Well, people call me Senthilkumar.

Advertising and brand management career spanning over 14 years across verticals – Academic, Retail, IT, Sports management, and now Online Sales Strategy.

Working in startups has been my forte, right from an internal communications and advertising agency of a educational conglomerate to an ITES services, to a Brand management of an F1 driver to putting up a new racing team.

In between sports management (motorsports was my specialty) happened and loved it to the core, it teaches you lot on the race track, off the race track.

Have also played academic during weekends and spare time teaching Executive Communication & Managerial Communication, Brand Management and Advertising & Sales Management for MBAs at PSG IM & Anna University, Coimbatore.

All this ofcourse after being recommended by the board for Indian Military Academy, Dehradun (22-SSB Bhopal June 1998) and not making it medically fit.

Specialities: Online Sales Strategy, Start-up Branding, Entrepreneurship Consulting, Employer Branding, F1 and Sports Management Consulting

Presently into Internet startups / startup branding and online marketing & sales strategy.

As for this blog, it will be scribbling pad to jott my minds wanderlust and getaways.

Should you think its boring and crap outta here, pl do drop a mail to : senthilkumar(dot) rajappan (at) gmail (dot ) com and if not do take a little time to comment.

Thanks for being here :)

R Senthilkumar

1977 & beyond…

5 thoughts on “About

  1. Hi,
    Having been with NK, do you think he might get a F1 seat again?? Have been following him closely as I hail from the same city as his. In Silverstone Lemans, he finished 6th.
    At the same time, I checked on Karun’s GP2 result in Italy.. 19th.. But he was in the F1 race in force india dug out.. What a pity… I feel sorry for NK

    1. HI Hari ram,
      Its a bit of anti climax as far as Narain’s career is concerned. The best part is we need sponsors and more importantly we need people to at least look being diplomatic, its neither happened with Vijay Mallya nor NK. Its tought ot get sponsors of that scale that F1 needs. May be some new team but I cant see why they would take NK when there are so many from GP2 and F2 series or even World Series by Renault.

      As regards Karun, there is a politically correct version so much that Bernie thinks he deserves a seat but it is not so true as much as they think they can sell F1 to Indian fans. Unfortunately, this year the sponsors cut out on KC and he is no more competitive. May be KC can be seen driving in 2011 or some other team in 2010.

      BTW thanks for dropping by…. will touch base by mail. See ya

  2. Hi Senthil, happy to meet u online and would like to know whether u are earning anything online and if so I would like to know the method u are adopting.
    Thank u.

  3. I hardly drop comments, however after browsing through a few of the responses here About – ::brand::YOU. I actually do have a couple of questions for you if you don’t mind. Is it only me or does it look like like a few of the comments come across as if they are left by brain dead individuals? :-P And, if you are writing on other online social sites, I would like to follow you. Could you make a list of all of your shared pages like your twitter feed, Facebook page or linkedin profile?

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