Category Archives: Advertising

Get Set Redi-Go!

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Datsun after their GO and GO+ are now ready to rock the Indian roads with the latest offering Datsun redi-GO. A unique fusion of compact crossover & urban hatchback, offering the best of both worlds.

I had seen the car’s details when I clicked on SnapDeal online booking and for your information the easiest way to book is with just INR 10,000/- and the nearest dealer would get in touch.

I really liked the design of the hatchback and the presentation of the front grill makes for a large car feel. The looks are for real and makes it a mix of a sedan like feel and a hatchback rolled into one.

So for the three reasons now why I want to take it for a spin:

The exterior first.

The Japanese YUKAN design looks pretty compact and sleek added with lean and dynamic sidelines. Think Aero and it fits the design and its got a bit of silver that makes its more attractive. The high stance of the exterior and the high ground clearance makes it the cross over that you always wanted in its class. It looks more hot with the iconic headlamps and well styled rear lamps.


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Second reason: Class of a sporty Interiors.

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Spacious look and feel that will take your entire family for an outing, the dashboard with digital tachometer provides a modern touch, and the drive computer keeps you informed of your current fuel economy. The power windows and an excellent audio system makes for the right music on road.

Third Reason: Safety

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Right from performance augmented brakes that give you the short braking distance to the reinforced crash protection shell plus the best in class visibility with higher eye point. Add to this the superior suspension system which gives stability and cornering performance. Then there is the force absorbing bolster support in the seats. The adaptive electric power steering and the aribag are all a part of a common thread making it safe, secure and reliable.

Bonus reason: Performance

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The iSAT engine automatically adjusts spark timing in response to fuel quality and power requirements. The performance from the 799cc engine is peppy and exhilarating; besides being easy on the pocket with a great mileage of 25.17 kmpl.

A great package if you can call it and it will be great to see them on road. And going by the young and the next gen, this is an on the go hatchback the real crossover.

Fun. Freedom. Confidence. The ultimate Urban Cross - Datsun redi-GO – the capability of a crossover with the convenience of a hatchback.

One more reason I want to drive this car around is to attract eyeballs for sure as I drive on the road.

So now where do I want to go with this car for a drive that’s going to be memorable. I have two places in mind.

1. Kari Motor Speedway is the race track in Coimbatore the cradle of Indian motorsports where I can check the car for its speed, and handling ofcourse enroute it would be checked for its ground clearance, the roads are famous for its high humps. We could even test the fuel efficency at varying speeds on road and under test conditions. The shortest braking distance will also be put to test.

2. To the Queen of Hills, Ooty. A scenic place to drive the car uphill and down hill to test its perseverance and drive amidst the nature. The car will be tested on its endurance for sure, I know the steering will be responsive through many a hair pin bends and the mileage will be tested averaging the drive up and down the hill. With its tall seating we will be enjoying the drive overlooking the scenic mountains and cloudy hills.

With its cool design and ultimate manoeuvrability the city rides are going to be more fun when you can make a full turn-around with just a 4.7-metre turning radius, no more getting caught in a tight spot.

Now waiting to drive this beauty of a car when it arrives on road. Looks like Datsun has a winner in redi-GO and going by the words from auto enthusiasts its going to rock the Indian auto world for sure.

Senthil

Images courtesy: https://www.datsun.co.in/redi-GO.html

The 5th P of Electoral Marketing

Superstar Rajinikanth addresses after casting his vote during the South Indian Artists Association’s SIAA Election in

Let me admit this, this post has been long overdue, and procrastination has had an undue effect on this and I thought what better topic than the voter as a consumer. This is the season of election where I am living and my neighbouring state of Kerala.

My professional assignments have taken me to see how the political parties see these voters as consumers and fool them into buying their promise and come up trumps.

So I went back to see how these have evolved in the last few years and how one last election has changed the landscape to a different plane of activity as far as election is concerned.

How do you actually define your consumer. Work backwards, that might be the philosophy.

A party looks at the voter as a consumer. And the best part is the market or the target that it is all about. The product here is a 5-year government that is being sold to a very heterogeneous set of population.

The parties used to profile the market and differentiate in their own way not until the matrix of social studies came into play.

The matrix of 4Ps in play in elections is quite evident from the way they start announcing the candidates. Price, Place, Packaging and Promotion.

First P : Price
The Price here refers to the amount the candidate is willing to pay for the Party quite easily becomes the preference which they think can make up for the rest of the next three Ps. Quite obviously, this took a different dimension in Tirumangalam in Tamilnadu where each voter was given a price say ranging between 1000 – 2000 rupees to cast his vote in favour of a party. This was significant because it was also a bye election. This later came to be known as Tirumangalam Formula and was widely used by the opposition and won elections handsomely.
So what’s a little few crores when you can earn as much and more when you get to power in the next five years.

Second P : Place
The next P is the Place, its actually a suggestion by the Electin commission that makes it a reserved category seat in some cases. But otherwise the candidate needs to be a local. The national Parties are very strict about this sometimes, they believe the son of the soil card can be played to the advantage. So clearly in Kerala when Sreeshant was announced a candidate the opposition which no real issues picked on him as an outsider.

The Place factor also can be historical, say the DMK Stalwart contests from his hometown a bit of psychology and emotional appeal as if the constituency is going to be changed to a capital anytime soon. Mind you need to fool all the people only for that few days when the electoral code is in force.

Third P : Packaging
Let’s move to Packaging, what’s a product without the real deal – packaging, the inherent psyche of the consumer is that however good the product may be it is enhanced to the next level with some packaging and we see how important it is when it comes to FMCGs, I would rank the votes under the same category except that its once in five years.
The Packaging these days have now come to be done by professionals who can crunch data for you and give you a presentation that will floor you down and make it look like a book titled how to win elections by engineering a social divide across caste, community and religion. Again the closest the parties come to is the packaging of the castes, communal and religious overtones in subtle and sublime way that people think its ok for us to be hoodwinked and a sense of righteousness fills them when they are told that they belong to a clan of warriors or fighters or sometimes they will be known for their hard-line stance on caste or community lines.

Fourth P : Promotion
Now let’s talk about promotion. Those were days when you can actually do paid advertising but then today Election Commission thinks it’s got the rights to enforce at least some of the important statues and try to get an un influenced by media election. Of course you can discount the party owned and other media outlets, especially with reference to Tamil Nadu where I belong, I still wonder how Election Commission will be able to ideally have them accounted as a cost.

The last Parliament election made Social Media the darling of every party and the way Narendra Modi used it apart from his whirlwind tours made it an important instrument in his victory.

So we have digital making a great impact and there are different patterns appearing even Meme’s making it to the forefront. Whatsapp, Facebook, twitter are all used extensively to create touch points for communication. Ofcourse there are apps too which are making it happens. The digital with its targeting is making it a wonderful instrument. Even SMSes are being used across.

Fifth P : No guesses Its Prashanth Kishore
Now the post 2014 has given birth to a new P. It’s called Prashanth Kishore and that P has been able to make waves after Mission 2014 Its been easy till now with the Bihar elections in his bag The 5th P in election marketing is on a roll. Time will decide how it will fare in the near future.

The winner needs to get these 4Ps together in appropriate measure according to the place he is working on the ground. Not to forget the 5th P.

Urban has a social media edge meanwhile rural has the other side of offline marketing which also includes bribing with liquor, biriyani and money.

Now you might be asking me what will the consumer here aka the voter get. He gets to be laughed at for another 5 years. :P

Now in case you are any of the state are in election mode and reading hope you did your sacred duty of voting!

Senthilkumar

PS: Incase you are asking me about the Picture its about an election but yeah nothing to do with the article, as much as citizens plight for the next five years

#TweetToFarmer an initiative by Mother Dairy Milk!

That was simply great to be able to ‪#‎TweetToFarmer‬ courtesy Mother Dairy Milk :)

Happy to be featured in the video by way of a tweet and love the happiness of the farmers featured there, without whom we wont have our daily food or rather daily milk!

This was a part of celebrating the Birth anniversary of Dr. Verghese Kurien the Man who made the Operation Flood a success that has made India the largest milk producing country in the world.

It feels lovely to see the video and those smiles and heartfelt messages, from them that they will keep them safe and cherish those messages made me overwhelmed. It was humbling to see those faces.

#MotherDairy celebrated India’s Milkman – Dr.Verghese Kurien’s birthday, by connecting urban consumers to the dairy farmers with a social initiative called #TweetToFarmer.

I loved tweeting to Farmers and for all we know we don’t give them their due. Happy to be a part of the video!

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This is the video for you :)

Senthilkumar

What India reads! A page on Flipkart app

The book lovers have a new tool, well a page on their book section on their favorite shopping app  from folks at Flipkart. The book was the first love of flipkart, well things have changed but then they have tried to please you the book reader with this page!

“What India Reads” is all about what you read or would like to read. The app is designed basis genres for now and will soon feature what celebrities and authors read as well.

The idea of the app is to make readers aware of what books are right at the top and also to help them discover books they might have not known of earlier. There are sections to it, the genres and you could check out the books on the shelf, read about it and well get to buy them ofcourse.

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The chances are you can check out the best of the titles and the promising ones, as you see the title rise to prominence in a day or so post launch.

There is an all book offers that will let you know what are the offers that you have at the present moment.

I was wondering on a title Aarushi under Autobiographies, may be it was a a mistake so i clicked on it to find the Autobiography titles there. Not Aarushi.

The pages instead of going to normal pages at Flipkart could be better be designed to the flow of the app interface for the What India reads page and continue with the shopping experience. I am thinking native probably because of my work and professional background.

Another aspect could have been that they have a notification for you to check the What India reads page updation of new titles so that I get to go there quite often.

A nice attempt from Flipkart, hope it helps the readers in you and me and as a start it definitely looks nice to have it.

Senthil

 

 

Live Lodgycal at Goa! Videos from Renault India

The Renault LiveLodgycal drive was one the best we had in recent times. Fun and Goa and more importantly the car made it very very enjoyable.

Here are four videos and featured in three of them :) Check them out! Thanks @Blogadda and @RenaultIndia

Airtel rolls out 4G with a challenge for a lifetime!

This is definitely a great news in more ways than one. India just shifted gears officially so to say with Airtel going 4G. This will open up a new set of internet users who are on the move and have always wanted speed more than anything else.

The best part here is the definition of speed, some of my test with Airtel across the country have given me speeds at 35Mbps imagine a 100 Mb file downloaded in 4 seconds! And rendering a HD video without any buffering and smooth as butter loading and you wont know the full movie is up for you to see.

Now the best part is I have been using 4G for sometime and have had different experiences across different parts of the city – reference is Coimbatore here and some places away from the city say Goa too.

The testing was on a Galaxy A5 and a Mi4i handsets.

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As I have already told you this is better than those early days and I did have some difficulty in connecting to normal voice at times when they might have been working on the migration part.

So you want to know how the world will change for you with 4G here’s the TVC that was unveiled today!

The pricing is the key probably for us in India we are very price conscious at every thing that we come across, kitna deti hai types. But the catch is its at the same 3G price.

The thing is we would be easily be driving the bandwidth usage given that 4G can drive upto 30 plus Mbps and thats just 10 instances of 100 Mb downloads for 1 Gb usage!

But you know the life changes for you with so much speed you can do a lot more things faster and take time off for yourself. The transfers that we had officially has now become easier than ever and have time to stretch ourselves for a chai at the canteen.

I think we have been lucky to transfer ourselves from 3G which we have not seen the full potential and to 4G is as insane as it can get. This will have real impact on education and health and other important applications and that can have far reaching impact on the society. I look forward to the positive things that this can drive about.

The consumption of video thats happening and the information search will be interesting to see and how this can enable a brand to reach out to the customers is a big challenge that I can foresee. This is a nice opportunity that way for every one trying to reach out with the power of 4G.

Welcome to a new life of 4G and I have a word of caution, the speed are too hot to handle in literal sense that you would have finished your quota of 2Gb 3G bandwidth in no time!

A colleague of mine went without internet on data mode for 5 days because of testing 4G and exhausting the data! But yeah revel in it till the prices hold to the 3G days!

It almost looks like 3G was so very slow, ask me I started with the 128 kbps telecom connection some 15 years back, upgraded to ISDN courtesy my work at a medical transcription unit and then to the normal broadband, mobile 2G then the 3G which was not fully utilised.

Even the cat look on!
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Forget Buffering! Picture6

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Only on Airtel 4G the speeds are redefined for 4G!Picture10

Are you ready to take the challenge? Life time free mobile!Picture11

Welcome again to a new way of life called Airtel 4G!

Senthilkumar

The Ambi Pur – romance is in the air.

So the monsoon is all pretty – rains and rains and happiness around. Its all nice except sometimes when the room gets damp and there is a eerie smell if I can call it that.

So what do you do? There is a story on darkness and light and I think it fits in here very well.

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How do you light up a room which is filled with darkness, very simple remove every bit of darkness from the room, and what remains?? is again darkness. The easiest way to fill the place is well light it up and lo the whole darkness goes out of place.

Ambi Pur is your light kind of solution for any odor related issues at home or workplace, its that magic wand with a sprayer that’s designed so well, all you need to do is press and then the whole place is filled with the awesome smell of the flowers and it overpowers the odor present earlier.

An easy way to change your mood to a pleasant one, is just spray them a little that’s the best part you don’t have to do it like your normal room freshener which will be loaded and spend the entire container.

Its easy to handle and make it a show case item and bottle is such a nice and beautiful stuff you will love holding it and use it at every opportunity.

This is one chance to make your home a fragrant heaven and have a lasting impression on the guest who come. They would not want to leave, well that’s a possibility.

This is a nice product and I am sure you will fall in love with and yeah well make no mistake it will fill the air with love make you a romantic if you are not one and that’s the power of Air Effects.  It gonna sweep you off with its pleasant fragrance that will linger on in the room day long. A perfect start to your day at home or office is gauranteed with the Air Effects and it could be the right start that you so needed.

In case you wanted to sit and write chances are that these fragrance can inspire you to write better and they way you want. Try it and let me know if it work and I am sure it will with the setting of a nice fragrant environment it should be great to work or be at home in leisure.

Bring in the romance in the air with Ambi Pur Air effects!

This is a part of Product Review sponsored by BlogAdda. 

The pampered comfort #pampers

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The times have changed and so too is the way the kids’ demand. As much as you think they are pretty little kids who would not demand much more you are mistaken.

The arrival of the kids is one of the most awaited moments at home and then there is such a vibrance of energy with everyone that they try their best to be the kids best pal. Obviously its the mom and sometimes the dad who take the spot unless there are more relatives in the household.

The best part is the time they choose to sleep and it could be the day or night as they fancy. The ritual has changed with the Pampers Dry Baby Pants. They are pretty secure in the sense that the kids feel so happy about. It shows in the way they move unlike when they weren’t wearing the Pampers. Probably the dryness add to their sense of comfort all night or all day when they are out playing or just about to doze off.

They are their best friends especially when going out. The kids don’t feel the wetness more so helps to keep them clean and healthy. You can actually make out from the kids face if they have got the Pampers protection.

So to get the baby to his favorite things to do, probably the first thing is to be on a Pamper dry pant and his joy knows no bounds because he knows he can do anything he wants. Play, dance and freely wander around the house.

The best part is about the Pampers diapers is, this is designed with babies in mind. They come with lotions that moisturises and nourishes the baby skin. That actually helps the baby from rashes and roughness which are associated with diapers.

A magic gel layer helps absorb liquids and keep the surface dry up to 10 hours giving the kid the comfort and pampering that he deserves, well add to that they come in all sizes and remain dry through the night or day.

There is a change in the way the kids are happy and they way they go about their playfulness or being cute. It all perhaps starts with the right diapers and get pampered in that so all the worries are gone. You don’t have to think about the diaper part. Leave it to Pampers.

So the next time you think about the diapers its not just about the dryness on the outside that matters, its actually the dryness on the inside. And you will know how much difference it will make.

I am reminded of the kids song when you are happy and you know it clap your hands, and it so true with Pampers.

When the kids are wearing Pampers, you know it and of course the baby will clap his hands.

Senthilkumar

Microsoft Launches Lumia 532 and Lumia 435 at affordable prices…

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Bangalore, 20, February 2015 — Microsoft today launched its two most affordable Lumia devices till date, the Microsoft Lumia 532and Microsoft Lumia 435. With a great 5MP camera, premium layered design, Glance screen, front facing camera, 1GB Ram and more memory, Lumia 532 enables people to achieve their goals and accomplish more with the best of Microsoft’s experiences. The Lumia 435 is the first 400 series Lumia and the most affordable Lumia yet. Lumia 532 and Lumia 435 deliver competitive hardware alongside innovative software that will continue to receive the very latest updates and enhancements, keeping users up-to-date with the best new features.

Offering the latest Windows Phone 8.1 operating system and Lumia Denim, the Lumia 435 opens up the Lumia Windows Phone experience to even more people. Lumia 435 is available at a best buy price of INR 5999/- and Lumia 532 will be available at a best buy price of INR 6499/- starting 19th February, 2015.

The Lumia 532 and Lumia 435 bring the latest Windows Phone experiences to newer price points, without compromising on innovation and overall experiences

  • Comes with the latest version of Windows Phone 8.1 and the Lumia Denim update, complete with one-swipe Action Centre, Word Flow and Live Folders
  • Capture photos quickly and easily with Lumia Camera right out of the box, and take, edit and share great selfies with the front-facing camera and Lumia Selfie app
  • Smoothly enjoy all of your favourite websites, leading apps and games thanks to the on-board 1GB of memory, 8GB of on-board storage and a dual core processor on the Lumia 435. For those who want more power, the Lumia 532 comes with a quad core processor
  • Stay up-to-date with the best features through regular updates to Windows

More on the Go with the new Lumia 532 and Lumia 435

  • Make memorable Skype video calls and seamlessly switch between voice and video with built-in Skype integration and the front facing camera
  • Access, edit and share Word, Excel and PowerPoint documents and OneNote notebooks wherever you are, with the pre-installed Office suite
  • Save and sync photos, videos and Office documents securely with up to 30GB of free OneDrive cloud storage
  • Connect with work and personal e-mail while on the go, with Microsoft Outlook built-in

The India offer for Lumia 532 and Lumia 435

  • All Lumia 532 and Lumia 435 owners on Airtel subscriptions will get to enjoy 500 MB data internet pack per month, free of cost for 2 months.
  • Travellers can use the Windows Phone RedBus app on their Lumia 532 and Lumia 435 and get Rs. 1500/- worth of discounts on bus tickets over 6 single trips through the app (Rs. 250 off on every trip for 6 journeys – Valid for 6 months from the date of app activation)
  • Paytm, India’s largest mobile payments service will offer Rs. 750/- cashback of recharges through the Paytm app (Rs. 150 off every month for 5 months)
  • Consumers can now make your phonebook smarter with Truecaller, get 6 months of Truecaller Premium subscription worth Rs. 360/- free

Lumia 435 and Lumia 532 will begin rolling out in India in February. Both devices will be available in bright green, bright orange, white and black, and will be available in single and dual SIM variants.

Tech specs summary:

  Lumia 435 Lumia 532
Operating system Windows Phone 8.1 with Lumia Denim Windows Phone 8.1 with Lumia Denim
Display 4” WVGA 800×480 screen 4” WVGA 800×480 screen
Battery 1560 mAhbattery 1560 mAhbattery
Processor Dual Core Snapdragon 200 processor Quad Core Snapdragon 200 processor
Main camera 2 MP, Lumia Camera 5 MP, Lumia Camera, LED flash
Front facing camera VGA 0.3 MP VGA 0.3 MP
Memory 8GB + up to 30 GB free OneDrive, micro SD up to 128GB + 1GB RAM 8GB + up to 30 GB free OneDrive, micro SD up to 128GB + 1GB RAM

About Microsoft

Founded in 1975, Microsoft (NASDAQ “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.

About Microsoft Devices

The Microsoft Devices Group includes award-winning hardware used by over a billion people around the world, including Lumia smartphones and tablets, Nokia mobile phones, Xbox hardware, Surface, Perceptive Pixel products, and accessories.

You got a ping! – there’s a message on your mobile!

Social Media Week

There was a time when we could go on with our work without any hindrance. There was a time you had to be at the desk to be on FaceBook well orkut some days ago.

1994_phonesI remember the first  mobile some time in early 2000, I had was the Motorola almost the size of the Cordless phone that we had, the closest resemblance is the second one in the pic, the yellow monochrome screen would flash the number of the person calling in digital font if you can understand what I mean.

The cost was also not that cheap some 16 rupees for incoming and outgoing at double the cost. As days passed by, our regional brand Aircel made the first move making the incoming free and everyone followed suit.

The internet story was happening alongside with dial-up and other ISDN and things like that and the early social was orkut and some hi5 and some myspace et al. There were some other Indian sites with forgettable names. So we would wait for the evening to check what is happening to the orkut scraps as they we called and wait for some testimonials sometimes.

The times went fast literally in case of internet adoption it had overtaken all the media, the tv, the land phone etc… The mobile phones especially the smart fancy & most advanced with internet connections were sought after and did cost a bomb; not to forget the Apple series iPhone making it a way of life.

But all this changed when the Indian smart phone manufacturers like Micromax and Karbonn started it with a price that could be afforded by the large set of population and that’s when the Facebook and twitter came inbuilt and well the life has not been same again for the Indian population.

I am also lucky to be a part of that population who had access to a decent feature phone and upgraded to a smart Blackberry out of corporate style and then ofcourse to the Android next. All those times I have been connected 24/7 to internet and FB and twitter.

There was this innate urge to check them out, literally every now and then when there is a beep saying there is a message somewhere on one of those apps. On a personal  level it has closed the time gap in being in touch. I know what my friends are upto, the twitter timelines and what to expect that day at the news night.

You will have the best of the updated news and the most important things being discussed. You will feel as if you would have lost a part of yourself if you don’t carry the phone with you. There were times when you missed the phone at home and then felt as if you have lost yourself and get back. Its become a part of you, whether you are working or even when you go for a walk. You need it along with you.

Especially the social going mobile is the biggest thing that happened in this  century and the fact is that the next generation would be introduced to the social on mobile and to think we were all a part of the web based Facebook generation. I personally am a big fan of the same. The acquisition of Instagram and later Whatsapp by Facebook is a pointer to mobile first thinking by everyone. (you can read my blog on the same clicking on the names)

That being connected and being engaged got a new paradigm shift with the advent of social on mobile. There is a new generation of millennial  who are hooked to the mobile phone and everything is happening out there.

I would be missing out if the video and the messengers are not mentioned apart from the usual social. The songs then the videos from YouTube or any other player has come to be a part of the content consumption so much so that we don’t know how much of video content we are viewing.

As I am keying I have been served ads on an app named “Hotstar” promising to give all the tv content across the mobile screens. The mobile has for once and all changed the way we are, and the way we think perhaps the way we live.

Just take a look at this report and the future is going to be mobile all the way. “India — the world’s second largest Facebook audience – will surpass 100 million mobile phone Facebook users for the first time this year and by 2017, will have more mobile Facebook users than the US,” eMarketer said.

The above is a part of the report that appeared on Jan 22nd 2015 in the Economic Times, well not so long ago.

As we speak we have seen how social is an integral part of politics today with the result of AAP making a big win. We know both the victors in 2014 and now did use social to a great extent and ofcourse with precision that was characteristic of both the winners.

The mobile will today make the internet accessible to the most rural part of the country. And thanks to Mark Zuckerberg, the Founder of Facebook he has initiated internet.org in India today to give free access to internet in some states.

I am sure we can go on and on on how mobile has impacted us so much. I leave you with one small incident, a young techie had taught his mom to use a feature phone especially on how to text. Mom sent a message promptly the next noon asking – did you have lunch?

So much for bringing the family together even with a text. Imagine a Skype call or the voice on Viber or IMO. I am a happy go lucky guy simply because I got to study these and live these as a part of my job! What more can one ask for.

On the professional side there has been a big change with the apps and tools which help you and make things at ease. So you have all those things at the touch of a button or say a swipe or a tap.

Definitely as a professional in digital and internet of things and personally I am sure the mobile is a way of life going forward and ask me, the bandwidth and internet story has only just begun with the mobile enabling it  and making it happen all the way!

“I am participating in the #SMWBangalore activity at BlogAdda in association with Social Media Week Bangalore

Senthilkumar R