CEP Statement on Twitter’s Suspension of Extremist Accounts

(New York, NY) – The Counter Extremism Project released the following statement in response to Twitter’s claim that the social media company has suspended 235,000 accounts since February 2016 for violating policies related to promotion of terrorism:

“It is clear that extremists continue to use social media and online communications platforms to organize, propagandize and incite. We encourage Twitter to continue to build the requisite capacity needed to proactively enforce its polices related to terrorism. And other social media companies should follow this example and increase their efforts to enforce their terms of service by removing extremist content.”

Silent Valley – the reservoir of everything pristine…

This has been on the list and not that am a heavy traveller but I take the road leading to Silent valley whenever I am driving through the Palakkad Mannarghat Road. That has made me look through where I want to go.

This coupled with tales from friends have always had me in charm especially the way, the place is still intact or so they claim and I just want to witness the serenity and the overflowing green wetness they describe in just walking through the forest or getting your toes wet with small rivers across the valley.

Imagine this picture and I am sure you can imagine what I was trying to convey..

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Pic Courtesy By NIHAL JABINOwn work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=31595034

This is a no-mans’ land literally making it one of the most green spaces in the country with little to zero human imprint. The flora and fauna of the place are rich and some of them are in the list of endangered species.

It is one of the best case studies of human intervention and human might to conserve the forest and will remain so for times to come.

I would like to trek those accessible areas and places where we can just be the self. I am sure this place has the affinity to make you change the perception of life. Being in the midst of nature in a way that you cannot imagine.

It would be a great trip in the lap of nature and immerse yourself with the surroundings. I think this would be the real nirvana for a traveller who can see himself in the nature around him.

Imagining, I can actually feel the warmth flowing out of the wetness of the water and the music flowing through the rustle of the wind and brushing of the clothing against those green shrubs and twining climbers on the trees.

So its like I should get on this before I make the next trip on the Palakkad road which will not just be seeing the Silent Valley on the direction board but all the way ending up there in the lap of mother nature.

Ofcourse you need to check when you could visit and the ecosystem there is fragile as a glass you hold on a tight rope walk. But kudos to the project and people behind making this a one of a kind.

As a mythology fan this place has a Mahabharatha connect too. Well its the place where Panchali or Draupadi as we know her was in exile in the last year of their exile.

I am hoping to see the Macaque an endangered species, some antelope / deers and more of fauna and flora only at the Silent valley.

Pic Courtesy: http://www.nikhilchandra.in

I am sure this will happen sometime soon.

I am blogging about my dreams and passions for the Club Mahindra#DreamTrails activity at BlogAdda. You can get a Club Mahindra Membership to own your holidays!

Senthilkumar

The search for Indias Most Loved CEO

CEO

CEOs are of different varieties and what better way to recognise them than with a apt title of the India’s Most Loved CEO! There is a sense of excitement and a sense of pride when you see him across the table. A role model refined in a way that you always try to emulate him. All that and more happens. But now it’s time to express those emotions and unleash your love/respect for the CEO in a way make it memorable for both of you. There’s a hunt now for India’s Most Loved CEO. And you just need to nominate your most loved CEO and with real reasons ofcourse why you consider him or why your organisation considers him as the Most Loved one!

But hey wait am clueless as much as you are who this is going to be. Again who is the one, who gets to be the Most loved CEO. Answers to these questions will be there at http://www.indiasmostlovedceo.com/

So it’s time to log in http://www.indiasmostlovedceo.com/ and guess who is India’s most loved CEO. Lot of prizes await you, you could end up with a Moto G or Flipkart vouchers. Just not only that you could be featured on the website – your moment of fame beckons you.

That man in shining armour at the most important time in your life! That could be the best description of the most loved CEO. Now time to spread the word and participate in the process as they unveil them in a few days to go. You could share a bit on your CEO so the world joins in celebrating him.

On the other side am anxious, as much as you are to know how he is going to be selected and will that be a poll or nominations and more. It’s time to watch out and wait for the curtain to go up in 4 days and find out who is India’s Most Loved CEO.

Now what are you waiting go check out and see who is the one and only #IndiasmostlovedCEO…

As for nominations it’s not just the CEO that every company has, he is the CEO in real sense! Time now to go guess who that is!!!

Senthilkumar

Can there be India’s most loved CEO ????

indiasmostlovedceoThe word CEO evokes a myriad of emotions for me, and there is pretty good reasons for the same. And when there’s a contest for IndiasmostlovedCEO, it makes for some real action both online and offline, to get the drift continue reading.

CEO make or break things for an organisation, he is more than a leader, manager and sometimes a friend rolled into one. I know you must have felt that right. And personally there are many people who have had a role in making me understand who is a CEO and what is he made of? There were some who taught me, some who directed me and some compassionate ones, you get a mix of all. There are impacts and there are just small overtures in dealing with people.

But then we need to ask can we ever have a contest, and if there is one how do we decide who’s the most loved one at that!

Who could be the most loved CEO ever? Everyone has different answers and can those thoughts meet and could we have someone rock the place as the #IndiasMostLovedCEO. This brings to mind lot of names, suggestion in particular like that of NR Narayanamurthy or APJ Abdul Kalam.

I have had a CEO who blazed a racing track, no guesses though. There are times when you can talk to him and get an answer for some question you thought don’t have answers! It’s like he has answers for everything!

So would your CEO qualify for the best or the most loved one? Would you be nominating the person who made a difference in your life and how exactly are they going to be ranked or chosen. This is for real and I just can’t wait to see that unravel as we go in the days to come…

Sometime I do feel if there could be most loved CEO. That’s an irony if he is able to keep folks happy and the board members happy, but could that be possible, may be yes or no.

As we debate this, lets check this out and see for yourself how CEOs have shaped careers, personal lives and destiny of a lot of people. Go straight here http://www.indiasmostlovedceo.com/ Check out and join in the race, nominate your CEO, and chances are you will be walking away with goodies and more importantly you would be noticed by your most loved CEO.

Senthilkumar

Ancient Chants for Modern Living by Aatmanika Ram #bookreview

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Publisher Westland
ISBN-10 9385152602
Number of Pages 168 Pages
Publication Year 2016
Language English
ISBN-13 9789385152603
Binding Paperback

These are fast times and when you have ancient and modern in one single sentence you have a challenge. Here in this book Ancient Chants for Modern Living the author Aatmanika Ram takes us through a thoroughly and easy to digest research of Sholkas of the Ancient times and how we can leverage the same in modern day.

Personally for me, it was a memory down the lane, esp of the shlokas the ‘sahanavavathu’ as we chanted them at the start of every class in school, to the ‘thrayambagam yajamahe’ whenever we had someone have health issues.

It is to the credit of the author that she has deftly wielded the subject with finesse and clearly marked them as topics that would have an immediate connect with the readers.

The shlokas are from the ancient texts to the C Rajagopalachari’s Kurai Ondrum illai, all that have an impact even just by listening and the experience is elevated by having them chanted with proper pronunciation and at the right times.

You also have the yoga postures that you could add to your way of life to maximise the impact of these chants. The suggestion on the audio or video makes for a practical aspect of the book, but I think as a suggestion those should have been added as a reference in the chapters for the readers so it’s easy to follow. You never know our modern habits of skipping things for want of time.

These experiences as I see it has to be tested by individuals by following it very diligently so that they have a real healing effect, since these are always about the faith and the result will be there for all to see.

The challenge of the book is in its ability to cover a wide range of issues and presenting it succinctly, since I am sure the vastness of the ancient text given to its interpretations and commentaries are so huge. A great attempt has actually crystallised into a nice readable form and presented in a manner that its easy to read and easy to implement.

The temple visits could also be generalised since the same form of the God and Godesses are present across the terrain of our country though I am sure those mentioned will have more of spiritual benefit too.

A very concise presentation in what is supposed to be a big set of texts and easy to digest form, the chants should work magic in whatever endeavour you are trying to master or get in.

All in all a nice effort to introduce the importance of chants and the purpose led definitions for the common man who otherwise would be just looking at it from a third man’s perspective as an alien Sanskrit shloka.

For starters this is a very inspiring book that has the magic of healing in truest sense.

Senthilkumar

Ganesh by Subhadra Sen Gupta #bookreview

Ganesh

Welcome to the land of stories, the land which presented the Mahabharata the longest epic ever written. It has so many stories that we know of and so many stories that we don’t know of. Quite incidentally the book that we now are reviewing is of Ganesh.

Ganesh the son of Shiva and Parvathy is the celebrated God in Indian mythology and has expressions in being the remover of all obstacles and we know how grand is the celebration of Ganesh in Maharashtra which has come to symbolise the way Ganesh is celebrated.

The best facet of our Indian storytelling is you could have many an interpretation and many a twist and take in the way the story is presented. That’s the reason we have so many interpretations of Ramayana and Mahabharata.

In this book the story of how Ganesh lost his head is an endearing one. In south it was believed that Shiva was not allowed entry to see Parvathy by Ganesh since he was keeping a watch firmly doing what his mother told him to do. Never let anyone inside till I am done with my bath. Ganesh took this seriously and Shiva has no inkling that the child was Parvathy’s making and he when obstructed to see his own wife, cuts the lad’s head off in anger, only to be told by Parvathy that it her kid and he has done total injustice to the boy.

Now the elephant with its head towards the north was the alternative that we have as common. In this narrative we do have a big ceremony to celebrate and then there is the Shani coming and looking at Ganesh and he gets the head burnt. Therein lies the interpretation of Shani being a part of the story.

A classical story for night read for the kids and the way its has been illustrated makes for interesting read aloud stuff for the kids.

A new story and a new interpretation is always welcome. The kids I am sure will relish this illustrations and storytelling through the pictures.

Each of the four stories are embedded with nice instances that are easily assimilated by the young audience. The illustrations deserve a great appreciation that has the comic effect and also a story telling way.

The story of Mahabharata is also a nice one wherein Ganesh decides to pull off his tusk to keep writing on the palm leaves.

The illustration by Tapas Gupta add a very nice touch to the already fascinating story of Ganesh.

I enjoyed this book for kids and i tried keeping this book around kids and saw they were pretty involved because of the format.

The author and the illustrator deserve every praise for the work that they have done and it sure will be a great way to introduce them to Ganesh with stories that make for fun reading.

Get Set Redi-Go!

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Datsun after their GO and GO+ are now ready to rock the Indian roads with the latest offering Datsun redi-GO. A unique fusion of compact crossover & urban hatchback, offering the best of both worlds.

I had seen the car’s details when I clicked on SnapDeal online booking and for your information the easiest way to book is with just INR 10,000/- and the nearest dealer would get in touch.

I really liked the design of the hatchback and the presentation of the front grill makes for a large car feel. The looks are for real and makes it a mix of a sedan like feel and a hatchback rolled into one.

So for the three reasons now why I want to take it for a spin:

The exterior first.

The Japanese YUKAN design looks pretty compact and sleek added with lean and dynamic sidelines. Think Aero and it fits the design and its got a bit of silver that makes its more attractive. The high stance of the exterior and the high ground clearance makes it the cross over that you always wanted in its class. It looks more hot with the iconic headlamps and well styled rear lamps.


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Second reason: Class of a sporty Interiors.

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Spacious look and feel that will take your entire family for an outing, the dashboard with digital tachometer provides a modern touch, and the drive computer keeps you informed of your current fuel economy. The power windows and an excellent audio system makes for the right music on road.

Third Reason: Safety

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Right from performance augmented brakes that give you the short braking distance to the reinforced crash protection shell plus the best in class visibility with higher eye point. Add to this the superior suspension system which gives stability and cornering performance. Then there is the force absorbing bolster support in the seats. The adaptive electric power steering and the aribag are all a part of a common thread making it safe, secure and reliable.

Bonus reason: Performance

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The iSAT engine automatically adjusts spark timing in response to fuel quality and power requirements. The performance from the 799cc engine is peppy and exhilarating; besides being easy on the pocket with a great mileage of 25.17 kmpl.

A great package if you can call it and it will be great to see them on road. And going by the young and the next gen, this is an on the go hatchback the real crossover.

Fun. Freedom. Confidence. The ultimate Urban Cross - Datsun redi-GO – the capability of a crossover with the convenience of a hatchback.

One more reason I want to drive this car around is to attract eyeballs for sure as I drive on the road.

So now where do I want to go with this car for a drive that’s going to be memorable. I have two places in mind.

1. Kari Motor Speedway is the race track in Coimbatore the cradle of Indian motorsports where I can check the car for its speed, and handling ofcourse enroute it would be checked for its ground clearance, the roads are famous for its high humps. We could even test the fuel efficency at varying speeds on road and under test conditions. The shortest braking distance will also be put to test.

2. To the Queen of Hills, Ooty. A scenic place to drive the car uphill and down hill to test its perseverance and drive amidst the nature. The car will be tested on its endurance for sure, I know the steering will be responsive through many a hair pin bends and the mileage will be tested averaging the drive up and down the hill. With its tall seating we will be enjoying the drive overlooking the scenic mountains and cloudy hills.

With its cool design and ultimate manoeuvrability the city rides are going to be more fun when you can make a full turn-around with just a 4.7-metre turning radius, no more getting caught in a tight spot.

Now waiting to drive this beauty of a car when it arrives on road. Looks like Datsun has a winner in redi-GO and going by the words from auto enthusiasts its going to rock the Indian auto world for sure.

Senthil

Images courtesy: https://www.datsun.co.in/redi-GO.html

Really makes sense #LaundryGoesOddEven

At home you would be surprised to know Dad is in-charge of the washing machine.

Mom had developed a bit of arthritis and that meant less water work to be on the safer side and that made Dad step in. And the BPL semi automatic washing machine was the place. The drier had stopped working but it meant little for the kind of clothes that we had. Essentially it was the washing that was important and the Ariels of the world had made way into our life. That green coloured package yes if you can imagine.

Some three years earlier, we added a new washing machine  from Samsung stable and it was fully automatic and fuzzy control the tech term came with it.

So the work would be to put this on, and then the whole process is completed and just need to put them on the clothesline. Ideally Dad’s work remained the same.

The BPL still is a horse that keeps going, used for normal clothes and beds and blankets etal, the second washing is done on hand and this is once in a while when Dad takes over here again.

My tryst with washing started when I started staying alone in Delhi in 2010 and it continued when back home, Mom and Dad went to see our sister at US. Its continuing odd and even if i can say that and take care that do it once a week and help out with the clothes.

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I would even suggest that it need not be #LaundryGoesOddEven it could be that we could take over the whole thing. I can tell you from my experience that its a kind of nirvana to finish the whole chore and satisfying because you have done your work in a way. If it means that it can help your other half it is definitely a big plus.

So it can be odd even division of work but whenever possible even it out for your better half!

So when I watched this ad, I think the times are changing with more nucleus family in the cities this is the way to go and the kids will learnt that it takes two to tango well even to do laundry!

And when I got a chance to do this  #LaundryGoesOddEven challenge it was absolutely happy moment to share and gave my mom her full deserved rest.

I am taking part in the #LaundryGoesOddEven Challenge by Ariel India at BlogAdda and thanks P&G for the pack of Ariel Matic!

Senthilkumar

The 5th P of Electoral Marketing

Superstar Rajinikanth addresses after casting his vote during the South Indian Artists Association’s SIAA Election in

Let me admit this, this post has been long overdue, and procrastination has had an undue effect on this and I thought what better topic than the voter as a consumer. This is the season of election where I am living and my neighbouring state of Kerala.

My professional assignments have taken me to see how the political parties see these voters as consumers and fool them into buying their promise and come up trumps.

So I went back to see how these have evolved in the last few years and how one last election has changed the landscape to a different plane of activity as far as election is concerned.

How do you actually define your consumer. Work backwards, that might be the philosophy.

A party looks at the voter as a consumer. And the best part is the market or the target that it is all about. The product here is a 5-year government that is being sold to a very heterogeneous set of population.

The parties used to profile the market and differentiate in their own way not until the matrix of social studies came into play.

The matrix of 4Ps in play in elections is quite evident from the way they start announcing the candidates. Price, Place, Packaging and Promotion.

First P : Price
The Price here refers to the amount the candidate is willing to pay for the Party quite easily becomes the preference which they think can make up for the rest of the next three Ps. Quite obviously, this took a different dimension in Tirumangalam in Tamilnadu where each voter was given a price say ranging between 1000 – 2000 rupees to cast his vote in favour of a party. This was significant because it was also a bye election. This later came to be known as Tirumangalam Formula and was widely used by the opposition and won elections handsomely.
So what’s a little few crores when you can earn as much and more when you get to power in the next five years.

Second P : Place
The next P is the Place, its actually a suggestion by the Electin commission that makes it a reserved category seat in some cases. But otherwise the candidate needs to be a local. The national Parties are very strict about this sometimes, they believe the son of the soil card can be played to the advantage. So clearly in Kerala when Sreeshant was announced a candidate the opposition which no real issues picked on him as an outsider.

The Place factor also can be historical, say the DMK Stalwart contests from his hometown a bit of psychology and emotional appeal as if the constituency is going to be changed to a capital anytime soon. Mind you need to fool all the people only for that few days when the electoral code is in force.

Third P : Packaging
Let’s move to Packaging, what’s a product without the real deal – packaging, the inherent psyche of the consumer is that however good the product may be it is enhanced to the next level with some packaging and we see how important it is when it comes to FMCGs, I would rank the votes under the same category except that its once in five years.
The Packaging these days have now come to be done by professionals who can crunch data for you and give you a presentation that will floor you down and make it look like a book titled how to win elections by engineering a social divide across caste, community and religion. Again the closest the parties come to is the packaging of the castes, communal and religious overtones in subtle and sublime way that people think its ok for us to be hoodwinked and a sense of righteousness fills them when they are told that they belong to a clan of warriors or fighters or sometimes they will be known for their hard-line stance on caste or community lines.

Fourth P : Promotion
Now let’s talk about promotion. Those were days when you can actually do paid advertising but then today Election Commission thinks it’s got the rights to enforce at least some of the important statues and try to get an un influenced by media election. Of course you can discount the party owned and other media outlets, especially with reference to Tamil Nadu where I belong, I still wonder how Election Commission will be able to ideally have them accounted as a cost.

The last Parliament election made Social Media the darling of every party and the way Narendra Modi used it apart from his whirlwind tours made it an important instrument in his victory.

So we have digital making a great impact and there are different patterns appearing even Meme’s making it to the forefront. Whatsapp, Facebook, twitter are all used extensively to create touch points for communication. Ofcourse there are apps too which are making it happens. The digital with its targeting is making it a wonderful instrument. Even SMSes are being used across.

Fifth P : No guesses Its Prashanth Kishore
Now the post 2014 has given birth to a new P. It’s called Prashanth Kishore and that P has been able to make waves after Mission 2014 Its been easy till now with the Bihar elections in his bag The 5th P in election marketing is on a roll. Time will decide how it will fare in the near future.

The winner needs to get these 4Ps together in appropriate measure according to the place he is working on the ground. Not to forget the 5th P.

Urban has a social media edge meanwhile rural has the other side of offline marketing which also includes bribing with liquor, biriyani and money.

Now you might be asking me what will the consumer here aka the voter get. He gets to be laughed at for another 5 years. :P

Now in case you are any of the state are in election mode and reading hope you did your sacred duty of voting!

Senthilkumar

PS: Incase you are asking me about the Picture its about an election but yeah nothing to do with the article, as much as citizens plight for the next five years