events across the given time period and takes you across to the land of dreams USA and gives a glimpse of how the world works in corporate corridors.

Some instances will remain with you forever and may be make you sit up and look back if you can probably do something like that. Of course read keenly you can come up with many instances straight out of the real happenings in our times.

Absolutely an awesome read, could have been a little light at times and at some place, the narration is in second person towards the end, could have been in first person narrative like it started, though it isn’t so noticeable.

A light read and makes for an interesting debut. Though there are enough college romances, this would stand out for its sheer way of portrayal of the characters especially the protagonist. If you really read between lines there is ample scope for you to look at the world differently.

A word of thanks to The Readers Cosmos for the opportunity to review this a part of Book Review program!

For some sample reading you can go here:

http://www.ravindrashukla.com/p/blog-page.html

Senthilkumar R

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

The Ambassador and the car #replug

Ambassador from HM

My take on Ambassador was revived once I read this article from Firstpost, and here we go with down memory lane! The following is a blogpost I did in 2005!

While I was driving down the office these cars today caught my attention at the traffic signals. Well I am talking about the white Amby with a siren decorated atop and a sunshade to complement. And the usual red board with golden letters whatever…Commissioner, Judge, Mayor….. So today two such cars caught my imagination.

Here are some facts, Since its inception these cars have been used as the official cars except under very strange circumstances. There are a real show of power especially white ambassador cars and has been in use even now as a the car of the politically powerful. Every farmer makes Ambassador their first car.

With so much to styling and the aerodynamics in car design, Amby has always stood its mite being the same car for almost over thirty years. No major design changes have happened in the car and it keeps going strong. Of course you should not take it face to face with todays cars in terms of sales but I believe it had had its enduring value as a car and more to do with politics. It will be sometime before these cars can be replaced. Just imagine if Laloo Prasad Yadav or anybody comes in a Merc, it will be a real contradiction.

As for safety, this car is the favorite, they even had a campaign running how reliable these cars are since the army is using them out there in the borders and other terrains.

Probably ask Mr. Chandrababu Naidu, he would vouch for the safety of the Amby. Analyst say no other car would have made it through if not for Amby during a grenade attack on the Ex-CM.

Ask some of the best people in tinsel town. they use an Amby, The southern superstars, Rajinikanth and Mamootty still own an Amby and Rajinikath is supposed to be really driving it around.

And abroad there is a Car Rental company in UK which runs only Amby and you wont get it cheap, you got to pay more to go in these cars. Japan also imported these cars for their sturdy ‘design’.

And come to choosing colors, I am reminded of Ford who said ‘any color is fine with me as long as they are black’, but then as for Amby any color is fine as long as it is white.

It rules the roost atleast for a topic like this. And to remind you this year Amby celebrates the fiftieth year in being of service to this nation. Long journey ahead and you could always take your bet on an Amby. It is an enigma on Indian roads, which will last for a lifetime.

Senthilkumar Rajappan

(This is a #replug and was posted at http://o3.indiatimes.com/provokingthoughts/archive/2005/09/01/238886.aspx on Sep 01, 2005 )

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather