The search for Indias Most Loved CEO

CEO

CEOs are of different varieties and what better way to recognise them than with a apt title of the India’s Most Loved CEO! There is a sense of excitement and a sense of pride when you see him across the table. A role model refined in a way that you always try to emulate him. All that and more happens. But now it’s time to express those emotions and unleash your love/respect for the CEO in a way make it memorable for both of you. There’s a hunt now for India’s Most Loved CEO. And you just need to nominate your most loved CEO and with real reasons ofcourse why you consider him or why your organisation considers him as the Most Loved one!

But hey wait am clueless as much as you are who this is going to be. Again who is the one, who gets to be the Most loved CEO. Answers to these questions will be there at http://www.indiasmostlovedceo.com/

So it’s time to log in http://www.indiasmostlovedceo.com/ and guess who is India’s most loved CEO. Lot of prizes await you, you could end up with a Moto G or Flipkart vouchers. Just not only that you could be featured on the website – your moment of fame beckons you.

That man in shining armour at the most important time in your life! That could be the best description of the most loved CEO. Now time to spread the word and participate in the process as they unveil them in a few days to go. You could share a bit on your CEO so the world joins in celebrating him.

On the other side am anxious, as much as you are to know how he is going to be selected and will that be a poll or nominations and more. It’s time to watch out and wait for the curtain to go up in 4 days and find out who is India’s Most Loved CEO.

Now what are you waiting go check out and see who is the one and only #IndiasmostlovedCEO…

As for nominations it’s not just the CEO that every company has, he is the CEO in real sense! Time now to go guess who that is!!!

Senthilkumar

Can there be India’s most loved CEO ????

indiasmostlovedceoThe word CEO evokes a myriad of emotions for me, and there is pretty good reasons for the same. And when there’s a contest for IndiasmostlovedCEO, it makes for some real action both online and offline, to get the drift continue reading.

CEO make or break things for an organisation, he is more than a leader, manager and sometimes a friend rolled into one. I know you must have felt that right. And personally there are many people who have had a role in making me understand who is a CEO and what is he made of? There were some who taught me, some who directed me and some compassionate ones, you get a mix of all. There are impacts and there are just small overtures in dealing with people.

But then we need to ask can we ever have a contest, and if there is one how do we decide who’s the most loved one at that!

Who could be the most loved CEO ever? Everyone has different answers and can those thoughts meet and could we have someone rock the place as the #IndiasMostLovedCEO. This brings to mind lot of names, suggestion in particular like that of NR Narayanamurthy or APJ Abdul Kalam.

I have had a CEO who blazed a racing track, no guesses though. There are times when you can talk to him and get an answer for some question you thought don’t have answers! It’s like he has answers for everything!

So would your CEO qualify for the best or the most loved one? Would you be nominating the person who made a difference in your life and how exactly are they going to be ranked or chosen. This is for real and I just can’t wait to see that unravel as we go in the days to come…

Sometime I do feel if there could be most loved CEO. That’s an irony if he is able to keep folks happy and the board members happy, but could that be possible, may be yes or no.

As we debate this, lets check this out and see for yourself how CEOs have shaped careers, personal lives and destiny of a lot of people. Go straight here http://www.indiasmostlovedceo.com/ Check out and join in the race, nominate your CEO, and chances are you will be walking away with goodies and more importantly you would be noticed by your most loved CEO.

Senthilkumar

Ancient Chants for Modern Living by Aatmanika Ram #bookreview

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Publisher Westland
ISBN-10 9385152602
Number of Pages 168 Pages
Publication Year 2016
Language English
ISBN-13 9789385152603
Binding Paperback

These are fast times and when you have ancient and modern in one single sentence you have a challenge. Here in this book Ancient Chants for Modern Living the author Aatmanika Ram takes us through a thoroughly and easy to digest research of Sholkas of the Ancient times and how we can leverage the same in modern day.

Personally for me, it was a memory down the lane, esp of the shlokas the ‘sahanavavathu’ as we chanted them at the start of every class in school, to the ‘thrayambagam yajamahe’ whenever we had someone have health issues.

It is to the credit of the author that she has deftly wielded the subject with finesse and clearly marked them as topics that would have an immediate connect with the readers.

The shlokas are from the ancient texts to the C Rajagopalachari’s Kurai Ondrum illai, all that have an impact even just by listening and the experience is elevated by having them chanted with proper pronunciation and at the right times.

You also have the yoga postures that you could add to your way of life to maximise the impact of these chants. The suggestion on the audio or video makes for a practical aspect of the book, but I think as a suggestion those should have been added as a reference in the chapters for the readers so it’s easy to follow. You never know our modern habits of skipping things for want of time.

These experiences as I see it has to be tested by individuals by following it very diligently so that they have a real healing effect, since these are always about the faith and the result will be there for all to see.

The challenge of the book is in its ability to cover a wide range of issues and presenting it succinctly, since I am sure the vastness of the ancient text given to its interpretations and commentaries are so huge. A great attempt has actually crystallised into a nice readable form and presented in a manner that its easy to read and easy to implement.

The temple visits could also be generalised since the same form of the God and Godesses are present across the terrain of our country though I am sure those mentioned will have more of spiritual benefit too.

A very concise presentation in what is supposed to be a big set of texts and easy to digest form, the chants should work magic in whatever endeavour you are trying to master or get in.

All in all a nice effort to introduce the importance of chants and the purpose led definitions for the common man who otherwise would be just looking at it from a third man’s perspective as an alien Sanskrit shloka.

For starters this is a very inspiring book that has the magic of healing in truest sense.

Senthilkumar

Ganesh by Subhadra Sen Gupta #bookreview

Ganesh

Welcome to the land of stories, the land which presented the Mahabharata the longest epic ever written. It has so many stories that we know of and so many stories that we don’t know of. Quite incidentally the book that we now are reviewing is of Ganesh.

Ganesh the son of Shiva and Parvathy is the celebrated God in Indian mythology and has expressions in being the remover of all obstacles and we know how grand is the celebration of Ganesh in Maharashtra which has come to symbolise the way Ganesh is celebrated.

The best facet of our Indian storytelling is you could have many an interpretation and many a twist and take in the way the story is presented. That’s the reason we have so many interpretations of Ramayana and Mahabharata.

In this book the story of how Ganesh lost his head is an endearing one. In south it was believed that Shiva was not allowed entry to see Parvathy by Ganesh since he was keeping a watch firmly doing what his mother told him to do. Never let anyone inside till I am done with my bath. Ganesh took this seriously and Shiva has no inkling that the child was Parvathy’s making and he when obstructed to see his own wife, cuts the lad’s head off in anger, only to be told by Parvathy that it her kid and he has done total injustice to the boy.

Now the elephant with its head towards the north was the alternative that we have as common. In this narrative we do have a big ceremony to celebrate and then there is the Shani coming and looking at Ganesh and he gets the head burnt. Therein lies the interpretation of Shani being a part of the story.

A classical story for night read for the kids and the way its has been illustrated makes for interesting read aloud stuff for the kids.

A new story and a new interpretation is always welcome. The kids I am sure will relish this illustrations and storytelling through the pictures.

Each of the four stories are embedded with nice instances that are easily assimilated by the young audience. The illustrations deserve a great appreciation that has the comic effect and also a story telling way.

The story of Mahabharata is also a nice one wherein Ganesh decides to pull off his tusk to keep writing on the palm leaves.

The illustration by Tapas Gupta add a very nice touch to the already fascinating story of Ganesh.

I enjoyed this book for kids and i tried keeping this book around kids and saw they were pretty involved because of the format.

The author and the illustrator deserve every praise for the work that they have done and it sure will be a great way to introduce them to Ganesh with stories that make for fun reading.

Get Set Redi-Go!

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Datsun after their GO and GO+ are now ready to rock the Indian roads with the latest offering Datsun redi-GO. A unique fusion of compact crossover & urban hatchback, offering the best of both worlds.

I had seen the car’s details when I clicked on SnapDeal online booking and for your information the easiest way to book is with just INR 10,000/- and the nearest dealer would get in touch.

I really liked the design of the hatchback and the presentation of the front grill makes for a large car feel. The looks are for real and makes it a mix of a sedan like feel and a hatchback rolled into one.

So for the three reasons now why I want to take it for a spin:

The exterior first.

The Japanese YUKAN design looks pretty compact and sleek added with lean and dynamic sidelines. Think Aero and it fits the design and its got a bit of silver that makes its more attractive. The high stance of the exterior and the high ground clearance makes it the cross over that you always wanted in its class. It looks more hot with the iconic headlamps and well styled rear lamps.


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Second reason: Class of a sporty Interiors.

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Spacious look and feel that will take your entire family for an outing, the dashboard with digital tachometer provides a modern touch, and the drive computer keeps you informed of your current fuel economy. The power windows and an excellent audio system makes for the right music on road.

Third Reason: Safety

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Right from performance augmented brakes that give you the short braking distance to the reinforced crash protection shell plus the best in class visibility with higher eye point. Add to this the superior suspension system which gives stability and cornering performance. Then there is the force absorbing bolster support in the seats. The adaptive electric power steering and the aribag are all a part of a common thread making it safe, secure and reliable.

Bonus reason: Performance

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The iSAT engine automatically adjusts spark timing in response to fuel quality and power requirements. The performance from the 799cc engine is peppy and exhilarating; besides being easy on the pocket with a great mileage of 25.17 kmpl.

A great package if you can call it and it will be great to see them on road. And going by the young and the next gen, this is an on the go hatchback the real crossover.

Fun. Freedom. Confidence. The ultimate Urban Cross - Datsun redi-GO – the capability of a crossover with the convenience of a hatchback.

One more reason I want to drive this car around is to attract eyeballs for sure as I drive on the road.

So now where do I want to go with this car for a drive that’s going to be memorable. I have two places in mind.

1. Kari Motor Speedway is the race track in Coimbatore the cradle of Indian motorsports where I can check the car for its speed, and handling ofcourse enroute it would be checked for its ground clearance, the roads are famous for its high humps. We could even test the fuel efficency at varying speeds on road and under test conditions. The shortest braking distance will also be put to test.

2. To the Queen of Hills, Ooty. A scenic place to drive the car uphill and down hill to test its perseverance and drive amidst the nature. The car will be tested on its endurance for sure, I know the steering will be responsive through many a hair pin bends and the mileage will be tested averaging the drive up and down the hill. With its tall seating we will be enjoying the drive overlooking the scenic mountains and cloudy hills.

With its cool design and ultimate manoeuvrability the city rides are going to be more fun when you can make a full turn-around with just a 4.7-metre turning radius, no more getting caught in a tight spot.

Now waiting to drive this beauty of a car when it arrives on road. Looks like Datsun has a winner in redi-GO and going by the words from auto enthusiasts its going to rock the Indian auto world for sure.

Senthil

Images courtesy: https://www.datsun.co.in/redi-GO.html

Really makes sense #LaundryGoesOddEven

At home you would be surprised to know Dad is in-charge of the washing machine.

Mom had developed a bit of arthritis and that meant less water work to be on the safer side and that made Dad step in. And the BPL semi automatic washing machine was the place. The drier had stopped working but it meant little for the kind of clothes that we had. Essentially it was the washing that was important and the Ariels of the world had made way into our life. That green coloured package yes if you can imagine.

Some three years earlier, we added a new washing machine  from Samsung stable and it was fully automatic and fuzzy control the tech term came with it.

So the work would be to put this on, and then the whole process is completed and just need to put them on the clothesline. Ideally Dad’s work remained the same.

The BPL still is a horse that keeps going, used for normal clothes and beds and blankets etal, the second washing is done on hand and this is once in a while when Dad takes over here again.

My tryst with washing started when I started staying alone in Delhi in 2010 and it continued when back home, Mom and Dad went to see our sister at US. Its continuing odd and even if i can say that and take care that do it once a week and help out with the clothes.

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I would even suggest that it need not be #LaundryGoesOddEven it could be that we could take over the whole thing. I can tell you from my experience that its a kind of nirvana to finish the whole chore and satisfying because you have done your work in a way. If it means that it can help your other half it is definitely a big plus.

So it can be odd even division of work but whenever possible even it out for your better half!

So when I watched this ad, I think the times are changing with more nucleus family in the cities this is the way to go and the kids will learnt that it takes two to tango well even to do laundry!

And when I got a chance to do this  #LaundryGoesOddEven challenge it was absolutely happy moment to share and gave my mom her full deserved rest.

I am taking part in the #LaundryGoesOddEven Challenge by Ariel India at BlogAdda and thanks P&G for the pack of Ariel Matic!

Senthilkumar

The 5th P of Electoral Marketing

Superstar Rajinikanth addresses after casting his vote during the South Indian Artists Association’s SIAA Election in

Let me admit this, this post has been long overdue, and procrastination has had an undue effect on this and I thought what better topic than the voter as a consumer. This is the season of election where I am living and my neighbouring state of Kerala.

My professional assignments have taken me to see how the political parties see these voters as consumers and fool them into buying their promise and come up trumps.

So I went back to see how these have evolved in the last few years and how one last election has changed the landscape to a different plane of activity as far as election is concerned.

How do you actually define your consumer. Work backwards, that might be the philosophy.

A party looks at the voter as a consumer. And the best part is the market or the target that it is all about. The product here is a 5-year government that is being sold to a very heterogeneous set of population.

The parties used to profile the market and differentiate in their own way not until the matrix of social studies came into play.

The matrix of 4Ps in play in elections is quite evident from the way they start announcing the candidates. Price, Place, Packaging and Promotion.

First P : Price
The Price here refers to the amount the candidate is willing to pay for the Party quite easily becomes the preference which they think can make up for the rest of the next three Ps. Quite obviously, this took a different dimension in Tirumangalam in Tamilnadu where each voter was given a price say ranging between 1000 – 2000 rupees to cast his vote in favour of a party. This was significant because it was also a bye election. This later came to be known as Tirumangalam Formula and was widely used by the opposition and won elections handsomely.
So what’s a little few crores when you can earn as much and more when you get to power in the next five years.

Second P : Place
The next P is the Place, its actually a suggestion by the Electin commission that makes it a reserved category seat in some cases. But otherwise the candidate needs to be a local. The national Parties are very strict about this sometimes, they believe the son of the soil card can be played to the advantage. So clearly in Kerala when Sreeshant was announced a candidate the opposition which no real issues picked on him as an outsider.

The Place factor also can be historical, say the DMK Stalwart contests from his hometown a bit of psychology and emotional appeal as if the constituency is going to be changed to a capital anytime soon. Mind you need to fool all the people only for that few days when the electoral code is in force.

Third P : Packaging
Let’s move to Packaging, what’s a product without the real deal – packaging, the inherent psyche of the consumer is that however good the product may be it is enhanced to the next level with some packaging and we see how important it is when it comes to FMCGs, I would rank the votes under the same category except that its once in five years.
The Packaging these days have now come to be done by professionals who can crunch data for you and give you a presentation that will floor you down and make it look like a book titled how to win elections by engineering a social divide across caste, community and religion. Again the closest the parties come to is the packaging of the castes, communal and religious overtones in subtle and sublime way that people think its ok for us to be hoodwinked and a sense of righteousness fills them when they are told that they belong to a clan of warriors or fighters or sometimes they will be known for their hard-line stance on caste or community lines.

Fourth P : Promotion
Now let’s talk about promotion. Those were days when you can actually do paid advertising but then today Election Commission thinks it’s got the rights to enforce at least some of the important statues and try to get an un influenced by media election. Of course you can discount the party owned and other media outlets, especially with reference to Tamil Nadu where I belong, I still wonder how Election Commission will be able to ideally have them accounted as a cost.

The last Parliament election made Social Media the darling of every party and the way Narendra Modi used it apart from his whirlwind tours made it an important instrument in his victory.

So we have digital making a great impact and there are different patterns appearing even Meme’s making it to the forefront. Whatsapp, Facebook, twitter are all used extensively to create touch points for communication. Ofcourse there are apps too which are making it happens. The digital with its targeting is making it a wonderful instrument. Even SMSes are being used across.

Fifth P : No guesses Its Prashanth Kishore
Now the post 2014 has given birth to a new P. It’s called Prashanth Kishore and that P has been able to make waves after Mission 2014 Its been easy till now with the Bihar elections in his bag The 5th P in election marketing is on a roll. Time will decide how it will fare in the near future.

The winner needs to get these 4Ps together in appropriate measure according to the place he is working on the ground. Not to forget the 5th P.

Urban has a social media edge meanwhile rural has the other side of offline marketing which also includes bribing with liquor, biriyani and money.

Now you might be asking me what will the consumer here aka the voter get. He gets to be laughed at for another 5 years. :P

Now in case you are any of the state are in election mode and reading hope you did your sacred duty of voting!

Senthilkumar

PS: Incase you are asking me about the Picture its about an election but yeah nothing to do with the article, as much as citizens plight for the next five years

The Joy of Building with TATA TISCON

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‘So Dad what was here before you built this house?’ Asked the Kid, an innocent question

‘It was a parched land son.’ the father answered.

‘From a land to this beautiful house, how did you build it?’ the kid again asked.

‘That is a joy of building my son especially the home for your beloved ones!’ the father replied.

Like in the anecdote above, a home is a dream come true and there is a certain emotion attached to building homes. Not for the same reason that they call it home otherwise every building would remain a house.
There is an inherent dream that is passed by in families or Indian families to say. Owning a house is a dream that everyone has and it’s a basic trait, a country where millions live and look to make their own roof, the ones who accomplished this enviable task would be relishing the joy of building that dream, however small that may be its his Taj or Antila for sure.

Now looking back, there are times when we would have known who are behind those building that we raise to build those nest for ourselves. Apart from the masons and the workers we have pretty much the cement and the bricks. On the concrete it’s the iron bars that hold the dream in literal sense.

Quite often the director in a movie is the man who holds the script together and extracts the performance but he remains in the background obvious to the star attraction the lead gets. Something like that is the role of the iron bar and there have been brands and brands but TATA the name which speaks trust and confidence has been in the business since long and has been the strength of some of the iconic structures that have been built in India.

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On a personal level, the tryst with TATA happened when I was a part of Narain Karthikeyan’s F1 team in India in 2005. It was TATA which catapulted him to the F1 world with its sponsorship for the year. The year that followed and that preceded has taught me the value of trustworthiness, integrity and responsibility.

Each iron rod come with all these for TATA knows that you are not building a house, it’s a dream that is being built. And there in all these they know the joy of building.

TATA Tiscon is the result of some of the best technology being put to use. The technology extends to manufacturing Super Ductile (SD) rebars that are specially designed for construction in seismic prone zones. TATA TISCON 500 grade is the one in case you are building heavy-duty structures.  They provide superior strength even while reducing the quantum of steel required.

You have the Fe 500 D grade of steel, which ensures minimum sulphur and phosphorous content leading to fewer harmful impurities in the steel. TATA TISCON corrosion resistance steel (CRS) is made to a unique chemistry – which helps in resisting corrosion and is the used best in coastal areas, or where groundwater is brackish and areas where toxic gas emissions seriously impact the environment. As much as the challenges are given there is a solution that TATA Tiscon delivers.

We all know the joy of building and seeing the house completed is an emotion probably unparalleled… I can relate to it with house that was being built when I was young, I had the privilege of playing in the sand and spraying water to every little wall that was raised, the concrete and the final whitewash though it was in stages and to the place that we call home.

Today, we have a choice to make it with something that is known for its trust worthiness and make it an integral part of the building or rather the building blocks for the home.

An yeah the house has been built on a vacant space of land and home is imagination taken shape to include everyone and that’s all the more better when wireframed by ofcourse TATA Tiscon.

“This post is a part of the #BuildingBlogsOfJoy activity of TATA TISCON in association with BlogAdda.com

Beauty is a wound by Eka Kurniawan #bookreview

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BOOK DETAILS
Publisher Speaking Tiger
ISBN-10 9385755684
Edition 1
Number of Pages 480 Pages
Publication Year 2016
Language English
ISBN-13 9789385755682
Binding Paperback

Beauty is a wound is a fantastic novel which revolves around a character who we would not even take it our stride for her profession. But the way the author has woven a satire of life and history of nation as much as you can think about it. There is an eerie sense of humour that best describes the way the characters are presented by the author.

There is a way to describe things of the nation if you think about a narration of the history from the characters. The story is also about how you can mix the history and fiction in a classic way to get you the best of storytelling.

There is a rawness in the language and that translates to making it more authentic in a way and the author turns no stones to get you smell the land and get you close to the environment.

There is a momentum with the characters and also the story and it has all the ingredients to make you laugh within. Sometimes there are big sarcastic statements blurted out as if nothing has happened. The weight of the argument is to be seen within the context, there are social messages some modern take on the long customs and then radicalism presented with a simplicity that exudes charm.

I am also in awe of the translator who I am sure has held the story in its entirety and we can see the way the words being explicitly used or abused (you can choose them). A book of this calibre is enhanced when it reaches out to the world population and the stories gets told in multiple languages.

This is the second time in recent days getting to read a translated work with a charm that you can easily identify with the original language and how impactful it would be.

I could see a Salman Rushidique narrative with the history as a backdrop and the characters being woven around the events that shaped the country. Quite possible a history – story best woven with a dose of fiction added to it.

I am sure you will be left with the stories of Dewi Ayu for quite a while after you keep the book down.

Go here to buy the book: http://www.flipkart.com/beauty-wound-english/p/itmegfg5xwburhwy?pid=9789385755682

This is a part of Flipkart Sponsored Book Review Program.

Senthilkumar

EVC announces $50m fund for Indian startups, plans to invest in IoT, ad-tech and e-commerce

Entrepreneurship & Venture Capital (EVC), a global venture capital firm has announced to invest a fund of $50 million in India. The organisation aims to build and support technology ventures in sectors such as the Internet of things (IoT), mobile space, ad-tech, e-commerce, gaming, wearables and education.

Entreprenuership

The venture capital fund also operates EVC Accelerators in the United States and India where it provides capital and mentorship to help entrepreneurs turn ideas into unicorns.

EVC is likely to invest between $100,000 to $5,000,000 from its fund EVC II in exchange for equity in growth-stage companies that fit its investment criteria.

Anjili Jain, Managing Partner, EVC said,

Today, India has emerged as one of the most assuring entrepreneurial landscapes. We have launched the fund looking at the opportunities that Indian ecosystem has to offer. We also aim to bridge the existing gap in the ecosystem by supporting new businesses that can put India on the global entrepreneurial map.

The VC firm says that it sees IoT, ad-tech, e-commerce, gaming and education are the main sectors where the business growth lie.

According to a report by IDC, the global IoT market is expected to grow to $1.7 trillion by 2020. Devices, connectivity, and IT services are expected to account for two-thirds of the IoT market by 2020. Google has also shown keen interest in this space. In 2014, the search engine acquired smart thermostat maker Nest Labs for $3.2 billion.

Gaming is another potential industry which is waiting to take a giant leap. According to a report, the gaming industry earned a total of $10.5 billion in revenue in 2009. In 2014, that figure quadrupled– the gaming industry had raked in over $46 billion.

The VC firm says that e-commerce is one of the sectors which holds the largest business potential; and it’s impossible to avoid this sector. Besides, various studies have also predicted the potential growth in the e-commerce sector. Recently, as per industry body Assocham, the e-commerce industry in the country is likely to be worth $38 billion by 2016, a 67 per cent jump over the USD 23 billion revenues for 2015.

Early investment

During February this year, EVC supported Telecom Centres of Excellence (TCOE) with $ 4 million for its Innovation in Mobile App Development Ecosystem (I-MADE) program.

Innovation in Mobile App Development Ecosystem (I-MADE) framework is a 5 year program in which one hundred (100) institutes will be selected to be a part in Phase I of the program. Phase II will include up to 3000 institutions. The goal of the program is to help Indian entrepreneurs build 1 million mobile app start-ups which can eventually become Indian unicorns.

This post is cross posted from YourStory.com / with lead from EVC.