Well, people call me Senthilkumar.
Advertising and brand management career spanning over 14 years across verticals – Academic, Retail, IT, Sports management, and now Online Sales Strategy.
Working in startups has been my forte, right from an internal communications and advertising agency of a educational conglomerate to an ITES services, to a Brand management of an F1 driver to putting up a new racing team.
In between sports management (motorsports was my specialty) happened and loved it to the core, it teaches you lot on the race track, off the race track.
Have also played academic during weekends and spare time teaching Executive Communication & Managerial Communication, Brand Management and Advertising & Sales Management for MBAs at PSG IM & Anna University, Coimbatore.
All this ofcourse after being recommended by the board for Indian Military Academy, Dehradun (22-SSB Bhopal June 1998) and not making it medically fit.
Specialities: Online Sales Strategy, Start-up Branding, Entrepreneurship Consulting, Employer Branding, F1 and Sports Management Consulting
Presently into Internet startups / startup branding and online marketing & sales strategy.
As for this blog, it will be scribbling pad to jott my minds wanderlust and getaways.
Should you think its boring and crap outta here, pl do drop a mail to : senthilkumar(dot) rajappan (at) gmail (dot ) com and if not do take a little time to comment.
Thanks for being here
1977 & beyond…